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Turning Win-Loss Insights Into Action w/ Valerio Bonaldo, Director of Product Marketing @ Seismic
You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.
Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots
Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots
Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content
TIMESTAMPS:
(00:00:00) Valerie Bonaldo is on the pod!
(00:01:16) Why start a Win-Loss program?
(00:02:20) Implementing Win-Loss insights
(00:04:08) Stakeholder engagement with Win-Loss analysis insights
(00:08:08) Distribution WinLoss insights
(00:13:07) Combining Win-Loss with other data sources
(00:15:03) Cadence for distributing Win-Loss insights
(00:16:55) Sharing Win-Loss results with revenue teams
(00:19:17) Valerie's best Win-Loss insights
(00:20:35) Challenges with running Win-Loss analysis
(00:23:38) Measuring the impact of a Win-Loss program
(00:25:55) Best piece of advice for someone starting their first Win-Loss program
CREDITS:
Guest: Valerie Bonaldo
Host: Adam McQueen
Producer: Grayson Ottenbreit
Editor: Stephen Despins
The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
View all episodes
By The Compete Network by Klue
5
66 ratings
You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.
Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots
Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots
Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content
TIMESTAMPS:
(00:00:00) Valerie Bonaldo is on the pod!
(00:01:16) Why start a Win-Loss program?
(00:02:20) Implementing Win-Loss insights
(00:04:08) Stakeholder engagement with Win-Loss analysis insights
(00:08:08) Distribution WinLoss insights
(00:13:07) Combining Win-Loss with other data sources
(00:15:03) Cadence for distributing Win-Loss insights
(00:16:55) Sharing Win-Loss results with revenue teams
(00:19:17) Valerie's best Win-Loss insights
(00:20:35) Challenges with running Win-Loss analysis
(00:23:38) Measuring the impact of a Win-Loss program
(00:25:55) Best piece of advice for someone starting their first Win-Loss program
CREDITS:
Guest: Valerie Bonaldo
Host: Adam McQueen
Producer: Grayson Ottenbreit
Editor: Stephen Despins
The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
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