John Ward is E-commerce Manager at Allen Rubber Co and is Owner and President at Ward Media Services LLC. As the owner of a digital marketing agency with a history of working in the automotive industry, John is skilled in store management, inventory management and customer satisfaction. He’s also a lifelong competitive hockey player.

In this episode…

Can you make a profit buying and selling discontinued tires? According to John Ward of Allen Rubber Co, that's the focal point of his organization’s operation. For some interesting insights surrounding this profitable business model, don’t miss this episode of Gain Traction!

Which discontinued tires are most preferred? John says Allen Rubber Co. doesn’t discriminate against any type of tire — whether it’s motorcycle tires, ATV tires, lawn and garden tires, earth mover tires, or anything else. Allen Rubber Co. specializes in selling closeout products that other tire shops may have over-ordered and can’t move.

On this episode of Gain Traction, Mike Edge sits down with John to discuss tire sales. They talk about using e-commerce platforms to sell tires, selling closeout and discontinued tires, and the joy that comes from playing highly-competitive hockey in your 40s. John also shares his favorite travel destination. Don’t miss it!

Here’s a glimpse of what you’ll learn: 

• John Ward shares where he grew up, his favorite sports to watch, and his first job
• How John got started in the automotive industry
• What types of tires does Allen Rubber Co. handle?
• Understanding the overall structure of Allen Rubber Co.
• How much pain does John incur from playing competitive hockey at age 41?
• The amazing age of John’s oldest teammate in hockey

Resources mentioned in this episode:

• John Ward on LinkedIn
• Allen Rubber Co. 
• Ward Media Services LLC 
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.