June 18, 2026

TRP 324: Doubling Down on a Niche with Sharon Toerek

24 minutes

Most professionals fear niching down. Sharon Toerek did the opposite — and built a nationally recognized law firm by going all in on one market.

In this episode, Scott Love talks with Sharon Toerek, marketing and intellectual property attorney and founder of Toerek Law (Legal + Creative), about exactly how she doubled down on a niche — and how you can too. Whether you're a lawyer, consultant, or agency owner, this conversation is packed with practical steps to move from generalist to go-to expert.

You'll learn:

The difference between a vertical niche and a horizontal niche (and which one is right for you)

Why the "Swiss Army knife" strategy fails small and mid-size firms

How to validate a niche before going all in

The "give first" mindset that builds a real flywheel

What to do when your niche isn't gaining traction

How to find and build relationships with non-competing experts in your space

3 action steps to start niching down today

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/DUQQEpJwBCs

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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:

https://calendly.com/scott-736/half-hour-phone-meeting-with-scott

Or email Scott to connect with him at: [email protected]

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/

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About Sharon Toerek:

Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a law firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and marketing regulation compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States.

Sharon shows agency owners how to turn legal from a cost line into a strategic profit engine. She helps teams lock down IP rights, manage AI and data privacy risk, and negotiate agency-friendly contracts that protect margin and client relationships. Sharon also supports agencies preparing for or going through M&A so they can defend enterprise value when it matters most. In a fast-changing market, she gives leaders clear, practical steps to stay creative, stay compliant, and grow.

Links:

https://www.linkedin.com/in/sharontoerek/

www.legalandcreative.com

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