True Multifamily

John Fortes, Managing Director & Founder of The Fortes Company, joins True Multifamily to share his experience about his early mistakes on his first deal. On his 62-unit, John learned the hard way when his occupancy dropped to zero. He mentions all the lessons he learned while facing the challenge of zero occupancy, sharing about staggered rents, effective communication, and rebranding.

John also emphasizes the importance of getting educated and learning outside the courses, understanding the property and the partners that you’re going to be investing with. He also shares the investment tracker that he created.

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In this episode, Karyntha Walsh joins True Multifamily to share her experience of buying a 20-unit building with her fiancée, how their occupancy went from 19 to 7 in 2 years and how they turned it all around! She shares all the mistakes that they made, how she changed property managers and became a GC to their 20-unit. In 2018, they were able to turn everything around, learning from their beginner mistakes and raised rents more than 50%.

Karyntha also shares how a good property management company is an asset, being in constant communication with the property manager regarding their rules, requirements, and the standards they want to set for the tenants.

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This special episode is the second collaboration with this outstanding group. We don't just talk circles about real estate investing, we dive right into the deep end.

With the pulse on multifamily real estate investing, we cover it all! We even cover cryptocurrencies!

The Multifamily Mastermind special episode welcomes Shannon Ludlow of The Multifamily Journey, John Fortes of The Passive Investor Show, Justin Fraser of True Multifamily, Rich Somers of The Multifamily Takeoff, Daisy Serrano & Luc D’Abreau of the Make it Rain Podcast, and German Buendia & Oscar Buendia of the REI Brothers Podcast as they come together for a one-of-a-kind multifamily conversation.

These hosts have collectively interviewed more than 500 guests. Tune in as they give their input in this behind-the-scenes multifamily conversation covering the industry and podcasting world.

Podcasts represented in this episode:

The Multifamily Journey

Website: www.themultifamilyjourney.com/

iTunes: Podcast Page

The Passive Investor Show

Website: www.passiveinvestorshow.com

iTunes: Podcast Page

REI Brothers Podcast

Website: www.gooddaycapital.com/podcasts/

iTunes: Podcast Page

Make It Rain Podcast

Website: www.makeitrainpodcast.com/

iTunes: Podcast Page

True Multifamily

Website: www.truemultifamily.show

iTunes: Podcast Page

The Multifamily Takeoff

Website: www.multifamilytakeoff.com

iTunes: Podcast Page

Kris Reid, Founder and CEO of Ardor SEO, joins True Multifamily to share the knowledge on how search engine optimization helps multifamily investors and other realtors. He shares how the predictability and measurability of digital marketing go hand in hand to build a specific strategy for a website, not just generating leads but also nurturing them. He breaks down the process on how to optimize and maximize specific keywords to get more customers to trust you and your brand, from the simple nudge to the nurture campaign.

He also dives in on how lead magnets work and what the true purpose of the website is. In addition to that, he’s giving an offering to all True Multifamily listeners by showing an example of an awesome sales funnel that you can check out at ardorseo.com/truemultifamily.

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In this episode, Matt Engle of Elash Investment Group joins True Multifamily to share how he devised four steps that create a better experience for both his tenants and investors. He rolled out a new Residence Experience Program to know more about the wants and needs of his tenants. These four steps were inspired by his trip to Hong Kong and Macau.

For Matt, it takes four simple steps to create purposeful moments and better experiences. He also breaks down the four steps:

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Preston Walls, Founder & CEO of Walls Property Management, joins True Multifamily to talk about his philosophy on homeownership and his experience with a project that took seven years to complete because of a land development play that didn’t allow him to build and improve upon it.

For Preston, this was a zero-cost option that cashflows, and with patience and perseverance, he was able to develop the property. After seven years, Preston completed a 61-unit building with incredible downtown views and skyline mountains.

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Ken Van Liew, founder & CEO of Global Real Estate Strategies and author of the Modern Wealth Building book, joins True Multifamily to talk about how he went from building skyscrapers to starting an assisted living home. He shares that similar to multifamily, having a career in assisted living gives you an opportunity to commit, develop, add value, and diversify.

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Alex Felice of Broke Is A Choice gets real with Justin Fraser to talk about his introspection about the challenges and mistakes he made like when Alex undercapitalized, affecting the whole process of turning a deal. He also shares how he learned from his mistakes and managed to get a really great return.

Alex also shares how he rebranded a property that had a previously bad reputation. He gives tips on tenant management, property marketing, and rebranding, essentially adding more value to his property and his tenants’ lives.

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BiggerPockets

Gary Lipsky of APT Capital Group joins True Multifamily to talk about his process of becoming a successful asset manager. He talks about the system of running his multifamily business with tremendous detail, talking about how communication, accountability, and flexibility are a huge part of the success of an asset manager.

Gary is also rolling out Asset Management Mastery, a 15 content-rich module course that will help anyone who is interested become a successful class operator. This course will cover budgeting and financial analysis, managing the manager, key performance indicators, marketing and leasing, renovation management, investor relations, curveballs, taxes, disposition, tools, and more. In addition to that, Gary is giving all True Multifamily listeners $500 off for the whole course!

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Asset Management Course

Podcast

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BiggerPockets

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In this episode, Andrew Schutsky of Redline Equity, LLC shares to True Multifamily how he got into the multifamily space by joining a general partnership, added value using his corporate experience, and getting experience by networking with the right people. He reveals his thought process behind working a full-time job and making the decision to invest in larger multifamily properties.

Andrew also discusses the uniqueness of multifamily investing versus single-family, from the massive networking to helping more people, explaining how multifamily investing is a mixture of relentless education and uninformed networking.

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