The CPG View

Turning Data into Growth: Lessons from Mondelēz International (Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International)

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You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?

You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach?

As a retail media crusader and AI advocate, how do you see data, AI, and retail media shaping the future of omnichannel marketing?

You call yourself a “Shaker-Up’er.” Can you share an example of when you challenged the status quo and drove meaningful change within an organization or industry?

What are the biggest challenges and opportunities in unified commerce today, and how should brands and retailers prepare to stay ahead?

 

 

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