How do you sell products on social media (beyond sharing pics of your products)?

And what can service-based business owners learn from product businesses about selling on social media?

In this interview, you’ll hear how jewellery business founder Ramona Gohil has grown a large and engaged following on both TikTok and Instagram.

Some of what she shares might surprise you.

But even if you don’t have a product business, you’ll get tons of practical tips from the Rani & Co founder on promoting your business on social media. 

And while we focus mainly on TikTok in this episode, the tips/advice Ramona shares can be applied to any social media platform. 

Key Moments

[05:50] The warm/cool tone of your images: the way it affects your brand 

[08:02] How talking to your audience can get you to a million views

[11:51] How to turn negative feedback (or even trolling) into engaging content 

[13:20] Why people need to resonate with your brand

[19:16] Posting times: how to decide what works for your audience

[22:41] A wonderful way to tell a story about your products/services

Key Links

Ramona Gohil’s website

Ramona Gohil on Instagram

Ramona Gohil on TikTok

Janet Murray’s Courageous Content Planner

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn