In Episode 41, Founder & CEO of the Wise Marketer Group – Bill Hanifin, chats with Jodi Daniels, Founder & CEO of Red Clover Advisors, and Whitnee Hawthorne, Global Head of Travel & Hospitality at Snowflake at the recent Loyalty Summit CXM in Los Angeles.

First up – Bill and Jodi discuss the importance and relevance of Trust and Privacy in loyalty programs.

Then Bill chats with Whitnee about how data can come together to help create a seamless view of the customer for loyalty programs.