Feeling overwhelmed by doing it all yourself? It’s time to level up! In this episode, Whitney Lee reveals the secrets to successfully building and managing a team. Drawing from her own journey, she shares invaluable tips on hiring the right assistants, defining clear roles, and creating a structured system for task management. Whitney breaks down the critical difference between being a leader who trains and counsels versus just overseeing task execution.

Plus, she dives into the nuances of working with employees versus contractors, giving you the tools to make the right choices for your business. Ready to stop wearing all the hats and start scaling your business? Tune in now—and don’t forget to explore mentorship opportunities with Whitney herself!

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Apply for Ongoing Mentorship

TheWhitneyLee.com

True Story Public Relations

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In this episode, Whitney Lee sits down with Lindsay Kirsh, Founder and Chief Strategist of Slayer PR, to dive deep into her incredible career transformation. From managing over 15 agencies at McDonald’s to building her own PR powerhouse, Lindsay shares the highs, lows, and lessons learned along the way. Discover the importance of trust in agency-client relationships, the perks of niche expertise, and what it truly takes to lead a successful team. Whether you’re curious about the agency vs. corporate world or want to hear strategic insights for long-term success, this conversation is packed with gems.

Don’t miss this inspiring episode with a true PR leader!

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Important Links:

⁠Slayer Public Relations⁠

⁠Lindsay on Instagram ⁠

⁠Slayer PR on Instagram ⁠

Whitney on Instagram

Whitney on LinkedIn

True Story Public Relations

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About Lindsay: For over 15 years, Lindsay has dedicated her career to strategic and crisis communications, representing Fortune 500 companies and several global brands across Food & Beverage, Consumer, Retail, Lifestyle, and Health & Wellness industries.

Is following conventional wisdom really the best path for your agency or freelance journey?

In today’s solo podcast episode, Whitney dives into “The Worst Advice for a New Agency or Freelancer.”

Get ready for some hot takes on the common pitfalls and misconceptions that could hold you back!

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⁠Connect with Whitney on LinkedIn⁠

⁠TheWhitneyLee.com⁠

⁠True Story Website

Join us for an inspiring conversation with Carrie Kerpen, Founder and CEO of The Whisper Group, as she shares the journey of how she scaled and sold her agency.

In this episode, Whitney and Carrie dive into strategies for success, the specific obstacles she overcame in building her agency, and the key insights she gained throughout her journey. Whether you’re an aspiring entrepreneur or a seasoned pro, you won’t want to miss this episode!

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TheWhitneyLee.com

True Story Website

Join us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms.

🔥 What You’ll Learn:

💡 Whitney also shares her own agency’s shift toward integrating PR, social media, and more to meet today’s demands. They explore how the agency world has moved from siloed services to seamless, holistic solutions.

👥 Key Insights:

Tune in for an inspiring deep-dive into branding, agency growth, and the changing landscape of marketing services.

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HatchMark Studio Website

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True Story PR Website

Get ready to dive deep into the world of marketing and PR with this insightful episode! Join Whitney Lee as she sits down with Lindsay Breitwieser, the mastermind behind CMO Lab, to tackle the real challenges regional agencies face and the often-overlooked friction between agencies and clients. Lindsay shares her expertise on crafting marketing strategies that truly align with business goals, all while balancing the data-driven and emotional aspects of marketing.

Discover why managing client expectations is crucial, and learn the art of making bold adjustments when things aren’t working. From the power of data to the value of failure and experimentation, this conversation is packed with actionable insights. Whether you're thinking about hiring a CMO or simply looking to refine your marketing approach, this episode is a must-listen!

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In a time of uncertainty, True Story Public Relations experienced remarkable growth in 2020.

While some clients had to step back, others stepped up, expanding their services! Join us today as agency owner Whitney Lee shares how her agency managed to double during such a challenging year.

Whitney will delve into the strategic steps she took, how global shifts influenced the business landscape, and the enduring practices that have continued to drive success well beyond 2020.

Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

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Visit TrueStoryPR.co

Whether you want to or not, EVERYONE has a personal brand. Join us today as Whitney chats with fellow agency owner, Lexie Smith! They’re covering the ins and outs of building a personal brand as an agency owner. You won’t want to miss this behind-the-scenes look at agency life. 

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As seen in Entrepreneur.com, Business Insider, NASDAQ, Create & Cultivate, and more, Lexie Smith, is a PR & Business Coach, Founder & CEO of GROWTH MODE PR & Communications Agency, Founder of THEPRBAR inc., and Host of the Pitchin' and Sippin' Podcast.

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Pitchin' and Sippin' Podcast

Tune in today for a special announcement from Whitney Lee!

For the past several months, Whitney has been working on a new resource to support agency owners and we are ecstatic to announce that TheWhitneyLee.com is now LIVE!

Visit TheWhitneyLee.com/streamline to download the 4 Steps to a Streamlined Remote Agency! Applications for mentorship with Whitney are open with only two spaces available. Digital template downloads and roadmaps for remote agency owners will be available for purchase soon. We can't wait to support you in the process of streamlining and scaling your remote agency.

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Visit TheWhitneyLee.com for more information!

Is niching down the key to success? Will it help you get more of the right kind of clients? How niche is too niche?

Join us today as Whitney cracks the code on whether or not niching down your agency is the right move. 

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Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee.