After taking WordPress from a small blogging site in the 2000s to an all-in-one website creation platform, which is now the backbone of around a third of all websites, Matt Mullenweg has now set his sights on social media. Now as CEO of Tumblr, Matt reveals his plans to revamp the site, welcome disillusioned ex-Twitter and Reddit users, and create a social site that is, at its core, open-source. In this episode:

• Matt’s battleplan for making Tumblr better
• How social media sites copy features from competitors
• Where Matt got his nickname as ‘the blog prince’
• How Wordpress took on tech giants like Microsoft, Google & AOL
• Making Tumblr’s algorithm open-source
• How AI will play a role in improving Tumblr
• Is generative AI a concern?
• Can social media actually help people connect?

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