"It's not that a lesson is different. It's that the story that makes it memorable."

Episode Highlights

00:02:22 – How financial myths became the foundation for a parable.

00:05:41 – Building real, flawed characters that teach through story.

00:09:35 – Why dialogue makes or breaks a parable.

00:13:04 – Learning from mentor John David Mann and building a new business model.

00:19:36 – Why parents may want to give this book to their kids.

00:21:40 – The difference between repeating lessons and telling better stories.

00:22:12 – First steps for writing your own business parable.

Author Jeff West joins Jody Maberry to share how he turns timeless lessons into unforgettable parables. From flawed characters to unexpected settings like a bank robbery, Jeff explains why story makes teaching more effective, how mentors sharpened his craft, and what it takes to start writing your own business parable.

Read the blog for more from this episode.

Connect with Jeff West

jeffcwest.com

Order Jeff's Book - The Hidden Heist

Connect with Jody

www.jodymaberry.com

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