
Sign up to save your podcasts
Or
“It’s not that a lesson is different. It’s that the story that makes it memorable.”
Episode Highlights
00:02:22 – How financial myths became the foundation for a parable.
00:05:41 – Building real, flawed characters that teach through story.
00:09:35 – Why dialogue makes or breaks a parable.
00:13:04 – Learning from mentor John David Mann and building a new business model.
00:19:36 – Why parents may want to give this book to their kids.
00:21:40 – The difference between repeating lessons and telling better stories.
00:22:12 – First steps for writing your own business parable.
Author Jeff West joins Jody Maberry to share how he turns timeless lessons into unforgettable parables. From flawed characters to unexpected settings like a bank robbery, Jeff explains why story makes teaching more effective, how mentors sharpened his craft, and what it takes to start writing your own business parable.
Read the blog for more from this episode.
Connect with Jeff West
jeffcwest.com
Order Jeff's Book - The Hidden Heist
Connect with Jody
www.jodymaberry.com
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
4.9
6666 ratings
“It’s not that a lesson is different. It’s that the story that makes it memorable.”
Episode Highlights
00:02:22 – How financial myths became the foundation for a parable.
00:05:41 – Building real, flawed characters that teach through story.
00:09:35 – Why dialogue makes or breaks a parable.
00:13:04 – Learning from mentor John David Mann and building a new business model.
00:19:36 – Why parents may want to give this book to their kids.
00:21:40 – The difference between repeating lessons and telling better stories.
00:22:12 – First steps for writing your own business parable.
Author Jeff West joins Jody Maberry to share how he turns timeless lessons into unforgettable parables. From flawed characters to unexpected settings like a bank robbery, Jeff explains why story makes teaching more effective, how mentors sharpened his craft, and what it takes to start writing your own business parable.
Read the blog for more from this episode.
Connect with Jeff West
jeffcwest.com
Order Jeff's Book - The Hidden Heist
Connect with Jody
www.jodymaberry.com
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
43,660 Listeners
14,238 Listeners
7,689 Listeners
10,732 Listeners
3,152 Listeners
1,761 Listeners
4,852 Listeners
1,338 Listeners
433 Listeners
56,459 Listeners
5,142 Listeners
12,603 Listeners
18,464 Listeners
3 Listeners
10,228 Listeners