Two Geeks and A Marketing Podcast

The One where we review the Best Bits Of 2023 – Christmas Special - TG111 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.  This week we pick our top 3 from each segment of the show from 2023 and then pick our winners. 

That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let’s not forget one of the highlights of the year episode 100 with talent manager Kate Edwards   

00:06:11 In the News  

3 news items each. Which will be the winning news? 

00:16:56 Content Spotlights  

ROGER’S TOP 3 CONTENT SPOTLIGHTS OF 2023  

Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ 

Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, Inc.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html 

Retracking of the Nemesis Rollercoaster at Alton Towers: 

https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw 

PASCAL’S TOP 3 CONTENT SPOTLIGHTS OF 2023 

The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html 

The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4 

How as Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century 

00:29:37 This Week in History  

We share our top 3 historical events and then choose the winners. 

00:37:04 Marketing Tech and Apps 

ROGER’S TOP 3 MARKETING TECH & APPS OF 2023  

• BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/  
• DJI Osmo Pocket 3: https://store.dji.com/uk 
• Adobe Firefly – us Generative AI to edit photos. https://www.adobe.com/sensei/generative-ai/firefly.html 

PASCAL’S TOP 3 MARKETING TECH & APPS OF 2023 

• eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources. 
• The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates 
• Your digital assistant to suggest how to structure an article or an interview: 
• https://www.perplexity.ai/  

00:47:09 Film Marketing  

ROGER’S TOP 3 FILM MARKETING CAMPAIGNS OF 2023 

• The Banshees of Inisherin 
• The Menu 
• Operation Fortune: Ruse de Guerre 

PASCAL’S TOP 3 FILM MARKETING CAMPAIGNS OF 2023 

• Dungeons and Dragons: Honour Amongst Thieves 
• No Way Out 
• Jurassic Park (30th Anniversary) 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 

In this special episode, Roger and Pascal talk about the lessons they learned at two major events: 

• The International Documentary Film Festival, Amsterdam 
• The Big Marketing Meet Up Conference, Belfast 

We also share some thoughts on the cities of Belfast and Amsterdam. 

Lessons from Amsterdam 

• Pascal shares his experience navigating business meetings with sales agents and distributors in Amsterdam. 
• Key Take-aways from 3 expert presentations: 'How to Work with A Publicist', 'How to Market your Film' and 'The Future of Distribution' 
• Marketing strategies, tactics and mindsets from the film industry that will work in other sectors, from audience profiling to press kits and more. 
• What are audiences looking for nowadays, and what is the main difference between streaming and theatrical releases for paying customers? 

Lessons from Belfast 

• What it’s like to be a closing keynote speaker and waiting until the end of the day. 
• How Ciaran McKeon made a spook Heineken Advert that went mega viral. 
• The surprise appearance of Seth Godin at the conference and his simple marketing wisdom. 
• The intimate after hours book club round table where Roger talked about Cats, Mats and Marketing Plans. A wonderful session of discussion with highly engaged people. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one  about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:30 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:12 Content Spotlights  

ROGER: Using AI, Doritos takes the crunch out of gaming with new ‘silent’ chip by Webb Wright in The Drum: https://www.thedrum.com/news/2023/11/01/using-ai-doritos-takes-the-crunch-out-gaming-with-new-silent-chip 

PASCAL: The Halloween Blog Post series by Natalie Eminae and team at OCOCO Media: https://www.ococomedia.co.uk/post/trick-or-treat-scarily-good-marketing-tips 

00:24:35 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:31:33 Marketing Tech and Apps 

ROGER: It’s all about YouTube growth – TubeBuddy or VidIQ? 

VidIQ: https://app.vidiq.com/channels/63b584a2-ed1b-4176-b458-dcaafc39e388/dashboard 

TubeBuddy: https://www.tubebuddy.com/ 

PASCAL: It’s all about converting long form videos 

AI video tool that repurposes long talking videos into shorts in one click: https://www.opus.pro/  

UK based start-up with a fantastic product and offer to convert long form interviews into vertical bite-sized content: https://choppity.com/  

Bonus: Zoom AI Meeting Summary – make sure to update to the latest version of Zoom.us  https://support.zoom.us/hc/en-us/articles/14423152801933-Using-Meeting-Summary-with-AI-Companion 

00:40:24 Film Marketing  

KILLERS OF THE FLOWER MOON (2023) 

Director: Martin Scorsese 

Writers: Martin Scorsese with Eric Roth 

Starring: Leonardo DiCaprio, Robert De Niro and Lily Gladstone lead an ensemble cast, that also includes Jesse Plemons, Tantoo Cardinal, John Lithgow and Brendan Fraser. 

Synopsis: set in 1920s Oklahoma, Killers of a Flower Moon depicts the FBI investigation of a series of murders of the Osage people, a string of brutal crimes that came to be known as the Reign of Terror. 

We look at 4 marketing challenges faced by the producers of this epic 3hour plus film. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:05:02 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:17:52 Content Spotlights  

ROGER: HOW TO WRITE FASTER: 12 STEPS TO PRODUCE 3,000+ WORDS A DAY by Ahmed Lhodi on Niche Pursuits: https://www.nichepursuits.com/how-to-write-faster/ 

PASCAL: Marketing Is 85% of Success – Dr. Jordan B Peterson interviewed by Nicole Arbour  

https://youtu.be/qGgEF-SlSEU?si=wYMVRYqnTk2cWr_k&t=1314 

00:36:51 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:43:33 Marketing Tech and Apps 

ROGER: It’s all about video again 

Blackmagic Camera App: https://www.blackmagicdesign.com/products/blackmagiccamera 

DJI Osmo Pocket 3: https://store.dji.com/uk 

PASCAL: It’s all about getting more value from your content 

Headliner have launched a free transcription service called Eddy alongside their audiogram and video tool (you can also upgrade to edit your podcast like a word document): https://eddy.headliner.app/dashboard 

Convert your articles or presentations into online slideshows and embed them onto your website: https://www.slideshare.net/ 

00:56:06 Film Marketing  

Paths of Glory (1957) 

Director: Stanley Kubrick 

Writers: Stanley Kubrick, Calder Willingham, Jim Thompson 

Stars: Kirk Douglas, Ralph Meeker, Adolphe Menjou, George Macready, Timothy Carey 

Taglines: Never has the screen thrust so deeply into the guts of war! The most explosive motion picture in 25 years! 

We review this epic but controversial film which was banned in many countries despite depicting the true picture of corruption in the French military during WWI. The producers knew they were courting controversy but pressed on regardless, giving us one of the finest, if not the grimmest, anti-war films ever made. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107  

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:57 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:14:16 Content Spotlights  

ROGER: New level of concert/show experiences. U2 at The Sphere in Las Vegas https://youtu.be/FlTLOYV9QZM?si=xsPB5er709nUQWSt 

PASCAL: ‘After 91 Years, Lego Rolled Out Something Its Most Loyal Fans Can Appreciate. It’s A Stroke Of Genius’ by Jason Aten, tech columnist at Inc.com: https://www.inc.com/jason-aten/after-91-years-lego-rolled-out-something-its-most-loyal-fans-can-appreciate-its-a-stroke-of-genius.html 

00:29:10 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:36:38 Marketing Tech and Apps 

ROGER: It’s all about YouTube video promotion: 

Veefly: https://veefly.com/dashboard/video-list 

HeadlineStudio AI Title Writer: https://coschedule.com/ai-youtube-title-generator 

PASCAL: It’s all about improving your website accessibility score 

Contrast Checker: https://webaim.org/resources/contrastchecker/ check the contrast and legibility of your copy against the background colour of your webpages 

Alt Text for Images: https://ahrefs.com/writing-tools/img-alt-text-generator a great AI-powered digital assistant to help you create descriptive alt text for your images 

00:46:15 Film Marketing  

Jurassic Park (1993) 

Director: Steven Spielberg  

Writers: Michael Crichton and David Koepp  

Starring: Richard Attenborough (Dr. John Hammond), Sam Neill (Dr. Alan Grant), Laura Dern (Dr. Ellie Sattler), Jeff Goldblum (Dr. Ian Malcolm), Joseph Mazzello (Tim Murphy), Ariana Richards (Lex Murphy), Robert Peck, Samuel L. Jackson, Wayne Knight,   

Music: John Williams   

Strapline: An Adventure 65 million Years in the Making. 

We look at the marketing of the film, but also how the marketing of the park within the film itself reveals lessons all marketers can learn from. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

Bonus Episode: The one about The Best Of ‘In The News’ Part 1 – January to June 2023 with Roger Edwards and Pascal Fintoni.

#marketingnews #marketingideas #marketingtips #videomagazine

👋 Welcome to a special bonus episode, a look back at the main news and events from the world of marketing in the first half of 2023.

📰 In this omnibus edition of ‘In The News’ segments from our audio and video magazine , you can expect frank reactions, expert views and practical advice inspired by the many campaigns, successful and otherwise, implemented by brands and corporations.

Enjoy! Roger Edwards and Pascal Fintoni

00:00:00 Introduction - Here are your hosts, Roger and Pascal.

00:00:18 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: TikTok becoming a search engine, short videos are the way to go, podcast listening figures, online networking practices, AI used for customer service first, low-cost interactivity is up, free-ads supported streaming.

00:12:54 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Blue Monday PR stunt, Spotify laying off staff, families spending budget down, prices going up, new paid subscription for Twitter, marketing budgets increased, McDonald’s raising eyebrows, Netflix adding more subscribers.

00:26:31 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Boots new marketing campaign, Morrison’s cutting prices, Costa Coffee has a new CEO, return to the office, best before dates labels, brand awareness on the up, social media still a favourite, crisis fatigue a real challenge.

00:37:36 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: BBC employees delete TikTok, responsible drinking campaign, John Lewis ownership model, phone providers merging, international travel push, Greggs best loved brand, OpenAI releasing ChatGPT4.

00:53:10 𝗠𝗮𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Twitter false advertising, Bud Light marketing disaster, Dame Judi Dench helping you save money, The Co-op offering price discounts, Pets At Home brands consolidation, Pret A Manger in India, BrewDog gold can competition is back!

01:02:33 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Inflation falling but consumer looking for lowest prices, time spent on social media down, marketing is about humanity, Lidl vs Tesco club cards, memorable brand slogans, actors behind marketing agency, Netflix launches The Witcher Maze.

🤔 Q: what do you make of the first-half of 2023 from a marketing perspective?

🤔 Q: do you have marketing news you would like to mention? Add them to the comments!

🤔 Q: do you have predictions and thoughts about what the next 6-12 months will be like for marketers, customers and media platforms?

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106  

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:04:32 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:17:03 Content Spotlights  

ROGER: Natalie Dormer: Game of Thrones Actress | Full Q&A | Oxford Union – VIDEO: https://youtu.be/seTdAZhgAZA?si=jDDJlZMUE7TfLnhH 

PASCAL: 5 Remote Work Tools to Support Company Culture by Beverly Sherratt and Jo Cameron at Launchpad Associates 

https://www.launchpadassociates.co.uk/company-culture-remote/ 

00:33:31 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:38:07 Marketing Tech and Apps 

ROGER: It’s all about retrieving deleted files: 

Wondershare Recoverit: https://recoverit.wondershare.net/ 

Stellar Data Recovery Professional: https://www.stellarinfo.com/ 

PASCAL: It’s all about media assets and ideas for your next project: 

Production Crate https://www.productioncrate.com/ free and chargeable copyright-free music, visual effects, graphics and more! 

Graphic Ghost https://www.graphicghost.com/ download free and premium illustrations, vectors, logos, icons, wordpress themes, fonts, mockups, etc. 

00:47:27 Film Marketing  

Gladiator (2000)  

Director: Ridley Scott 

Writers: David Franzoni, John Logan , William Nicholson 

Stars: Russell Crowe, Joaquin Phoenix, Connie Nielsen, Oliver Reed 

Music by Hans Zimmer 

A former Roman General sets out to exact vengeance against the corrupt emperor who murdered his family and sent him into slavery 

We look at the trailer, posters, TV spots and the early “flash” based website which were part of the marketing campaign for one of the best historical action movies of all time. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105   

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:06 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:34 Content Spotlights  

ROGER: Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On? By Kirsti Lang, Buffer: https://buffer.com/resources/how-many-social-media-platforms-business/ 

PASCAL: A special look at Roger’s RogVLOG videos and his creative process: Why do TRAINS stop at STOW? What makes it a must-see village on the Scottish Borders Railway: https://youtu.be/yaU-FR8kC5Y and Great Travel Battle - Car vs Trains - we RACE from Edinburgh to the Lakes: https://youtu.be/U2Gn2kdveEw 

00:35:24 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:44:23 Marketing Tech and Apps   

ROGER: EmbodyMe's Xpression Chat: https://www.creativebloq.com/news/xpression-chat-ai 

MuseList: https://www.producthunt.com/posts/muselist-vintage-cassette-playlist-app 

PASCAL: It’s all about AI-powered suggestions for your long form content: 

https://tome.app/ for visual expression to help you explore new ideas and instantly generate new content 

https://www.perplexity.ai/ your digital assistant to suggest how to structure an article or an interview 

00:51:42 Film Marketing  

PITCH BLACK (2000)  

 Director: David Twohy  

 Writers: David Twohy and brothers Ken and Jim Wheat  

Starring: Vin Diesel (Strays 1997, Saving Private Ryan 1998, The Iron Giant 1999) Radha Mitchell, Cole Hauser, Keith David, Rhiana Griffith, and ensemble cast.  

Music: Graeme Revell  

We look at how the director insisted on building one of the first websites to promote this film alongside the usual posters and trailers. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104   

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:45 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:54 Content Spotlights  

ROGER: 9 Common Reasons Why New YouTube Channels Fail BY 

Jose Luansing JR in MakeUseOf: https://www.makeuseof.com/reasons-new-youtube-channels-fail/ 

PASCAL: How Has Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century 

00:37:13 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:44:28 Marketing Tech and Apps   

ROGER: It’s all about AI video and picture editing: 

OpusClip – chops talking heads videos into TikTok/Reels/Shorts: https://clip.opus.pro/dashboard 

 Adobe Firefly – us Generative AI to edit photos. Add and subtract images. And the secret “glass painting video trick”: https://www.adobe.com/sensei/generative-ai/firefly.html 

PASCAL: It’s all about fast and impactful video editing 

Quik by GoPro https://gopro.com/en/us/shop/quik-app-video-photo-editor new templates and music tracks for this fantastic AI video marketing assistant 

Vimeo Video Editor https://vimeo.com/video-editor this is a simple video editing tool with a helpful range of templates and AI-powered add ons. 

00:56:33 Film Marketing  

HEAT (1995) 

A group of high-end professional thieves start to feel the heat from the LAPD when they unknowingly leave a clue at their latest heist. 

Director: Michael Mann – famous for Miami Vice and Manhunter 

Writer: Michael Mann 

Stars: Al Pacino, Robert De Niro, Val Kilmer, Jon Voight, Tom Sizemore, Diane Venora, Ashley Judd 

Music by: Elliot Goldenthal  

We look at the fascinating story about how 'Heat' developed from an original script by Mann which he first truncated to make a TV movie called 'LA Takedown' and then reinstated the full script for the eventual filming of 'Heat'. It’s famous for a 10-minute gun battle and a café confrontation between Al Pacino and Robert De Niro. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:32 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:16:27 Content Spotlights  

ROGER: Pret A Manger credits subscription service for its return to profit by Naimh Carroll in Marketing Week: https://www.marketingweek.com/pret-a-manger-credits-subscription-service-for-its-return-to-profit/ also https://www.marketingweek.com/pret-marketing-campaign-2022/ 

PASCAL: A LinkedIn post with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation: 

https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDA 

00:28:50 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:35:47 Marketing Tech and Apps   

ROGER: It’s all about K Apps 

KineMaster: https://kinemaster.com/ 

WEBTOON: https://www.webtoons.com/en/ 

Weverse: https://weverse.io/ 

PASCAL: It’s all about reconnecting with long form content 

The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates 

Do a Google Search and collate the options from the ‘People Also Ask’ and ‘Related Searches’ panels – Use the information to structure your next articles 

00:46:26 Film Marketing  

OPPENHEIMER (2023) 

Director: Christopher Nolan 

Writer: Christopher Nolan 

Starring: Cillian Murphy stars as Oppenheimer, with Emily Blunt as Oppenheimer's wife Katherine "Kitty" Oppenheimer, Matt Damon as General Leslie Groves, director of the Manhattan Project, and Robert Downey Jr. as Lewis Strauss, a senior member of the United States Atomic Energy Commission. The ensemble supporting cast includes Florence Pugh, Josh Hartnett, Casey Affleck, Rami Malek and Kenneth Branagh. 

Music: Ludwig Göransson composed the score for the film, after doing so for Nolan's previous film, Tenet.

We look at the posters, trailers and the website in advance of the release of Oppenheimer. The studio has also released many featurettes almost like advance Blu-Ray extras to discourage people from waiting for the physical and digital media releases. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/