In this episode of The Rainmaking Podcast, Scott Love interviews Jim Camp Jr., retired Air Force Major General, author of Lead From No, and principal at the Camp Negotiation Institute. Jim shares his systematic approach to negotiation, which combines mindset, structure, and behavior to help professionals achieve stronger outcomes without unnecessary compromise. He explains why most people mistakenly equate negotiation with giving something up, and instead reframes it as “the effort to bring about an agreement with all parties having the right to say no.”

Jim outlines practical tools like the negotiation checklist and journal, emphasizing preparation, emotional control, and asking the right questions to uncover an opponent’s true concerns, vision, and decision-making process. He highlights how avoiding pressure and welcoming “no” builds trust, lowers tension, and leads to more durable agreements. With stories from both business and military contexts, Jim demonstrates how negotiation skills are essential across professional services, leadership, and even everyday life.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/rVMKH3ZBKCc

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Jim, recently retired as a Major General in the United States Air Force (Jim Camp Jr.’s bio), rejoined the Camp Negotiations team after serving many years as the Commander of the Ohio Air National Guard, and National Guard Assistant to the Commander of the US Transportation Command.  Prior to dedicating his full-time efforts to military service, Jim helped build Camp Negotiations from 2000-2007 as a coach and contributor to “No, The Only System of Negotiation You Need For Work and Home.”   Serving at the National strategic level, Jim was personally responsible for negotiating the largest pay increase in history for thousands of Air National Guard Instructor Pilots.  Jim credits his military success to the Camp System of Negotiation. “If you lead people, you negotiate every day.”   Despite Jim's long military career, he’s remained an owner of Camp Negotiations and is now fully re-engaged as a coach. 

His diverse leadership background, education, and military experiences bring a welcomed perspective to the Camp Negotiations Team.  In fact, Jim Camp Jr. recently published his new book, Lead from No: A Systematic Approach to Leadership Negotiation. His new work is highly acclaimed and considered to be a long-awaited sequel to his father’s book, Start with No.  His combination of business and leadership coaching stories makes a strong case that the Camp Negotiation system is highly effective and time-tested.

Links:

www.campnegotiations.com

https://campnegotiations.com/lead-rom-no-book-jim-camp-jr

https://campnegotiations.com/coaches

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