Fraser is based in India and represents The Glenlivet, Aberlour, Chivas Regal, Royal Salute and Ballantine’s. However, he is not on the podcast in an “official capacity”, therefore this was not a recording about his brands. This was a recording about him personally.
We talked about his journey into whisky, starting on the familiar path from behind the bar, to then working as a tour guide at The Glenlivet Distillery (we can talk and did talk about this), moving up to Speyside to live and breathe whisky, and then eventually moving out to India to become an International Brand Ambassador.
We recorded this episode in Tycoons Bar in Bangalore. Fraser is based in Delhi but flew to Bangalore to catch up, have some drams and record this episode.
He spoke about his experiences out in India, the differences that he’s noticed in the whisky world out in India versus in Scotland, and the Indian whisky market.
Fraser has visited 17 cities and 15 states in the 18 months that he’s been working as a brand ambassador out in India.
He also told a great story about trying some “whisky” made from replica illicit stills made from Glenfarclas stills blueprints, but a third of the size.