Two Geeks and A Marketing Podcast

The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:43 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:17:43 Content Spotlights  

ROGER: Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online by Pesala Bandara: https://petapixel.com/2023/07/13/terrifying-ad-warns-parents-against-sharing-photos-of-their-kids-online/ 

PASCAL: Marketing in 2023: H1 by the numbers – by Sara Karlovitch Associate Editor and Jasmine Ye Han News Graphics Developer: https://www.marketingdive.com/news/marketing-data-2023/653372/ 

00:32:00 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:39:48 Marketing Tech and Apps   

ROGER: It’s all about AI and social media 

Threads Ap: https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002 

Midjourney AI pictures: https://midjourney-app.com/ 

PASCAL: It’s all about approaching AI tools the right way 

Flow GPT https://flowgpt.com/  a library of AI prompts, to be used wisely and sparingly to create your own library of instructions for your digital assistants 

LogicBalls https://logicballs.com/ discover a variety of free AI-powered apps and tools that can unlock your creative potential 

00:52:48 Film Marketing  

Casino Royale (2006) 

Director: Martin Campbell 

Writers: Neal Purvis, Robert Wade, Paul Haggis 

Stars: Daniel Craig, Eva Green, Judi Dench, Mads Mikkelsen 

Synopsis: After earning 00 status and a licence to kill, secret agent James Bond sets out on his first mission as 007. Bond must defeat a private banker funding terrorists in a high-stakes game of poker at Casino Royale, Montenegro. 

We look at the marketing of this reboot of the James Bond franchise. Massive changes in style and cinematography, and a much more rugged and physical approach to storytelling. There are product placement campaigns going on from film sponsors but is the campaign strong enough to support the reboot? 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:03 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:14:12 Content Spotlights  

ROGER: The 25 Greatest Long Takes in Movies of All Time by Andres Gonzalez: https://movieweb.com/greatest-long-takes-in-movies-of-all-time/ 

PASCAL: What is Web3 and how could it change the internet? by Adrian Ma 

Assistant Professor, Journalism, Toronto Metropolitan University for World Economic Forum: https://www.weforum.org/agenda/2023/03/what-is-web3-and-how-could-it-change-the-internet/ 

00:29:56 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:38:27 Marketing Tech and Apps   

ROGER: It’s all about true innovation in action cameras 

Insta360 X3 – Full 360 filming: https://store.insta360.com/product/x3 

Insta360 Go – Action Camera with an amazing twist: https://store.insta360.com/product/go-3 

PASCAL: It’s all about getting your business on the map 

Apple Business Connect https://businessconnect.apple.com/ take control of how future customers see you across Apple Maps, Messages, Wallet and other apps. 

Bing Places https://www.bingplaces.com/ get found when customers search from their computer, tablet or mobile phone 

And don’t forget Facebook Places https://www.facebook.com/places/ 

00:49:44 Film Marketing  

NO WAY OUT (1987) 

Directors: Roger Donaldson  

Writers: Kenneth Fearing (novel), Robert Garland (screenplay)  

Music by: Maurice Jarre  

Starring: Kevin Costner (Tom Farrell), Gene Hackman (David Brice), Sean Young (Susan Atwell), Will Patton (Scott Pritchard), alongside an extensive cast  

Strapline(s): Is it a crime of passion, or an act of treason? 

We look at the marketing for this edge of the seat political thriller, including a look at the Lobby Cards and the Photography. And we ask how different things could have turned out had they marketed this as an erotic thriller. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

Film Marketing Special with Kate Edwards Talent Manager - TG100

To celebrate episode 100 and 3 years of podcasting, Roger Edwards and Pascal Fintoni are joined by Kate Edwards the owner of Grand View Management from her office in Venice, Los Angeles, California.

This is a fascinating and often poignant conversation about the relationship between managers and their clients, the incredible power of storytelling, the work of actors and actresses and their enduring legacy.

00:00:00 Introduction - Here are your hosts, Roger and Pascal

00:02:33 Let's go to Los Angeles and meet our special guest Kate Edwards

00:03:32 A week in the life of Kate Edwards

00:06:20 The difference between a manager and an agent?

00:17:46 What made you decide to become a talent manager?

A fascinating look back at Kate Edwards' journey and how her interest in acting led to a chance encounter with John Travolta's manager who introduced Kate to film production. And the rest, as they say, is history!

00:25:50 How do you decide on who you will look after as a manager?

Another insight into the world of talent management, from being approached directly to spotting opportunities and taking the initiative.

00:30:25 Being on the set of Dirty Dancing and other stories

00:32:53 How Kate Edwards got involved with the Patrick Swayze and John Travolta documentaries

00:36:35 Memories from the movie 'Ghost' starring Patrick Swayze, Demi Moore, Whoopi Goldberg

00:42:00 Let's talk about film marketing: premieres, photo shoots, press tours, screenings, and more

00:45:47 Spotlight on: Will Patton and sustaining a career over several decades

00:48:26 Film projects to watch out for

00:50:38 The Film Marketing Fun Quiz!

If you could have a Zoom call with a film director (past or present) who would it be?

If you could remake a classic, which film would it be?

What is your go-to movie when you need cheering up?

What is the first movie you saw on the big screen? And the last?

Which band or artist would you invite to play for you and your friends at your birthday party?

00:55:56 Final words and farewell

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Please subscribe and leave comments and suggestions in the usual places.

Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/

AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99b

In this bonus episode Roger and Pascal talk about the following AI news topics:

BT to cut 55,000 jobs with up to a fifth replaced by AI: https://www.bbc.com/news/business-65631168

In early May 2023, the future Google AI-powered search experience was demonstrated during the annual Google I/O conference in Mountain View, California: https://www.youtube.com/watch?v=dVsiusLQy5Q

Arnold Schwarzenegger is now taking his fitness crusade to the next level and using artificial intelligence for his new podcast Arnold’s Pump Club-800: https://www.essentiallysports.com/us-sports-news-bodybuilding-news-know-how-to-handle-it-if-it-turns-on-us-despite-using-ai-millionaire-arnold-schwarzenegger-has-full-command-over-his-new-machine/

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Every week we'll bring you the following segments.

• In the News.
• Content Spotlight
• Marketing Tech and Apps
• This Week in History
• Creator Shout Outs
• Film Marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/

The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:07 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:12:50 Content Spotlights  

ROGER: Retracking of the Nemesis Rollercoaster at Alton Towers: 

https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw 

PASCAL: AI Generated Content Is The New Floor by Rand Fishkin founder of Sparktoro: https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/ 

00:27:08 Marketing Tech and Apps   

ROGER: It’s all about BlueSky and Windows: 

BlueSky: https://www.techradar.com/features/bluesky-is-like-twitter-without-elon-musk-and-thats-good-enough-for-me 

How to Bypass Windows 11 Requirements: https://www.lifewire.com/bypass-windows-11-requirements-7481105 

PASCAL: It’s all about inspiration for your website 

Refresh your website layout with Relume Templates Library https://library.relume.io/ with access to the world’s largest library of Webflow components. 

Get some new design ideas for your webpages from about us to pricing, FAQs, sign-up, etc. with Treasite https://www.treasite.com/ 

00:38:36 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:44:58 Creator Shout Outs  

ROGER: Maria Franzoni – Speaking Business Academy: https://www.linkedin.com/in/maria-franzoni/ 

PASCAL: Aileen Smith and Karen Campbell, co-hosts of the ‘She Runs Eats Performs Podcast’ series https://www.linkedin.com/company/she-runs-eats-performs-podcast/posts/ 

00:51:52 Film Marketing  

TREMORS (1990) 

Directors: Ron Underwood 

Writers: S.S. Wilson, Brent Maddock (also producers) 

Producer(s): Ellen Collett, Ginny Nugent, Gale Anne Hurd 

Music by: Ernest Troost and Robert Folk 

Creature Effects: Alec Gillis, Tom Woodruff Jr. 

Starring: Kevin Bacon (Valentine), Fred Ward (Earl), Finn Carter (Rhonda), Michael Gross (Burt), Reba McEntire (Heather), Victor Wong (Walter), Ariana Richards (Mindy) and many more... 

Strapline(s): They say there’s nothing new under the sun. But under the ground... 

This 1990 Horror B-Movie Style film features an excellent cast, amazing scenery, tension, horror and fun but it never descends into parody. We look at the marketing for the film as it approaches the April 2023 celebration of 33 years since its release. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:20 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:58 Content Spotlights  

ROGER: Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, In.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html 

PASCAL: 10 Highlights from Canva Create 2023 - A Brand New Era: 

https://www.canva.com/newsroom/news/what-happened-at-canva-create-2023/ 

00:32:29 Marketing Tech and Apps   

ROGER: It’s a random selection: 

Manage multiple Social Media accounts with NapoleonCat: https://napoleoncat.com/blog/new-improved-social-media-inbox-for-facebook-twitter-instagram-messenger/ 

Find and share B Roll video on Envato Market: https://videohive.net/ 

PASCAL: It’s all about better content ideas 

Content Ideas: https://contentideas.io/ by Content Studio, curate trending content to get ideas for your next campaigns 

Namelix: https://namelix.com/ business name generator by brandmark.io, generate a short, brandable business name using artificial intelligence 

00:42:34 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:49:40 Creator Shout Outs  

ROGER: Premiere Gal YouTube Channel for entertaining tutorials on how to use Adobe Premiere Pro: https://www.youtube.com/@PremiereGal 

PASCAL: John Crossley and colleagues from London-based Harvard Content Marketing and PR agency – Creators of the '2023 Content Trends Playbook’: https://www.harvard.co.uk/what-trends-are-shaping-content-marketing-in-2023/ 

00:54:01 Film Marketing  

Operation Fortune: Ruse de Guerre (2023) 

Director: Guy Ritchie 

Writers: Guy Ritchie, Ivan Atkinson, Marn Davies 

Stars: Jason Statham (Orson Fortune), Aubrey Plaza (Sarah Fidel), Cary Elwes (Nathan Jasmine), Hugh Grant (Gregg Simmonds), Josh Hartnett (Danny Francesco), Bugzy Malone (J.J Davies), Eddie Marsan (Knighton) 

An excellent ensemble movie from Guy Ritchie. We look at the troubled production and release caused by the Covid pandemic, concerns over the nationality of the movie’s villains and the financial troubles of the distributor. The marketing campaign was under-whelming and failed to showcase how good the movie really is - but was this the right decision for the new distributor given all the delays?  

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

AI Hype and a Dungeons and Dragons Update - Bonus Episode 97B 

In this bonus episode, originally recorded live on LinkedIn, Roger and Pascal talk about the outrageous amount of hype building around AI in the marketing community. And now both Roger and Pascal have seen Dungeons and Dragons, they update their review of the film and its marketing based on their experience at the cinema. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about public speaking basics, the future of AI and Dungeons and Dragons: Honour among Thieves - TG97 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:30 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:18:14 Content Spotlights  

ROGER: Remember these 7 Public Speaking Basics When Presenting Overseas by Joseph Liu: https://www.forbes.com/sites/josephliu/2023/03/20/remember-7-presentation-fundamentals-when-presenting-overseas/ 

PASCAL: Bill Gates just published a 7-page letter about AI and his predictions for its future by Grace Mayer for Business Insider: https://www.businessinsider.com/bill-gates-ai-letter-chatbots-future-predictions-2023-3?r=US&IR=T 

00:35:01 Marketing Tech and Apps   

ROGER: It’s all about research/surveys. 

Survey Monkey: https://www.surveymonkey.co.uk/ 

VideoAsk: https://www.videoask.com 

PASCAL: It’s all about using social media reports 

Fame Wall https://famewall.io/ developed by Foutham Jay, collect & display testimonials on your social platforms from real people in multiple ways to win customers 

Sparrow Charts https://www.sparrowcharts.com/ automated social media dashboards and reports to track impressions, reach and impact 

00:46:39 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:54:05 Creator Shout Outs  

ROGER: Elise Quevedo for making me think about getting older and staying relevant: https://www.linkedin.com/posts/elisequevedo_too-old-for-tech-think-again-hitachi-talks-activity-7043873905391902720-ha3m/ 

PASCAL: Mark Orr and Dan Wilkinson, video producers and co-hosts of the new live video series LiveStream Rebels: https://www.linkedin.com/video/event/urn:li:ugcPost:7044289180306141184/ 

01:01:39 Film Marketing  

DUNGEONS AND DRAGONS: HONOUR AMONG THIEVES (2023) 

Directors: Jonathan Goldstein and John Francis Daley 

Writers: Jonathan Goldstein, John Francis Daley, Michael Gilio from a story by Chris McKay and Gilio 

Music by: Lorne Balfe 

Starring: Chris Pine, Michelle Rodriguez, Regé-Jean Page, Justice Smith, Sophia Lillis and Hugh Grant 

We look at the marketing campaign for this long awaited fantasty epic. There are two audiences. The D&D gamers and the general public. Can the marketing campaign (and indeed the film) appeal to both audiences? 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the power of introverts, BeatEdit for video production, Captivate Podcast 2.0 and “The Menu” - TG96 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:46 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:14:13 Content Spotlights  

ROGER: Don’t listen to the industry sages, they’re not your ad’s target by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-dont-listen-industry-sages-not-target/ 

PASCAL: The Power of Introverts in Marketing by Raja Saggi for Think with Google 

https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/power-of-introverts-marketing-industry/ 

00:31:08 Marketing Tech and Apps   

ROGER: It’s all about enhancing your video editing 

BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/ 

TOKO MotionBro Graphics Pack – probably the only graphics pack you’ll ever need: https://motionbro.net/motioncan/graphics-pack/ 

PASCAL: It’s all about audio production and publication 

Captivate.fm the podcast hosting platform has just released brand new features under the label Podcasting 2.0 https://www.captivate.fm/signup?ref=rogeredwards 

Audio Mass – the easiest and simplest audio editing platform, and it’s free! https://audiomass.co/  

00:43:22 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:53:18 Creator Shout Outs  

ROGER: May King Tsang and her FOMO Podcast: https://fomocreator.social/fomo-podcast 

PASCAL: Simon Raybould, founder of Presentation Genius, and producer of the short, sharp LinkedIn video series called #TalkTactics https://presentationgenius.info/talktactics and pay what you like. 

00:56:54 Film Marketing  

The Menu (2022) 

Director: Mark Mylod 

Writers: Seth Reiss, Will Tracy 

Stars: Ralph Fiennes, Anya Taylor-Joy, Nicholas Hoult 

Twelve guests are invited to a remote island to dine at an exclusive restaurant where the chef has prepared a sumptuous meal, with some shocking surprises. 

We look at the marketing campaign for this gripping and unique thriller. Did it deserve more promotion? Did the trailers give too much away or not enough? Could there have been more links with other food brands? 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:08 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:18 Content Spotlights  

ROGER: Why you can't buy Dasani water in Britain by Tom Scott, YouTube. One of the greatest marketing disasters of all time: https://youtu.be/wD79NZroV88  

PASCAL: The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4 

00:28:50 Marketing Tech and Apps   

ROGER: It’s all about FREE video editors: 

Kdenlive: https://www.kdenlive.org/ 

DaVinci Resolve (Desktop): https://www.blackmagicdesign.com/products/davinciresolve/ 

PASCAL: It’s all about creating visual stories: 

Pitch Deck Hunt https://www.pitchdeckhunt.com/new-pitch-decks a collection of 1000+ pitch decks from industry-leading startups all around the world. 

Pitch.com https://pitch.com/ a dedicated workspace to create pitch decks, project plans, conference keynotes and more 

00:37:32 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:43:45 Creator Shout Outs  

ROGER: Nerdwriter (YouTube Channel) – Passengers, Rearranged: https://youtu.be/Gksxu-yeWcU 

PASCAL: Stephen McCormick, IT business analyst, digital content creator, MSP Community Manager for Tubblog.co.uk and author of the ‘How To Address Quiet Quitting’ article: 

https://www.tubblog.co.uk/blog/how-to-address-quiet-quitting/ 

00:49:30 Film Marketing  

WATERWORLD (1995) 

Director: Kevin Reynolds 

Writers: Peter Rader and David Twohy 

Music by: James Newton-Howard 

Starring: Kevin Costner (The Mariner), Dennis Hopper (Deacon), Jeanne Tripplehorn (Helen), Tina Majorino (Enola), Michael Jeter 

Straplines: Beyond the horizon lies the secret to a new beginning. 

We look at the production and marketing of this Kevin Costner epic which inherited the unfair reputation of being a flop even though that is not the case at all. Did the studio make a mistake by editing so much out of the theatrical release? 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   

Please subscribe and leave comments and suggestions in the usual places.   

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   

Pascal Fintoni: https://pascalfintoni.com/   

Roger Edwards: https://rogeredwards.co.uk/services/