In this episode of The Rainmaking Podcast, host Scott Love speaks with Stephanie Marrone, legal marketing consultant and creator of the Social Media Butterfly blog, about the evolving role of social media in professional services marketing. Stephanie emphasizes that social platforms—especially LinkedIn—have become essential tools for networking, branding, and client development, particularly in a post-COVID world where digital visibility is paramount. She encourages professionals to embrace a consistent, value-driven content strategy, combining personal storytelling with industry expertise to build authentic engagement.

Stephanie highlights the importance of avoiding “me-centric” posts and instead focusing on content that is educational, relevant, and client-centered. She also stresses the underutilized power of email marketing, urging firms to develop targeted campaigns that complement their social efforts. With practical tips on hashtag use, LinkedIn company pages, repurposing content, and humanizing your brand, this episode provides a roadmap for professionals who want to stand out, stay top of mind, and win business through modern, relatable marketing.

Visit: https://therainmakingpodcast.com/

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Stefanie Marrone advises law firms (of all sizes), professional service firms, B2C and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients, attract new clients and achieve greater brand recognition and market share.

Stefanie has worked with a broad range of law firms of all sizes over her nearly 20-year legal marketing career from Big Law, to mid-size firms to boutique firms to solo practitioners.

She also works with accounting firms, recruiting firms, individuals, start-ups and entrepreneurs.

Stefanie understands what her clients need from working at law firms for 20 years. These firms include Sullivan & Cromwell, Paul Weiss Rifkind Wharton & Garrison, Morrison & Forester, Proskauer, Mayer Brown and McKee Nelson (which is now part of Morgan Lewis) and mid-size firm Tarter Krinsky & Drogin.

At each of these firms, she developed and executed revenue generating, business development, internal and external communications strategies, branding and multi-channel content marketing/thought leadership campaigns on a firmwide, practice, industry and lawyer level that had a real impact on the firm and its lawyers.

Knowing that so many B2B companies – especially law firms – are just scratching the surface when it comes to how they use their content and social media, she is passionate about helping organizations and their employees effectively utilize social platforms for business development, revenue generation and visibility opportunities.

A former journalist, Stefanie often writes about issues facing lawyers and legal marketers today. In addition to writing on this blog, you can follow her articles on JD Supra.

She is also a frequent conference and webinar speaker on social media and marketing-related topics.

A lifelong New Yorker, Stefanie didn’t go far from home for her education. She holds a master of science in strategic communications from Columbia University (which she completed while working full-time) and a bachelor’s degree, cum laude, in history and art history from New York University.

Giving back to the industry that has given her so much is very important to Stefanie. She has served in several local, regional and national Legal Marketing Association volunteer roles. She was secretary of the LMA’s Northeast Region and co-chair of the 2019 LMA Northeast Regional Conference.

Stefanie lives in New York City with her French bulldog puppies Lucy and Scarlett, who serve as her company’s CFOs (Chief Frenchie Officers).

Links:

https://www.socialmediabutterflyblog.com/

https://www.linkedin.com/in/stefaniemarrone/

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