The CPG View

Turning Data into Growth: Lessons from Mondelēz International (Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International)

Listen Later

You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?

You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach?

As a retail media crusader and AI advocate, how do you see data, AI, and retail media shaping the future of omnichannel marketing?

You call yourself a “Shaker-Up’er.” Can you share an example of when you challenged the status quo and drove meaningful change within an organization or industry?

What are the biggest challenges and opportunities in unified commerce today, and how should brands and retailers prepare to stay ahead?

 

 

...more
View all episodesView all episodes
Download on the App Store
The CPG ViewBy The CPG View
  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

20 ratings

More shows like The CPG View

View all
The Daily by The New York Times

The Daily

112,835 Listeners

Up First from NPR by NPR

Up First from NPR

56,541 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,149 Listeners

The CPG Guys by Peter V.S. Bond & Sri Rajagopalan

The CPG Guys

118 Listeners

Big Technology Podcast by Alex Kantrowitz

Big Technology Podcast

478 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,096 Listeners

CPG Week by BevNET & Nosh by Nosh

CPG Week by BevNET & Nosh

25 Listeners

CPG Vibes by Gavin Konkel & Wade Yenny

CPG Vibes

411 Listeners

The Natural List by Jessica Rubino and Adrienne Smith

The Natural List

7 Listeners

Retail Media Breakfast Club by Kiri Masters

Retail Media Breakfast Club

8 Listeners