In this episode of The Rainmaking Podcast, host Scott Love speaks with Justin Nassiri, founder of Executive Presence, about how professionals can use LinkedIn as a high-leverage platform for building relationships and generating new business. Drawing from his experience helping executives create authentic, effective content, Justin explains that LinkedIn works best when used consistently to educate, not sell. He emphasizes the importance of optimizing your personal profile over company pages and shares a simple framework for creating posts that resonate: focus on industry insights, leadership stories, company updates, and personal anecdotes that are “dinner-party appropriate.”

Justin also breaks down tactical strategies to improve visibility and connection—such as commenting on the posts of high-visibility users, sending relevant posts directly to prospects, and showing up regularly with value-driven content. He encourages professionals to build a routine around content creation, noting that success comes from iteration, not perfection. Whether you’re new to LinkedIn or looking to elevate your presence, this episode offers a roadmap to position yourself as a trusted authority and rainmaker in your field.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/4H_Dy8yutqQ

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

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He holds an MBA from the Stanford Graduate School of Business and a BS in Electrical Engineering from the United States Naval Academy. Justin’s earliest career days were spent at McKinsey & Company working for one of the world’s top business consulting firms.

Justin also served as a Navy officer aboard nuclear submarines, leading large crews on advanced naval missions. After his service, Justin dedicated himself to helping veterans transition into new careers. He built Beyond the Uniform into the #1 military career podcast and wrote Veterans in Consulting to provide guidance and support. Today, Justin is focused on scaling Executive Presence and collaborating with top global CEOs. He also actively contributes to the Forbes Business Council.

Links:

www.executivepresence.io

https://executivepresence.io/ebook/ceo-guide-to-linkedin/

https://www.linkedin.com/in/justinnassiri/

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