Imagine transforming a brush with death into a brush with destiny—Stephanie Adu did just that. Join us as we sit down with the founder of Colourbox Cosmetics, who turned a serious car accident into the catalyst for creating a groundbreaking beauty brand in Ghana. You'll hear how Stephanie's early years working in high-end department stores at just 16 and a successful stint in corporate finance shaped her vision to make high-quality, affordable makeup accessible for African women. Her journey is a testament to the power of passion and perseverance.

Stephanie shares the gritty realities of moving her business from the UK to Ghana, a decision driven by the desire to impact a less saturated market. With raw honesty, she opens up about the familial concerns, relationship tensions, and initial naivety that marked the early days of this bold move. The first three years in Ghana involved extensive market research and personal growth, proving that perseverance and adaptability are crucial in entrepreneurship. You'll gain insights into the critical role of understanding local needs and the strategies that led to the sustained success and growth of Colourbox.

As we explore further, Stephanie reveals the immense challenges of running a business that heavily relies on the owner's presence. From overcoming loneliness to navigating unreliable systems, her story underscores the importance of resilience, community support, and effective business systems. Stephanie's personal resilience shines through her recovery from a life-threatening car accident and the entrepreneurial lessons she learned along the way. We wrap up by celebrating her role in the burgeoning movement of African business owners, encouraging listeners to support local ventures and take action despite uncertainties. Tune in for an episode filled with invaluable lessons and inspiration from Stephanie Adu's remarkable journey.

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