True Vineyard Color

In this engaging episode, Sylvie Farrington interviews Kris Kiehn, founder of Simply K2 Marketing.

Together they discuss the beauty of Martha's Vineyard in all seasons, the importance of small businesses in the community and the significance of authenticity in marketing. Kris shares insights on brand messaging and how to connect with dream clients while emphasizing the need for small businesses to maintain engagement during the off-season. The conversation highlights the role of community support and the power of building authentic relationships with customers. Kris places a special focus on the importance of networking in small business . She shares how this insight gave her the inspiration to start the local MV small business support community, a free networking group where women in small business can support each other and gain valuable insights about their ventures. Kris also introduces the listeners to her " Off Season Survival Guide " workshop, held annually in the fall where she shares strategies for businesses to keep their visibility and connection with their customers strong in the off season.  

Special offer : 45 minute FREE initial consultation (typically 30 mins) With Code TVCPODCAST

 Website : www.simplyk2marketing.com ( follow for updates on the next Seasonal Business Survival Guide Workshop coming again this fall)

Instagram : https://www.instagram.com/simplyk2mktg/?__pwa=1

In this engaging conversation, Tom Soldini from SCORE and Heather Mangione from Al Fresco Tails and SCORE discuss the organizations history, services, and impact on small businesses on Martha's Vineyard. SCORE is a national mentoring organization that has helped over 300 businesses on Martha's Vineyard in the last seven years at no cost to the businesses. We learn about the retired professionals volunteering for SCORE, sharing their vast business knowledge with local entrepreneurs and helping them navigate their challenges . Tom shares success stories of businesses that have benefited from SCORE's support. The discussion also highlights the unique community spirit of Martha's Vineyard and the qualities that contribute to successful small business ownership. Heather  and Tom discuss the importance of community networking for small business owners, particularly women-owned businesses. Heather shares how her experiences with SCORE have significantly impacted her business journey. She highlights the unique aspects of her pet care business, Al Fresco Tails and shares how SCORE provided accountability and guidance during their startup phase and beyond. The discussion also touches on marketing strategies in a small community, the role of social media in client acquisition, and the joy of helping others succeed in their business endeavors.  

Our website:  https://www.score.org/capecod

To request a mentor:  https://www.score.org/capecod/local-mentors  

To find a webinar:  https://www.score.org/local-workshops  

To become a SCORE volunteer:  https://www.score.org/volunteer-opportunities  

Score phone number : 508 775 4884

www.alfrescotails.com

Instagram : https://www.instagram.com/alfrescotailsmv/?__pwa=1

In this episode of the True Vineyard Color podcast, Sylvie Farrington speaks with Marnely Murray and Angela Prout from Shored Up Digital, a digital marketing agency dedicated to helping small businesses thrive through effective social media strategies. They discuss the origins of their business, the ongoing education of clients about the importance of social media, and their passion for building community connections. The conversation also highlights the significance of customer service, the power of Google reviews, and the vital role of local businesses in sustaining the Martha's Vineyard economy. In this conversation, Angela Prout and Marnely Murray discuss the importance of community connection through marketing, the role of the Chamber of Commerce in supporting small businesses, and their successful collaborations. They emphasize the value of resourcefulness, teamwork, and the balance between digital engagement and personal life. The discussion also touches on their expansion beyond Martha's Vineyard and their future planning strategies.  

2 special offers for our listeners :

-A free 45 min. Marketing consultation ~ Contact [email protected]

- 20 % off on food photography services for the season when mentioning the True Vineyard Color Podcast  

Website : www.shoredupdigital.com         FB and instagram: @shoredupdigital

 Island photographer who took all the photos for the MV Sourcebook : www.randibaird.com    

In this solo episode, Sylvie Farrington reflects on her journey from growing up in Germany to finding sanctuary on Martha’s Vineyard. She shares vivid memories of her childhood in an old brick farmhouse, shaped by her father’s trauma from WWII, and how those experiences fueled her resilience and drive to create a new life. Sylvie recounts her rebellious teenage years, time in foster care, and the transformative moment when she first arrived on the Vineyard at 18 years old.

She highlights the healing power of the island, referencing past podcast guests like Michael Blanchard and Sharisse Scott-Rowlins, whose stories of recovery and growth resonate deeply with her own. Passionate about community and transformation, Sylvie explains how the podcast was born from her love of sharing inspiring stories and uplifting others. Her focus remains on giving back to the Vineyard community and sharing its diversity and beauty through this platform.

In this fun conversation, Susanna Herlitz-Ferguson shares her journey of establishing MV Salads on Martha's Vineyard, emphasizing the importance of kindness in her brand and community. She discusses her transition from a design background to the food industry, the challenges faced during the pandemic, and her commitment to using local produce and eco friendly tableware. Susanna also highlights the unique design of her restaurant and the importance of building a supportive team that aligns with her values. In this engaging conversation, Susanna Herlitz-Ferguson shares her journey as a second wind entrepreneur, detailing her experiences of starting a business on Martha's Vineyard, writing a book, and navigating personal challenges. She emphasizes the importance of self-care, community support, and sustainability in her life and work. Susanna's story is one of resilience, creativity, and the pursuit of happiness, inspiring others to embrace their own journeys of transformation and growth.  

www.mvsalads.com

Instagram : https://www.instagram.com/mvsalads/?__pwa=1

In this conversation, Jim Feiner shares his journey from growing up on Martha's Vineyard to becoming a successful real estate agent and philanthropist. He discusses his childhood experiences, the transition to real estate, and his commitment to community service, particularly in affordable housing initiatives. Jim also introduces his innovative Client's Choice program, which merges real estate transactions with charitable giving, allowing clients to donate a portion of commissions to their chosen nonprofits. In this conversation, Jim Feiner discusses his philanthropic efforts on Martha's Vineyard, emphasizing the importance of community support and different approaches to giving. He shares insights on the challenges of affordable housing, the impact of his Client's Choice program, and how he balances his work with personal life. The discussion highlights the interconnectedness of various community needs and the role of real estate in addressing these issues.

Website : https://www.refer2give.com/about

e-mail :    [email protected]

Phone:    508-367-0199

Instagram : https://www.instagram.com/feinermv/

Facebook : https://www.facebook.com/jim.feiner.5

In this inspiring conversation, fashion designer, writer/ poet and cancer survivor Sharisse Scott-Rawlins shares her inspiring story with us. From her childhood memories in Oak Bluffs to her current work as a designer and marketing director at the Martha's Vineyard Times, Sharisse discusses the importance of community, creativity and resilience in overcoming life's challenges. She emphasizes the therapeutic nature of sewing and writing, and how these have played a crucial role in her healing process. Sharisse talks about her commitment to inclusivity in fashion and the unique fabrics she sources for her designs.  Sylvie and Sharisse discuss Sharisse's  education at Howard University, the lessons learned from adversity, and her commitment to advocacy and empowerment within her community. Sharisse highlights her role in amplifying underrepresented voices through her column, " Voices by Sharisse " and her upcoming book projects, emphasizing the importance of storytelling and self-advocacy.

Website : www.bysharisse.com

Email : [email protected]

   Instagram Accounts: 

  https://www.instagram.com/bysharisse/?__pwa=1 main account      https://www.instagram.com/bysharisse/?__pwa=1 memoir/self care account     https://www.instagram.com/buy.bysharisse/?__pwa=1 purchase account     https://www.instagram.com/bae.reese/?__pwa=1 personal account     https://www.instagram.com/sharisse.speaks/?__pwa=1-general writing/poetry account (new)    

  Favorite Shop in Oak Bluffs : Sanctuary :https://www.instagram.com/mvsanctuary/?__pwa=1

In this deep conversation, Sylvie interviews Nancy Aronie, a renowned writing instructor and author, about her experiences in teaching writing workshops, the healing power of writing, and the essence of community on Martha's Vineyard. Nancy shares her insights on the importance of creating a safe space for writers, the transformative nature of storytelling, and the challenges of authenticity in writing. She reflects on her personal journey, including her son's health struggles, and emphasizes the significance of feeling emotions in the writing process. In this engaging conversation, Nancy and Sylvie explore themes of vulnerability, emotional intelligence, and the impact of technology on youth. They share personal insights, discuss the importance of storytelling, and reflect on the messages they wish to pass on to future generations. The dialogue emphasizes the need for connection, understanding, and community involvement, while also addressing the challenges posed by modern technology.  

Website : https://chilmarkwritingworkshop.com/

Instagram : https://www.instagram.com/nancyjillaronie/?__pwa=1

Nancy's Phone : 508 274 4286

Books by Nancy Aronie : Writing from the heart, Memoir as medicine, Seven Secrets to the perfect personal essay

In this delightful conversation, Iggy shares his inspiring journey from Serbia to the United States, detailing his passion for American football and the cultural differences he experienced upon arriving. He discusses his entrepreneurial ventures, including Vineyard Wash and Cozy Corner Cafe, emphasizing the importance of community and giving back. Iggy's vision for Cozy Corner Cafe as a welcoming space for all is highlighted, along with his commitment to providing a unique European-inspired menu. The conversation concludes with reflections on the importance of social media for a small business, teamwork and the beauty of Martha's Vineyard as a home .      

Location of Cozy Corner Cafe : 238 Edgartown Vineyard Haven Rd in Edgartown, Ma.  Open daily

Instagram : https://www.instagram.com/cozycornercafemv/?__pwa=1 

Facebook : https://www.facebook.com/cozycornermv

Website : https://cozycornermv.com

In this captivating conversation, artist Elizabeth Whelan shares her journey of embracing adventure, creativity, and community through her art. From her initial connection to Martha's Vineyard to her innovative approaches in portraiture and online teaching, Elizabeth emphasizes the importance of bravery, inclusivity, and storytelling in her work. She discusses how technology has allowed her to build a vibrant community of artists and art lovers, especially during the pandemic, and how her unique portraiture captures the essence of her subjects in their natural environments. Elizabeth Whelan shares her journey as an artist and educator, emphasizing the importance of storytelling through art, nurturing creativity in students, and the balance between offering free and paid classes. She discusses her collaborative projects within the community, milestones in her career, and her aspirations for the future, all while encouraging others to embrace their artistic inclinations regardless of age.

Website : https://www.elizabethwhelan.com  special one time offer for podcast listeners, take 20% off any prints on the website with code TVC20

Instagram : https://www.instagram.com/elizabetwhelan/

Youtube channel : https://www.youtube.com/c/ElizabethWhelan-artist

Resources : The long tail: Why the future of business is selling less than more , book by Chris Anderson

                    Free: the future of a radical price, book by Chris Anderson