Design is not just about moving pixels around.

True UX designers know it’s about using the right methods to solve the right problems.

That’s the focus of this brand-new VWO Podcast episode with UX research veteran Nick Cawthon.

In this hour-long conversation with Vikas Gupta, Director of Product Design at VWO, Nick digs into:

✅ A repeatable path from problem statement to validated solution

✅ Choosing qualitative vs. quantitative methods without guesswork

✅ Spotting deeper, system‑level issues that UI tweaks can’t fix

✅ Linking research findings to growth, efficiency, and risk metrics

✅ Teaching teams to turn raw data into stories people act on

✅ Proven tips for earning C‑suite buy‑in, even in regulation‑heavy sectors

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