Turn Your Problems Into Profit

Are you a coach or consulting who struggles with the journey of marketing yourself? This episode is for you.

As of this podcast I’m back from Dallas Tx where I joined Travis Sago (from Episode #27) and 9 other high-level digital entrepreneurs to take our level of contribution to another level.

We were held up in a private suite for 3 days at the Dallas Omni. The men I was surrounded by were amazing.

You have to understand the last 60 days have been surreal as I’ve done over [listen to podcast] in sales.

December was [listen to podcast] alone.

And I’m so humbled.

There was a time, not that many years ago I couldn’t even keep my lights on.

I literally had to live with a friend for 30 days because I had no electric.

• I struggled with knowing if I was enough.

• I struggled with knowing if I had a purpose here.

• I struggled with knowing if I was capable of making a difference.

I really should write a book about all the shit I put myself through from 2004 to 2009 and how I’ve come out on the other side a better man for it.

My problems seemed SO HUGE and insurmountable to me back then.

There were times I literally had no money.

No food.

And no sense of self-worth.

I once had a landlord Dave Barnard, that gave me money to pay for my electric bill WHILE I was already 2 1/2 months behind on rent.

He believed in me.

I’m not sure he had any idea what that meant to me back then.

The good news is today…

I’ve learned to not take myself and my circumstances so seriously.

I’ve learned to love the lessons that come into my life.

I’ve learned my problems are ON my way not IN my way.

I’ve learned life doesn’t assign me meaning, I assign meaning to life.

I am the meaning.

I can make life easy.

And to do so I invest in myself to be the very best version of myself.

Hence working with Travis at such a high level like I have.

Life is easy because I’m at ease with life today.

I spent 3 days 1on1 with Travis back in November and he said something to me that really shook to  my core.

It’s something I’ve known…

…but I’ve never fully articulated intellectually or verbally…

He said…

“…the minute you were born Tony, you won.”

So simple…

…And it’s true for me.

Every day I wake up and journal what I’m grateful for.

I’m grateful for the mistakes.

I’m grateful for the lessons.

I’m grateful for the obstacles.

[ctt title=”THERE’S NO SUCH THING AS LOSING IN THIS LIFE, ONLY LESSONS.” tweet=”THERE’S NO SUCH THING AS LOSING IN THIS LIFE, ONLY LESSONS.” coverup=”jd_8L”]

No matter where you are…there are solutions available to you.

There are ways to make it a win.

I did it.

You can too.

I believe in you.

Discover for yourself how Grant Wise pulled himself up from bankruptcy to creating his own Digital Marketing and Management Company.

Our guest is a Serial Entrepreneur and Founder of Modern Moguls Marketing. A media Training & Marketing Management Company.  An innovative marketing strategist unafraid to lead companies in new directions.

He’s worked alongside INC 500 companies working to implement new Modern Marketing strategies and ideologies to increase their business over 55%.

Servicing over 75 different businesses over the last 12 months he has been described as irreverent, artful, & dramatic with a strong entrepreneurial spirit constantly striving for RESULTS in his clients businesses.

Resources:

www.LikeGrantWise.com

Do you want free access to a special Facebook Video ads strategy that can grow your influence and create sales? If you said yes, then share this episode on Facebook and message Grant on Facebook for a free Video and Cheat Sheet!

How I found my purpose in business is probably VERY different than the movie popcorn rags to instant riches story.

It took me a long time to figure it out…and I was at the effect of it for MANY years.

The reality?

[ctt title=”My purpose was not found or discovered…it was forged.” tweet=”My purpose was not found or http://ctt.ec/d17ri+ was forged. #business #coaching” coverup=”d17ri”]

Like molding a piece of iron into something useful…

…it took work.

Effort.

Sweat.

And focus.

The definition of purpose is “the reason for which something is done or created or for which something exists.”

The minute I took responsibility for my trajectory in life and knew what to make my FOCUS, I no longer felt alone or without purpose again.

Did I have it all figured out at first?

No.

Looking back on HOW I’ve come to the point I am, I didn’t have a lot of shit figured out all.

I didn’t need to.

I just knew I could apply myself to solving a set of problems for a very specific type of person…

…who I later was able to narrow down through trial and error.

And I made it my mission to help them.

I observed them.

I listened to them.

I made an offer to help them.

I took their money.

I solved their problem.

Rince and repeat today.

For someone who doesn’t know his father…

…wasn’t raised in a traditional family environment, only has a high school education, found himself living on the street, and has almost died from two drug overdoses…

…I haven’t done too bad.

But I was lost at one point.

Looking back, there were 3 words that come to mind.

Responsibility.

Empathy.

Love.

They’ve turned my life around.

They shaped my perspective of myself and of why I am here.

Today I don’t believe in excuses.

Only contribution and growth.

The only thoughts that are powerful are the ones I choose to believe.

I choose…

…To serve.

To Love.

To live.

Where ever you are…

…there’s always a reason to thrive.

A purpose to live for.

A way THROUGH.

…[continued in Podcast]

Kim Doyal, “The WordPress Chick”, is an entrepreneur, coach, author, movie producer, podcasting coach and speaker.

She has built her lifestyle business using the platform of her choice, WordPress, through sheer determination and commitment and now helps online entrepreneurs start podcasting for profit.

Widowed in 2003 with two small children, she was determined to build a business that allowed her to be at home while doing something she loved.

Whether you’re new to WordPress or consider yourself a more advanced user, Kim’s brand building and online tips will make you more successful with your business.

Kim is widely known for being authenticity and connecting with her audience in a fun and informative way that will keep you coming back for more. Kim is totally self-taught when it comes to WordPress and has been making her living online for the past 6 years.

Kim works with entrepreneurs to build their online presence, connect with their ideal clients and ‘show up’ in a way that resonates with them.

With a successful growing podcast and coaching program, she’s able to work directly with entrepreneurs who believe in doing things their ‘own way’ and in a way that resonates with them.

Her motto is “WordPress Happiness Made Easy”, and Kim will teach you her best tips on digital publishing, blogging, podcasting, WordPress and making a living online. It’s not about making a living, it’s about designing your life.

Resources:

Connect with Kim and get something AWESOME here.

Do you want more leads, new clients and a lot more money in the bank without a ton of complexity? Then this episode is for you. Discover what 3 major mistakes most experts and coaches are making when approaching their online sales and marketing efforts.

[Yup, this is Episode 37 even though I say episode 38 in the podcast]

 

Here’s what I traditionally see happening that keeps coaches and experts from generating $10k to $30k from advanced sales of their programs:

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* Expert spends months creating a program based on what they think people need rather

than what they actually want [Why? Because of course they’re the expert]

* Expert creates a hot website and “funnel” with videos, tripwires, and multiple email sequences based on what they see other people do

* Expert struggles to find and send people through said funnel [with no sales or only a piddly few]

I have countless conversations each week with experts & coaches with this issue.

I spoke with someone a few weeks ago who has been applying these 3 steps for 3 YEARS.

No surprise – he’s still struggling.

People want “more traffic” or a “better conversion sequence” when one simple fact usually is the culprit…

…the bucket they’re wanting to fill has some major holes.

Pouring more water into a bucket with holes won’t fix the problem.

These folks don’t have a traffic problem or even a funnel problem  – THEY HAVE AN OFFER PROBLEM.

[ctt title=”Most experts & coaches are trying to sell what they DO rather than what their ideal prospect is missing.” tweet=”Most experts & coaches are trying to sell what they DO rather than what their ideal prospect is missing.” coverup=”D5zc3″]

You see, you don’t need more videos, funnels, “tripwires” or upsells.

What you want to do is to test your offer…

…are people ABLE, CAPABLE AND WILLING to give you money to solve their perceived problem based on your you make?

My clients don’t physically invest time, energy or resources creating an actual program until they’ve brought in $10k to $30k in sales…or more.

Over the past few years I’ve create a healthy 6 figure income with usually nothing more than a

1 hour webinar, an application, and a phone conversation.

That’s been my “funnel” not to mention LOADS of referrals.

But as of late I’ve simplified it even more:

Step 1) What perceived problem does my ideal prospect have?

Step 2) Reach out and offer to help them solve it

Step 3) Take their money and guide them to eliminating their pain + help them get their desired results.

This is a pretty universal approach and works in all sorts of situations, not just webinars or

teleseminars.

Am I over simplifying?

I don’t think so…

…because for something to work on a grand scale you want to make sure it works on a smaller scale first.

The good news is my clients make a few BIG sales with quiet offers that the main stream doesn’t hear about.

We’re helping them to confirm their offer is solid BEFORE we put all that other crazy complicated stuff in place.

And we know it’s solid because the money is in the bank 🙂

If you’re able to facilitate a transformation but you’re struggling with knowing where to start creating, selling and delivering your first high-end program let’s chat…

…let’s find out where you’re stuck and what fixing it looks like.

If I can help – I’ll offer help.

If I can’t – I won’t.

Head over to https://tonyteegarden.com/apply

Ever wondered what it takes to take an online coaching business from $100,000 a year to over $450,000 a month? Join us in this Episode of TPIP To find out.

Former Division 1 Athlete, Dan left school to sell luxury motorhomes and automobiles.

Dan was the youngest sales manager of a Fortune 500 Company, and perfected his sales

techniques swiftly and with ease.

After leaving the car industry in 2008, Dan spearheaded two highly profitable online sales businesses peaking over seven figures in sales during the worst financial crisis of our time.

After the sale of his internet companies, Dan acquired three local businesses and entered the consulting realm.

In 2014 Dan and a partner launched the largest worldwide local lead generation training

company to date; generating over $6 million in sales in less than 18 months.

Resources:

Mentioned in the interview – the one event that led Dan to go from $100k a month to over $450k per month

TPIP Episode #12 with Gulliver Giles

Learn more about Dan’s business – apply for a conversation:

http://jobkilling.com/apply

.

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Bought way too many Facebook Ads training courses and still not running winning campaigns? Then this Episode is for you!

Adrienne Richardson is a lead gen expert. Her specialty is helping her clients (doctors, universities and millionaire entrepreneurs) become “Internet famous” and bring in real-world profits through high-converting Facebook ads.

Her happy clients are getting more sales calls with qualified leads, registrants for their webinars, and buyers for their products — resulting in millions of dollars of new revenue. As a result, Adrienne has become a go-to online marketing strategist for businesses that want to add more commas and zeros to their profits.

A successful businesswoman, Adrienne has built two multiple-six figure businesses, including a print magazine. She was also an Air Force paramedic for seven years, where delivering babies and saving lives prepared her well for the unpredictable whims of online marketing.

In this Episode we cover:

* How Adrienne is responsible for one client alone that generates over $200,000 a month in sales from FB ads

* The two most common struggles people experience doing their own FB ads

* The first thing she looks for when looking at someone’s FB campaigns and funnels

* The Top 3 tips she says are absolutely critical to running a winning FB campaign.

* How to get your FB ads account banned for good (and what to do instead)

* And much more…

Click on the link to learn more about Adrienne’s time sensitive bonus for TPIP listeners

 

Is building authority and credibility still a viable option in the “digital” age? In Episode #33 we’ll talk about getting your book off your hard drive and turned into profits!

So today’s guest Erica Glessing is the CEO of Happy Publishing, has generated #1 bestseller status for 85 authors alone in 2015 so far. And she’s a 3rd generation book publisher and she’s gotten paid to write since 1984.

The theme for this Episode:

[ctt title=”What would the world be like if you got your book off your hard drive? ” tweet=”What would the world be like if you got your book off your hard drive? ” coverup=”JaX31″]

I’m going to talk to Erica about getting our creations off of our hard drive turning our writing & creative works into more impact and profits.

In this Episode we’re going to cover:

* How perfectionism kills your creativity

* How being imperfect actually ATTRACTS your ideal client

* Why it’s not important if you’re a writer in order to have a successful book

* What would the world be like if you got your book off your hard drive? 

* What to do if your vision isn’t big enough for a book yet – (and one small thing you shouldn’t criticise)

* What NOT to do with the work on your hard drive

* One strategy you can use today to find out what people want to hear about most from you

* How a book can help you leapfrog over many of the obstacles you feel are standing in your way…

* And this is just in the first 15 minutes! There’s much more…

Resources:

Learn more about Erica Glessing and what her work can do for you – Click Here

 

Are these 3 myths keeping you from successfully launching your first high ticket signature coaching program? In Episode 0032 I’ll share with you not only what they are but how you can move through them so you finally make the profit and impact you want.

Partial Transcription:

If you’re an expert or coach and you don’t have a high ticket program in place you’re leaving impact and money on the table.

Because…

[ctt title=”…there are people out there RIGHT NOW who need the transformation you facilitate. ” tweet=”http://ctt.ec/T2c55+ are people out there RIGHT NOW who need the transformation you facilitate. ” coverup=”T2c55″]

PERIOD.

And if you don’t do it – someone else will come along and do it for them instead.

But you have your reasons for not doing it yet right?

Well here are 3 myths I hear from people every day that stop them from creating and successfully launching their first high ticket coaching program.

Myth #1: I’m Scared – I’m afraid no one will want it

[listen to the podcast for the full answer]

Myth #2:  I need a huge audience before I launch a product

Totally not true…I’ve personally helped clients sell a $997 product into a list of 250 subscribers who only had bought a $50 – 30 day program.

We did 7 sales!

Myth #3:  I want it to sell it for $197 so everyone can access it

Big mistake in my opinion. Lots of my clients who first came to me couldn’t have imagined selling something for $1000 to $5000 but that’s the first big distinction you want to make – people aren’t buying a program – they’re buying a RESULT.

$197 price tag  isn’t a signature program. It’s really just a step in what we call the ascension model – low ticket to high ticket.

The problem with that is if someone doesn’t like your low ticket information they may miss out on the transformation you provide at the high level.

Just by adding a group coaching component where you add a live Q&A to your training each week you increase the value because you can provide more immediate feedback.

In Closing:

At the end of the day you can make this process long and hard or you can make it quick and simple.

Most of my clients before working with me wanted to create the perfect program without making a mess.

They wanted the materials perfect and their delivery flawless – and the truth is that isn’t how it really happens at all. No one will tell you this though.

And the reality is – successfully launching your program starts WAY before you do any kind of major public launch. It starts with your list – which is why I only work with people who have an email list.

I can show you how to quickly and simply get your program pre-sold at a profit so you have 100% confirmation people are willing to buy it.

Quick and simple can be messy…and I’ve perfected a process that allows you to eliminate these problems and profitably launch your product in a stealthy manner.

So even IF it did flop – no one would know about it but you.

Yes it can by slightly messy but what if your clients were not only OK with it being messy but were actually excited about it?

What if you and your clients were actually REWARDED for it to being a little messy?

Well it’s not only possible – but it’s already happening. You can go to www.tonyteegarden.com/apply and see plenty of video case studies of previous clients who have done it.

When I first got online I couldn’t figure out what my lead attraction problem was and then I discovered it…and it hit me like a ton of bricks.

From the Podcast:

In today’s Episode, I just wanted to share a powerful concept I myself practiced for some time before I finally grew conscious of and tired of its natural, PAINFUL, consequences.

You see, I attracted in my business what I myself practiced…

…and not everything I practiced is what I wanted my clients to demonstrate.

[ctt title=”The easiest and fastest way to make your business more challenging, frustrating and painful to grow is to cut corners with incongruent behavior.” tweet=”The easiest and fastest way to make your business more challenging, frustrating and painful to grow is to cut corners with incongruent behavior.” coverup=”b2ae6″]

I’ve experienced it all…because I’ve done it all:

1) STAND PEOPLE UP FOR CALLS – Don’t be terribly offended when your prospects don’t follow through on their word either.

2) TRY TO HAGGLE FOR THE BEST PRICE? – Don’t be surprised when your prospects try to haggle with you for “the best price.”

3) JUST WANT INFORMATION? Show up to strategy calls with the soul purpose of just “gaining clarity” or “just gathering information?” – Don’t be surprised when your prospects walk away from your calls with the same intent (and never buy)

I have dealt with the Karma of these situations because I’m guilty of them myself in the past…

…and not in this coaching & expert industry btw, but in prior industries.

We’re talking deep seeded 20-year-old behaviors I demonstrated when first getting in sales.

To this day, it’s why I read material that grows me as a person and expands my mind.

I had no idea how much shame and negative energy I carried around for years…

..Until I did the work around it.

But I’m not ashamed of my behavior today….

…at one time I was.

Once I became conscious of my behaviors, I made them mean something about myself…

I felt as if I was stealing from people…and I was.

I was stealing their time.

Guilt is holding something we’ve done or failed to do up against our values and feeling psychological discomfort. Per Brene Brown…it’s actually helpful.

Brene Brown also defines shame as the intensely painful feeling or experience of believing that we are flawed and, therefore, unworthy of love and belonging.

Once I became aware of these definitions, I had to stop and confront the stories I was telling myself around my own deservingness and whether or not I felt I belonged in this space.

My core belief…otherwise know as the story I would tell myself every moment of every day…

…was…I wasn’t important and I wasn’t needed.

And, therefore, how could anyone value me. (i.e. my gifts & talents)

And don’t think this didn’t affect me in the other areas of my life such as my finances, my relationships, and my health…because it did.

THREE DISTINCTIONS:

Distinction 1) I was seeking validation through my prospects decision to invest. I used their “yes” as a measure of success and on a deeper level…self-worth.

This, of course, did nothing but erode my self-confidence every time someone said no.

Distinction 2) I later looked back and realized I received validation (and a sense of pride) BECAUSE clients got great results. How do I know?

They TOLD me so…Plus I could SEE their tangible results.

So I made getting my clients massive results a priority.