The decentralization of digital media has arrived for TV. The TV advertising system is being remade in the image of the data-focused, automated ad systems that came to dominate the internet. TV was always the holdout, thanks to scarcity. 

That’s changed. Now, TV advertising has fragmented as part of a larger video advertising ecosystem, stretching from connected TV to streaming to retail media to out of home placements. 

Last week, we held a series of discussions on this emerging ecosystem as part of TRB Conversations, powered by EX.CO. In this special episode, I speak to Lauren Benedict, vp of ad sales at Roku; Katie English, global head of ad sales at Spotify; and Patrick Courtney, chief business officer at Fuse Media.

Chapters: