In this episode of The Rainmaking Podcast, Scott Love speaks with Jacob Parks, President of Profitable Ideas Exchange and author of The Growth Engine, about how professional services firms can drive sustained growth through structured client feedback systems. Jacob reveals that most firms miss huge opportunities by treating client feedback as a formality rather than a core business strategy. He explains that when firms pursue feedback to genuinely learn—not just to increase revenue—they inevitably uncover insights that lead to deeper relationships, new opportunities, and stronger retention.

Jacob introduces the concept of client advisory boards—groups of top clients who meet regularly to offer candid feedback, co-create solutions, and shape a firm’s direction. He outlines the steps to implement a client feedback system: identify ideal clients, engage them in ongoing two-way conversations, and, most importantly, follow through on the insights gathered. Jacob emphasizes that curiosity, collaboration, and action are the hallmarks of firms that sustain growth over time.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/9AV80rUHyUo

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This podcast is sponsored by:

SurePoint Legal Insights (formerly known as Leopard Solutions) –turning legal intelligence into opportunity

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President of Strategy for PIE, Jacob Parks, is the author The Growth Engine and of Never Say Sell.  His expertise includes partner remuneration and incentive plans, account planning, trigger of engagement, and how to expand a brand to include new service offerings, new industries, or new geographies. He has led client teams for McKinsey, Accenture, and KPMG among others. He leads The PIE Professional Services CMO and CGO network and is a graduate of Gonzaga’s MBA program, having previously taught undergraduate business students.

Links:

https://www.profitableideas.com/about/meet-our-team/jacob-parks/

Order The Growth Engine today:

https://www.profitableideas.com/perspectives/books/

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