Two Geeks and A Marketing Podcast

The one about new aircraft engines, AI changing digital marketing, content marketing myths and the Banshees of Inisherin - TG94 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:07 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:16:40 Content Spotlights  

ROGER: Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ 

PASCAL: Will Artificial Intelligence Change The World Of Digital Marketing Forever? By Matteo Pittaluga: https://www.forbes.com/sites/forbesbusinesscouncil/2023/02/08/will-artificial-intelligence-change-the-world-of-digital-marketing-forever/ 

00:28:14 Marketing Tech and Apps   

ROGER: It’s all about a massive Google Maps upgrade: https://www.tomsguide.com/news/google-maps-just-got-a-huge-upgrade-heres-all-the-new-features 

PASCAL: It’s all about going live on social media 

eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources. 

Add free virtual backgrounds thanks to FreePik.com https://www.freepik.com/search?format=search&query=stream%20background&selection=1 and free background music thanks to CreatorMix https://creatormix.com/ 

00:41:00 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:46:17 Creator Shout Outs  

ROGER: Mike’s Book Reviews - How Pet Sematary by Stephen King Captures Grief In A Way That No Other Author Has Been Able To: https://youtu.be/Lw-TV77BJ-s  

PASCAL: Joanne Dolezal, Digital and Content Marketing Specialist, author of ‘B2B Content Marketing Myths: Busted’: https://www.linkedin.com/pulse/b2b-content-marketing-myths-busted-joanne-dolezal/ 

00:52:18 Film Marketing  

The Banshees of Inisherin (2022) 

Director: Martin McDonagh 

Writer: Martin McDonagh 

Stars: Colin Farrell, Brendan Gleeson, Kerry Condon 

Music: original score composed by Carter Burwell  

Two lifelong friends find themselves at an impasse when one abruptly ends their relationship, with alarming consequences for both of them. 

We look at the low key marketing campaign for a film that’s become a smash hit world-wide and whether Disney+ put it up too early and harmed its cinema run. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about James Cameron and Presentation Storytelling, The Strategy One-pager, graphic design trends and the film Drive - TG93 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:57 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:43 Content Spotlights  

ROGER: Follow James Cameron's Storytelling Process to Build an Engaging PowerPoint Presentation: https://www.inc.com/carmine-gallo/follow-james-camerons-storytelling-process-to-build-an-engaging-powerpoint-presentation.html 

PASCAL: The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html 

00:31:36 Marketing Tech and Apps   

ROGER: It’s all about podcast audio: 

Riverside FM: https://riverside.fm/ 

Adobe Podcast Beta: https://podcast.adobe.com/enhance 

PASCAL: It’s all about thinking about your content differently 

Scribe: https://scribehow.com/home: Turn any process into a step-by-step guide, instantly. 

Skill Blue Prints by Amazon: https://blueprints.amazon.com/bp/amzn.ask.bp.560100e2-ff88-496b-846c-6fb44445d5d0/en-US Let your followers hear the latest news and updates from your WordPress blog. 

00:42:21 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:48:49 Creator Shout Outs  

ROGER: Daniel Netzel for his YouTube video on the correct chronology for the Memento Film: "Memento" in Chronological Order | The Dark Side of Leonard 

PASCAL: Philip VanDusen creative executive in strategic branding and graphic design and creator of the ‘15 Graphic Design Trends for 2023’ video: 15 Graphic Design Trends for 2023 

00:55:45 Film Marketing  

DRIVE (2011) 

Director: Nicolas Winding Refn 

Writers: Hossein Amini based on book by James Sallis 

Music by: Cliff Martinez + Johnny Jewel of Desire and Chromatics to score the film 

Starring: Ryan Gosling, Carrey Mulligan, Oscar Isaac, Bryan Cranston, Bryan Cranston, Christina Hendricks, Ron Perlman, and Albert Brooks. 

Straplines: 1) There Are No Clean Getaways. 2) Get In – Get Out – Get Away 

We look at the marketing for this film about a Hollywood stunt driver who moonlights as a criminal getaway driver incurs the wrath of L.A.'s most dangerous criminal after a heist goes wrong. Did the marketing campaign cause people to misinterpret the theme of the film? 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about emojis in marketing, podcast mix-tapes and Mission: Impossible Dead Reckoning Part 1 - TG92 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:12 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:52 Content Spotlights  

ROGER: 5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy by Nick Brogden, Entrepreneur: https://www.entrepreneur.com/growing-a-business/5-reasons-why-you-need-to-make-emojis-part-of-your/439442 

PASCAL: MAJOR ANNOUNCEMENT: New Rockstars in 2023! By Erik Voss 

https://www.youtube.com/watch?v=GPzUoZ2WJK0 

2023 will officially be New Rockstars' BIGGEST YEAR YET, with new formats, new topics, new live events, and big new projects! Erik Voss reveals everything we've been working on! 

00:36:44 Marketing Tech and Apps   

ROGER: It’s all about focus and a calm environment: 

Forest – Stay Focused, be present: https://forestapp.cc/ 

Noisli – Improve focus and boost productivity: https://www.noisli.com/ 

PASCAL: It’s all about creating brighter better content 

Pika Mockups https://pika.style/templates Quickly create beautiful mockup images from your app screenshots, website images, tweets and more 

Hark Audio Lists https://harkaudio.com/ Hark editors handpick amazing podcast moments and curate them into ‘Harklists’ - podcast mixtapes. 

00:48:15 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:56:04 Creator Shout Outs  

ROGER: Gavin Bell from Yatter. Tested ads created by his company versus ads created by ChatGPT: https://www.linkedin.com/posts/mrgavinbell_team-ai-advertising-activity-7018245351396503552-7ij4 

PASCAL: Have you taken the Next Steps Business Assessment designed by Chris Ducker yet?  https://assessment.chrisducker.com/ 

01:03:05 Film Marketing  

Mission: Impossible – Dead Reckoning Part 1 (2023) 

Director: Christopher McQuarrie 

Writers: Bruce Geller (based on the television series created by) Christopher McQuarrie(screenplay) 

Starring: Tom Cruise, Rebecca Ferguson, Pom Klementieff, Vanessa Kirby, Hayley Atwell, Cary Elwes, Simon Pegg, Indira Varma, Charles Parnell, Shea Whigham, Ving Rhames, Mark Gatiss, Rob Delaney, Esai Morales. 

We look at the initial marketing campaign for the 7th Mission: Impossible film. It includes a trailer plus a 10-minute video featuring one of the most dangerous stunts in movie history. Such a great tease for what will undoubtedly be a spectacular action adventure. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one where we reviewed the best bits of 2022 - TG Christmas Special 2022

Originally broadcast live on LinkedIn on 23rd December 2022.

Welcome to the replay of the Two Geeks and a Marketing Podcast Christmas Special 2022.

Roger and Pascal talk about their Top 3 items from each section of the show and then decide which is Number One.

00:00:00 Introduction to Christmas Special

00:00:29 Title Sequence

00:04:05 In the News

00:12:56 Content Spotlights

00:23:47 Marketing Tech and Apps

00:34:32 This Week in History

00:40:52 Creator Shout Outs

00:44:12 Film Marketing

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Please subscribe and leave comments and suggestions in the usual places.

Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/

The one about nailing virtual events, the hype about ChatGPT and Indiana Jones and the Dial of Destiny - TG91 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:24 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:14:15 Content Spotlights  

ROGER: Show Your Work – Book by Austin Kleon: https://austinkleon.com/show-your-work/ 

PASCAL: Are Virtual Events Hurting Your Brand? By Shama Hyder, Founder and CEO of Zen Media for Inc.com: https://www.inc.com/shama-hyder/virtual-events-hurting-brand-what-should-know.html 

00:29:48 Marketing Tech and Apps   

ROGER & PASCAL both chose ChatGPT this week!  

https://openai.com/blog/chatgpt/ 

https://chat.openai.com/chat 

00:40:37 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:48:48 Creator Shout Outs  

ROGER: Tom Fishburne, The Marketoonist: https://www.marketingweek.com/marketoonist-on-marketing-babble/ 

PASCAL: Moira Barnes, sales strategist and coach is hosting 12 Sales Tips in 12 Days - How to Sell in a Recession each weekday until Christmas to help you all sell smarter in 2023: https://www.linkedin.com/in/moirabarnes/ 

00:53:09 Film Marketing  

INDIANA JONES AND THE DIAL OF DESTINY (2023) 

Director: James Mangold 

Writers: James Mangold, who co-wrote the script with Jez Butterworth and John-Henry Butterworth. 

Starring: Harrison Ford (of course!) John Rhys-Davies reprises his role as Sallah, and new cast members include Phoebe Waller-Bridge (Helena, Indy’s God Daughter) Antonio Banderas, Shaunette Renée Wilson, Thomas Kretschmann, Toby Jones, Boyd Holbrook, Olivier Richters, Ethann Isidore and Mads Mikkelsen. 

We look at the start of the marketing campaign for the 5th Indiana Jones film to be released in June 2023. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about The Moth Storytelling Book, Zero Click Search, local online presence and “Knives Out” - TG90 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:04:44 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:17:50 Content Spotlights  

ROGER: How to Tell a Story - The definitive guide to telling an unforgettable story in any setting, drawing on twenty-five years of experience from the storytelling experts at The Moth. https://themoth.org/howtotellastoryuk 

PASCAL: Zero Click Search: How Should Businesses Respond To It? By Marcus Tober, SVP Enterprise Solutions, Semrush for techradar.com  

https://www.techradar.com/opinion/zero-click-search-how-should-businesses-respond-to-it 

00:36:14 Marketing Tech and Apps   

ROGER: It’s all about making documents more interactive. 

Do more with your documents: Use Turtl software to create beautiful digital documents, proven to increase reader engagement. https://turtl.co/ 

ThingLink is an award-winning technology solution for creating engaging, accessible & interactive media https://www.linkedin.com/company/thinglink/ 

PASCAL: It’s all about your local online presence 

Google Business Profile – Ask For A Review https://support.google.com/business/answer/3474122?hl=en 

Local Citation List by Bright Local https://www.brightlocal.com/resources/top-citation-sites/location/uk/ 

Location Citation Checker by SEMRush https://www.semrush.com/local-seo/local-citation-tool/ 

00:45:10 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:52:22 Creator Shout Outs  

ROGER: Louise Brogan, LinkedIn Expert. Invited to Buckingham Palace to meet King Charles and to celebrate business-people in Northern Ireland: https://louisebrogan.com/ 

PASCAL: Bob Gentle, founder of Amplify.me agency and author of The Personal Brand Business Roadmap v.2.0 (47-page illustrated guide) 

https://amplifyme.agency/personal-brand-business-success-blueprint/ 

00:56:11 Film Marketing  

Knives Out (2019) 

A detective investigates the death of the patriarch of an eccentric, combative family. 

Director: Rian Johnson 

Writer: Rian Johnson 

Stars: Daniel Craig, Chris Evans, Ana de Armas, Christopher Plumber, Jamie-Lee Curtis, Toni Collette, Don Johnson. 

We take a close look at the bright and colourful marketing and social media campaign for this genuinely different whodunnit with plenty of twists and turns and a surprising dénouement. There are some great lessons here about planning from the social media campaign and how it evolves over time. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

In this special episode, originally broadcast live on Twitter Spaces, Roger and Pascal recap Episode 89 with some additional insights and thoughts.

You can listen to the full Episode 89 here: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279

Or link to the individual sections of the show here:

In the News: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=136

Content Spotlight: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=709

Marketing Tech and Apps: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=1827

This Week in History:  https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=2526

Creator Shout Outs: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=2891

Film Marketing:  https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=3250

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the death of social media, Twitter alternatives, vertical video apps and “Halloween Ends” - TG89 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:16 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:49 Content Spotlights  

ROGER: Social Media Is Dead by Edward Ongweso Jr in Vice.com:  

https://www.vice.com/en/article/pkgv79/social-media-is-dead 

PASCAL: This Stops 95% of YouTube Channels Growing (5 things you need to do to grow a YouTube channel) by Ed Lawrence host of the Film Booth YouTube Channel: https://www.youtube.com/watch?v=ZH_PggoBQg8 

00:30:27 Marketing Tech and Apps   

ROGER: It’s all about Twitter alternatives: 

Vero: https://vero.co/ 

Mastadon: https://joinmastodon.org/ 

PASCAL: It’s all about vertical videos 

Video Leap by Lighttricks https://www.videoleapapp.com/ easily edit your videos on-the-go 

Veed.io https://www.veed.io/tools/video-editor online suite of editing tools and handy features 

00:42:05 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:48:11 Creator Shout Outs  

ROGER: Roland Millward – Travel Blog (And Podcast and YouTube): https://www.rolandmillward.com/ 

PASCAL: Osman Husain, Head of Content Marketing at Content Harmony and author of ‘Content Brief Templates: 19 Free Downloads and Examples’ https://www.contentharmony.com/blog/content-brief-template-examples/ 

00:54:09 Film Marketing  

HALLOWEEN ENDS (2022) 

Director: David Gordon Green 

Writers: from a screenplay by Paul Brad Logan (Manglehorn), Chris Bernier (The Driver series), Danny McBride and David Gordon Green, 

Music by: Cody Carpenter, John Carpenter, Daniel A. Davies 

Starring: Jamie Lee Curtis (Laurie), Andi Matichak (Allyson), Will Patton as Officer Frank Hawkins, Kyle Richards as Lindsey Wallace and James Jude Courtney as The Shape. 

Strapline: This is Laurie Strode’s last stand. 

We look at the character driven marketing campaign for the last Halloween Movie and how it taps into nostalgia for the franchise. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about mobile film making, local search developments, the Insta360 Webcam and the film “Red Sparrow” - TG88 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:18 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:49 Content Spotlights  

ROGER: iPhone 14: Everything You Need to Know About Making Videos – Tyler Stalman: https://youtu.be/p3YPgituooE 

PASCAL: 9 Local Search Developments You Need to Know About from Q3 2022 by Miriam Ellis for Moz.com: https://moz.com/blog/q3-2022-local-search-developments? 

00:28:28 Marketing Tech and Apps   

ROGER: Insta360 AI-Powered Webcam – finally a modern webcam with the features of many action and gimbal cameras. 4K and hand-gestures and white board markers. There’s SO much to talk about: https://www.insta360.com/product/insta360-link 

PASCAL: It’s all about stimulating your imagination. 

Also Asked https://alsoasked.com/ find the question people also asked online beyond the obvious ones. 

Snipd https://www.snipd.com/ find, save and share highlights from your favourite podcasts. 

00:42:20 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:48:12 Creator Shout Outs  

ROGER: Calvin Dyson – YouTube Channel dedicated to reviewing and analysing the Bond movies: https://www.youtube.com/user/calvindyson 

PASCAL: Jon Clark Managing Partner and chief SEO at Moving Traffic Media, author of the ‘110 Top SEO Tools That 100% Free’ for Search Engine Journal:  

https://www.searchenginejournal.com/top-free-seo-tools/302553/ 

00:53:08 Film Marketing  

Red Sparrow (2018) 

Director: Francis Lawrence 

Writers: Justin Haythe(screenplay), Jason Matthews (book) 

Stars: Jennifer Lawrence, Joel Edgerton, Matthias Schoenaerts, Jeremy Irons. 

Ballerina Dominika Egorova is recruited to 'Sparrow School,' a Russian intelligence service where she is forced to use her body as a weapon. Her first mission, targeting a C.I.A. agent, threatens to unravel the security of both nations. 

We look at the marketing campaign that treads carefully around the subjects of exploitation and international relations and gives this cinematically breathtaking film a simple yet effective launch. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about simplicity as strategy, digital experiences, QR code generators and the film “The Mummy” - TG87 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:35 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:11 Content Spotlights  

ROGER: Here's Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It) by Dave Garrett – Entrepreneur Magazine: https://www.entrepreneur.com/leadership/heres-why-you-should-embrace-simplicity-as-a-strategy-and/434377 

PASCAL: 5 New Digital Experiences You Can’t Live Without by Jade Shojaee for ON24 

https://www.on24.com/blog/5-new-digital-experience-features-you-cant-live-without/ 

00:27:51 Marketing Tech and Apps   

ROGER: It’s all about writing: 

Typeshare – Online templates and tips: https://typeshare.co/ 

Hypefury: Writing personal assistance to grow Twitter Audience: https://hypefury.com/home-2 

PASCAL: It’s all about QR codes for your next event and campaign 

Adobe Express https://express.adobe.com/tools/qr-code-generator 

QR Code Generator by Bitly https://www.qr-code-generator.com/ 

00:38:17 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:44:06 Creator Shout Outs  

ROGER: Mark Masters, We are The Media, for 9 years of sensational newsletters: https://www.linkedin.com/in/markiemasters/ 

PASCAL: Mike Blumenthal, David Mihm and Greg Sterling the co-hosts of The Near Memo Podcast series https://www.nearmedia.co/memo/  

https://www.nearmedia.co/about/ 

00:49:42 Film Marketing  

The Mummy (1999) 

Director: Stephen Sommers 

Writers: Stephen Sommers, Lloyd Fonvielle, Kevin Jarre – adapted from 1932 screenplay by John L. Balderston 

Music by: Jerry Goldsmith 

Starring: Brendan Fraser (Rick O'Connell), Rachel Weisz (Evelyn Carnahan), John Hannah (Jonathan Carnhan), Arnold Vosloo (Imhotep), Patricia Velasquez (Anuk-Su-Namun) Kevin J. O’Connor (Beni Gabor), Oded Fehr (Ardeth Bay) 

Strapline: The sands will rise. The heavens will part. The power will be unleashed. 

We look at a fun action movie that mixes Egyptian legend with comedy, horror and Indiana Jones style adventure. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/