In this episode of The Rainmaking Podcast, host Scott Love speaks with Jill Huse, co-founder and partner of Society54, about how law firm leaders can navigate change and strengthen client relationships during challenging times. With over 20 years of experience in professional services marketing, Jill shares insights on how attorneys can become trusted advisors by understanding and addressing client needs with empathy and adaptability.

Jill emphasizes the importance of staying connected with clients, asking thoughtful questions, and positioning oneself as a valuable resource, particularly during moments of uncertainty. She also discusses how leaders can foster resilience within their firms by creating open channels of communication, seeking constructive feedback, and embracing conflict as an opportunity for growth. Additionally, Jill advocates for building a personal board of advisors to gain perspective and continually grow as a leader.

This episode offers actionable advice for professionals seeking to lead with confidence, build stronger client relationships, and turn challenges into opportunities.

https://therainmakingpodcast.com/

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Society 54 Co-Founder and partner, Jill Huse, is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients.

She has worked in professional services marketing for over twenty years internally leading the marketing and BD function within accounting and law firms, and for the last five years in the consulting capacity. She possesses an innate ability to identify, encourage and develop her clients’ unique and differentiating professional strengths, and to help clients leverage these strengths to meet and exceed bottom line goals.

Jill is a tenured member of the Legal Marketing Association (LMA), currently serving as 2020 president of the International Board of Directors and previously in various leadership roles within the organization for the past 12 years. Additionally, she is one of the founding members of Law 2.5, a roundtable think tank focused on the future of the legal industry and how to implement and lead change. Additionally, Jill has obtained certifications in coaching, leadership, gamification and change management, and received her Masters In Law Firm Management from George Washington University.  

https://society54.com/compare-training-options

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