Any advertisement of the Moab area made by the travel council must now include a ‘predominant’ message about responsible recreation. Although travel council staff have focused on topics like sustainability and accessibility in recent advertising campaigns, Grand County’s commission formalized education-based promotion through a resolution last week. Plus, geotagging is playing a significant role in public land popularity, creating a backlash to subsequent crowds. But as our partners report, the conversation around geotagging is changing, especially when it comes to race-based gatekeeping.

Show Notes:

Photo: Screenshot of 11-4 Travel Council Presentation

11-4 Grand County Resolution Re: Promotion

https://www.kzmu.org/wp-content/uploads/2020/11/11-4-GC-Resolution-re-Promotion-.pdf

11-4 Grand County Commission Meeting with Travel Council Presentation (begins at 1:07:30)

https://www.youtube.com/watch?v=OePxLH5SpmI

Mountain West News Bureau: Race, Public Lands, And The Debate Over Geotagging

https://www.wyomingpublicmedia.org/post/race-public-lands-and-debate-over-geotagging