Episode Description: Indie Author Magazine – Deep Dive: Author Merch

Ready to turn your stories into a brand that fans carry with them into the world? In this episode, our hosts unpack the newest Indie Author Magazine article on author merchandising—from game-changing strategies to the logistics you can’t afford to skip.

Discover why merch is more than a quick cash grab and how it builds lasting brand loyalty (03:00), the crucial legal steps for licensing your designs and avoiding costly mistakes (04:01), and how choosing the right store platform can make or break your venture (06:12). Whether you're plotting your first batch of bookmarks or dreaming up a fictional brewery T-shirt, you’ll get actionable advice and learn from real authors who’ve been through it.

Key Segments:

• Why Merch Matters More Than You Think (03:00)

• Navigating Legal Landmines: Licensing, Copyright, and Sales Caps (04:01)

• Choosing Your Platform: Etsy, Fourth Wall, Shopify, Printify, and More (06:12)

• Real-World Wisdom from Authors: Quality Checks, Shipping, and Reader Feedback (10:34)

• Top Tips for Getting Started, Keeping It Simple, and Building Community (11:47)

• World-building for Merch Success (14:01)

Listen in for practical tips, “aha” moments, and a roadmap to growing your indie author business beyond the page.