Hot off the press, Daz interviews Mitch and Craig celebrate the launch of their new whisky brand, Turas Mor. They discuss their journey from conception to delivery, including virtual tastings, creative design processes, and the retreat where they introduced the whisky to 20 people and they crafted a unique 12-year-old Mortlach finished in sherry octaves. The first release sold out almost immediately, and they share their excitement and plans for future releases while reflecting on the hard work and fun moments along the way.
See the full video of how it was made and more details at the website HERE
00:00 Introduction and Initial Banter
00:33 Whisky Brand Launch
01:09 The Story Behind the Brand
02:49 Naming the Whisky
04:15 Craig's Whisky Journey
05:40 First Release Details
06:37 Collaboration with Greg Arco
09:52 Challenges and Successes
15:18 Building the Perfect Whiskey Space
15:28 The Journey to Unveiling the Whiskey
15:35 Creating Our Own Whiskey
15:49 The Magic of Octaves in Whiskey
16:33 The Retreat Experience
17:02 Future Whiskey Adventures
17:33 Expanding Beyond Scotch
18:13 The Excitement of Selling Out
21:03 The Creative Process Behind the Bottle
22:36 The Retreat's Grand Finale
23:59 Feedback and Future Plans
27:09 Editing the Journey Video
28:04 Concluding Thoughts and Next Steps
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