Hot off the press, Daz interviews Mitch and Craig celebrate the launch of their new whisky brand, Turas Mor. They discuss their journey from conception to delivery, including virtual tastings, creative design processes, and the retreat where they introduced the whisky to 20 people and they crafted a unique 12-year-old Mortlach finished in sherry octaves. The first release sold out almost immediately, and they share their excitement and plans for future releases while reflecting on the hard work and fun moments along the way.

See the full video of how it was made and more details at the website HERE

00:00 Introduction and Initial Banter

00:33 Whisky Brand Launch

01:09 The Story Behind the Brand

02:49 Naming the Whisky

04:15 Craig's Whisky Journey

05:40 First Release Details

06:37 Collaboration with Greg Arco

09:52 Challenges and Successes

15:18 Building the Perfect Whiskey Space

15:28 The Journey to Unveiling the Whiskey

15:35 Creating Our Own Whiskey

15:49 The Magic of Octaves in Whiskey

16:33 The Retreat Experience

17:02 Future Whiskey Adventures

17:33 Expanding Beyond Scotch

18:13 The Excitement of Selling Out

21:03 The Creative Process Behind the Bottle

22:36 The Retreat's Grand Finale

23:59 Feedback and Future Plans

27:09 Editing the Journey Video

28:04 Concluding Thoughts and Next Steps

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