Candace Nelson is a serial entrepreneur, a New York Times bestselling author, Wall Street Journal contributor and an expert in turning one's passion into a profitable business. Author of the WSJ bestselling book, Sweet Success: A Simple Recipe for Turning Your Passion into Profit, Candace revolutionized the baking industry when she left a career in corporate finance to launch Sprinkles, the world's first cupcake bakery and Cupcake ATM. She followed with Pizzana, a growing chain of Michelin Bib Gourmand-awarded pizzerias leading the third wave of pizza in the U.S. She continues to expand her portfolio of investments with CN2 Ventures.