Two Geeks and A Marketing Podcast

The one about the BBC Listening Project, House of Instagram Conference and the film “In Time” - TG86 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:04:16 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:14:56 Content Spotlights  

ROGER: For a true view of the consumer, get them to talk like themselves by Helen Edwards in Marketing Week https://www.marketingweek.com/for-a-true-view-of-the-consumer-get-them-to-talk-like-themselves/ AND the BBC Listening Project: https://www.bbc.co.uk/programmes/b01cqx3b 

PASCAL: House of Instagram 2022 Virtual Conference with Adam Mosseri, Ian Edwards, Grace Kao, Gord Ray, Thomas Finetto and many more: https://houseofinstagram2022.splashthat.com/ 

00:30:38 Marketing Tech and Apps   

ROGER: It’s all about LinkedIn... 

The LinkedIn Picture Link: And don’t forget Alt Text as well: https://www.searchenginejournal.com/linkedin-lets-you-add-clickable-links-to-photo-posts/460660/ 

LinkedIn Audio Rooms (Like Clubhouse and Twitter Spaces) - but it’s well hidden away: https://www.linkedin.com/pulse/linkedin-audio-events-user-guide-sandra-long/ 

PASCAL: It’s all about getting started with Instagram Reels 

Instagram Reels official webpage for more tips and advice  https://business.instagram.com/instagram-reels 

Download Instagram Reels (and Stories) on your computer for repurposing https://instavideosave.net/ 

00:40:05 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:46:53 Creator Shout Outs  

ROGER: The Lost Location of The Talons of Weng-Chiang (has been found!) - YouTube Video by Dalek6389: https://youtu.be/YnPQCrJ6s5k 

PASCAL: Ana Rodriguez Content Manager at Podcast & Radio, worked with Yana Mardiyan to create the article ‘8 digital marketing podcasts to know all you need in 2022’ 

https://www.podcastandradio.co.uk/best-digital-marketing-podcasts/ and check out our authors’ page https://www.podcastandradio.co.uk/podcast/two-geeks-and-a-marketing-podcast/ 

00:55:16 Film Marketing  

In Time (2011) 

Director: Andrew Niccol 

Writer: Andrew Niccol 

Stars: Justin Timberlake, Amanda Seyfried, Cillian Murphy 

Tagline(s): Time is Power. Live forever or die trying. His crime wasn't stealing time. He was giving it away. Tomorrow is a luxury you can't afford. 

We take an in-depth look at the trailers and for this time twisting film and why we think the original trailer may have let the box office down. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Badjectives, the Artemis moon rocket, and more on The Rings of Power - TG85 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:05 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:35 Content Spotlights  

ROGER: Improve Communication by Avoiding “Badjectives” - Be specific and concise with your language to avoid miscommunication – by Joel Schwartzberg, Inc Magazine. https://www.inc.com/joel-schwartzberg/improve-communication-by-avoiding-badjectives.html 

PASCAL:  Artemis: Why We Are Going To The Moon by Brian Dunbar, Internet Services Manager in the NASA Office of Communications and colleagues https://www.nasa.gov/specials/artemis/ 

00:25:46 Marketing Tech and Apps   

ROGER: DJI Mic – maybe the best remote mic for creators? Rode at risk? https://store.dji.com/uk/product/dji-mic?vid=109401 

PowerPoint Cameo Update: https://www.microsoft.com/en-gb/microsoft-365/p/powerpoint/CFQ7TTC0HLG1?activetab=pivot:overviewtab 

PASCAL: It’s all about getting rewards whilst browsing the Internet 

Gener8 founded by Sam Jones winner of the BBC Dragon’s Den show: choose to keep your data private or to be rewarded from it: 

https://refer.gener8ads.com/r/SvGdwK 

Brave Browser https://brave.com/brave-rewards/ the platform rips out all the creepy ads and trackers from every web page you visit. Then it gives you the choice to see Brave Private Ads 

00:35:42 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:39:54 Creator Shout Outs  

ROGER: Chris Fox, Strategic Coffee: How do you know when it is time to give up https://strategiccoffee.chriscfox.com/2021/09/httpsstrategiccoffee.chriscfox.com202109how-do-you-know-when-it-is-time-to-give-up.html 

PASCAL: Tracy Childers, host of the ‘Membership and Courses’ Podcast show https://membershipsandcourses.com/ since 1 July 2022 

00:46:04 Film Marketing  

Lord Of The Rings: Rings Of Power (2022) 

Producers: J. D. Payne and Patrick McKay for the streaming service Prime Video 

Directors: Waune Yip, J.A Bayona, Charlotte Brändström 

Music by: Felix Erskine (trailer) Howard Shore and Bear McCreary for TV series (YES!!) or just a rumour? 

Starring: so many! 

Strapline: A grand journey is defined by its travelers.  

We reviewed the marketing campaign up to the teaser trailer reveal on 16 February 2022. 

Time to look at what has happened since – we are recording the day of the global online premiere of the first two episodes of Rings Of Power 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Monroe’s Motivated Sequence, skills for social media managers, Adobe Express and the film “Prey” - TG84 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:27 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:13 Content Spotlights  

ROGER: Monroe’s Motivated Sequence (Attention, Need, Satisfaction, Visualisation, CTA): https://youtu.be/c-zjM835hSs 

PASCAL:  A Look at the Most In-Demand Skills for Social Media Managers (according to PostBeyond) by Andrew Huntchinson from Social Media Today: https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/ 

00:28:34 Marketing Tech and Apps   

ROGER: It’s all a new competitor for Canva and a dilemma – Adobe Express: https://express.adobe.com/ 

PASCAL: It’s all about a new approach to audio content creation: 

Rumble Studio https://appsumo.com/products/rumble-studio Share invitation links by email, social media, or a landing page and let participants submit audio responses on their own schedule! 

WhatsApp Desktop Version https://web.whatsapp.com/ add your own live call-in to your audio recordings with guests who can use their mobile app version to talk to you. 

00:40:56 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:46:29 Creator Shout Outs  

ROGER: Business Insider YouTube Playlist – “Sneaky Ways” they get you to spend more money, playlist: https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy 

PASCAL: Sam Torres, Chief Digital Officer at Gray Dot Company in Atlanta, Georgia author of the article Transitioning to GA4: Is this the Right Analytics Move for Your Team? For Moz.com https://moz.com/blog/transitioning-to-ga4 

00:51:29 Film Marketing  

Prey (2022) 

Director: Dan Trachtenberg 

Writer: Patrick Aison, Patrick Aison & Dan Trachtenberg, Jim Thomas & John Thomas 

Music: Sarah Schachner 

Stars: Amber Midthunder, Dakota Beavers, Dane DiLiegro 

Is this the best predator film since the 1987 original? Back to basics – effectively warrior against warrior, or hunter and against hunted. We loved the historical setting and the authentic Comanche cultural references. 

We look at the marketing campaign which might appear quite modest given the film was released straight to streaming. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about nailing Agency Briefs, misconceptions about movie marketing, and how a seagull stole the show in “The Shallows” - TG83 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:18 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:14 Content Spotlights  

ROGER: Do you have a strategy worthy of a brief? These three questions will tell you by Mark Ritson, Marketing Week: https://www.marketingweek.com/ritson-strategy-brief-three-questions/ 

PASCAL: Biggest Misconception Filmmakers Have About Marketing Their Movies by J. Horton for Film Courage: https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/ 

00:30:58 Marketing Tech and Apps   

ROGER: It’s all about feedback. 

Getting customer feedback - Mopinion: https://mopinion.com/ 

Ad creation, tracking and feedback: Plai Marketing: https://apps.apple.com/us/app/plai-marketing/id1458128279 

PASCAL: It’s all about alternatives to G4A 

Clarity by Microsoft https://clarity.microsoft.com/ easy-to-use tool that captures how real people actually use your site. 

Amplitude https://amplitude.com/ know and predict which combination of features and customer actions in the product page translate to sales 

00:37:24 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:43:06 Creator Shout Outs  

ROGER: Victoria Taylor – Founder Member of the World Experience Organization: https://www.linkedin.com/company/wxo/ 

PASCAL: Launchpad Associates Blog with Beverly Sherratt and Jo Cameron https://www.launchpadassociates.co.uk/news-views/ 

00:46:41 Film Marketing  

The Shallows (2016) 

Director: Jaume Collet-Serra (known for directing the horror films House of Wax (2005), Orphan (2009) Unknown (2011) ) 

Writer: Anthony Jaswinski 

Music: Marco Beltrami 

Stars: Blake Lively and Stephen “Sully” Seagull  

Taglines: What was once in the deep is now in the shallows. 

Not a Jaws rip off brought up to date with a CGI shark replacing the beloved rubber version from 1975. This is a completely different kind of shark movie. Exciting, tense and edge of seat scary with some incredible cinematography and landscapes. 

We examine the marketing campaign from the tense trailers, gorgeous colourful posters and clever TV spots. We also look at the tongue in cheek social media campaign which also introduced us to one of the stars of the film. Stephen “Sully” Seagull. Unlike the shark, sully wasn’t CGI. He was real and put in a fine performance. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the 4-word rule to measure success, PowerPoint Cameo, Zoom Apps and the film “Sea of Love” - TG82 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:50 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:12:00 Content Spotlights  

ROGER: Best practices for making awesome PowerPoint slides by Sandy Writtenhouse in Digital Trends: https://www.digitaltrends.com/computing/powerpoint-best-practices/ 

PASCAL: Google’s CEO Sundar Pichai Uses This 4-Word Rule To Measure Success by Jason Aten, Tech Columnist at Inc.com: https://www.inc.com/jason-aten/googles-ceo-sundar-pichai-uses-this-4-word-rule-to-measure-success-its-best-ive-seen-yet.html 

00:27:58 Marketing Tech and Apps   

ROGER: It’s all about video presentations: 

Powerpoint Cameo: https://www.techradar.com/news/the-latest-microsoft-powerpoint-build-is-bound-to-be-a-hit-with-all-you-perfectionists 

MmHmm – new video tricks and effects for Zoom and Teams: https://www.mmhmm.app/home 

PASCAL: It’s all about a better Zoom experience 

Zoom Welo: https://marketplace.zoom.us/apps/TlMD8LIgS6iEEDg-MDLaMQ transform the Zoom Breakout Rooms into a visual interface recreating collaborative physical spaces, including actual rooms. 

Coda App for Zoom: https://marketplace.zoom.us/apps/WKaSrQ6rS2ez0vgfhAUVHg keep your participants engaged with online voting, prioritising Q&A topics, sharing feelings about the meeting, and more—all in the familiar style of a document. 

00:37:52 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:45:05 Creator Shout Outs  

ROGER: Origin Story Podcast with Ian Dunt and Dorian Lynskey – particularly the conspiracy theory episode: https://podcasts.apple.com/gb/podcast/origin-story/id1624704966 

PASCAL: Ian Anderson Gray Live Streaming coach, consultant and speaker - celebrating three years of his video and audio podcast The Confident Live Show https://iag.me/podcast/ and launching his new Live Streaming Toolkit! 

00:50:37 Film Marketing  

Sea of Love (1989) 

Director: Harold Becker 

Writer: Richard Price 

Stars: Al Pacino, Ellen Barkin, John Goodman, Michael Rooker, Richard Jenkins, Samuel Jackson and New York City. 

Taglines: “In search of a killer, he finds someone who’s either the love of his life or the end of it.” 

A superb film-noir police procedural with brilliant comedy chemistry between Pacino and Goodman and erotic chemistry between Pacino and Barkin. The city of New York is almost a character as it serves as a backdrop to the lonely lives of the stars. Sea of Love paved the way for the Femme Fatale films of the 1990s such as Basic Instinct. 

We look at the brilliant posters and consider how the film benefited from the return of Pacino after a 4 -year absence. We also consider whether the name of the film should have been different. Would adopting the literal translation of the French title have worked better? 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Kate Bush, pressing pause on content, Twitter Create and the film, “Prometheus” - TG81 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:43 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:52 Content Spotlights  

ROGER: Kate Bush's Running Up That Hill is Official Charts Number 1 Single: Singer becomes 3 x Official Charts Record Breaker with Stranger Things success: https://www.officialcharts.com/chart-news/kate-bushs-running-up-that-hill-is-official-charts-number-1-single-singer-becomes-3-x-official-charts-record-breaker-with-stranger-things-success__36605 

PASCAL: Why You Should Press Pause on Your Content Strategy by Eric Rose for Content Marketing Institute: https://contentmarketinginstitute.com/articles/pause-content-marketing-strategy 

00:23:14 Marketing Tech and Apps   

ROGER: It’s all about productivity apps: 

Wrike – looks lovely and has lots of flexibility: https://www.wrike.com/ 

Habitica – set goals and turn tasks and exercise into habits: https://habitica.com/static/home 

PASCAL: It’s all about support from your main platforms: 

LinkedIn Mythbusting Series: https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members 

Twitter Create: https://create.twitter.com/en the go-to hub for all Twitter Products and resources the art and science of audience engagement and monetization. 

00:30:39 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:35:52 Creator Shout Outs  

ROGER: Clare Josa – The 4Ps of Imposter Syndrome: https://ditchingimpostersyndrome.com/what-is-imposter-syndrome/the-4-ps-of-imposter-syndrome/ 

PASCAL: Nicole Osborne, Marketing Coach and Digital Agency specialist released new videos looking at getting more results from LinkedIn https://www.youtube.com/watch?v=egLcnskXy4I 

00:39:58 Film Marketing  

PROMETHEUS (2012) 

Director: Ridley Scott 

Writer: Jon Spaihts and Damon Lindelof  

Music by: Marc Streitenfeld  

Starring: Noomi Rapace, Michael Fassbender, Guy Pearce, Idris Elba, Charlize Theron, and Logan Marshall-Green. 

Strapline: The search for our beginning could lead to our end. 

This is what sci-fi movies are meant to be! We're transported into a completely different world, and we praise the work of the costume designers, sets and vehicles, creature effects, sound effects engineers and that amazing soundtrack. We also look at the incredible marketing campaign which created an interactive universe well before “Metaverse” became a common buzzword. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about video editing 101, Top100 TV ads, Google Traffic widget and “The Empire Strikes Back” - TG80 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:59 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:59 Content Spotlights  

ROGER: Video editing for beginners: the ultimate guide by Kieron Moore in Creative Bloq: https://www.creativebloq.com/features/video-editing-for-beginners-guide 

PASCAL: World’s Best Ads of All Time: top 100 TV and video commercials revealed by John McCarthy for The Drum 

https://www.thedrum.com/news/2022/06/14/world-s-best-ads-all-time-top-100-tv-and-video-commercials-revealed 

00:24:14 Marketing Tech and Apps   

ROGER: It’s all about updates. 

Google Maps Widget adds traffic updates: https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget 

Photoshop will be free (kind of): https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app 

PASCAL: It’s all about audio production made easier and better: 

Wordpress Text To Speech https://wordpress.com/support/create-anchor-podcast/ automatically convert the text on any post into a podcast on Anchor, the world’s latest podcasting platform that is part of Spotify. 

Auphonic https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/ new noise reduction features and still free for 2 hours of processed audio per month! 

00:32:29 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:39:07 Creator Shout Outs  

ROGER: Derek Bradley, CEO of Panacea Adviser – and years and years of great content and the Bento newsletter: https://www.linkedin.com/in/derek-bradley-2a9b8214/ 

PASCAL: Rob Beadle, B2B Tech, Saas and Finance Copywriter and Brand Storyteller https://robbeadle.co.uk/category/copywriting-tips/ Helping You Start a Conversation with Your Future Customers 

00:43:17 Film Marketing  

THE EMPIRE STRIKES BACK (1980) 

Directed by: Irvin Kershner  

Writing Credits: Leigh Brackett and Lawrence Kasdan. Story by George Lucas  

Cast: Mark Hamill, Harrison Ford, Carrie Fisher, Billy Dee Williams  

Taglines: The Adventure Continues... The Star Wars saga continues... The battle continues... 

Before Empire, sequel films tended to be inferior re-treads of the original with the same plot and cast. Empire redefined the sequel and started the trend towards “universe” films. It’s also regarded as one, if not the best, sequels of all time. We have a look at the marketing for the film including the torrent of toys and merchandise and a very clever article in Starburst Magazine which revealed the plot, and no-one seemed to notice! 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the 3Cs Rule, the voice of the customer, celebrating social media success and the “The Fifth Element” - TG79 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:02 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:09 Content Spotlights  

ROGER:  Elon Musk Used the 3 C's Rule to Give Tesla Staff an Ultimatum. It's a Crucial Lesson in Leadership by Kelly Main in Inc Magazine: https://www.inc.com/kelly-main/elon-musk-leadership-3-cs-rule.html 

PASCAL: Voice of the Customer: What Is It and Why Does It Matter for CX? By Scott Clarke for cmswire.com: https://www.cmswire.com/customer-experience/voice-of-the-customer-what-is-it-and-why-does-it-matters-for-cx/ 

00:23:10 Marketing Tech and Apps   

ROGER: It’s all about Apple “innovation”: 

Apple is turning your iPhone into a webcam (finally): https://www.tomsguide.com/features/apple-is-turning-your-iphone-into-a-webcam-everything-you-need-to-know 

Apple Just Killed the Password—for Real This Time: https://www.wired.co.uk/article/apple-passkeys-password-ios16-ventura 

PASCAL: It’s all about celebrating your social media success: 

Releasd https://www.releasd.com/ showcases the full breadth of modern PR activities in a visual format that busy clients and executives love. 

Coverage Book https://coveragebook.com/ beautifully designed reports with credible PR metrics you can be proud of. 

00:31:32 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:37:45 Creator Shout Outs  

ROGER: Theo Priestly – no nonsense, common sense views on Web3, the Metaverse and NFTs: https://www.linkedin.com/in/theopriestley/ 

PASCAL: Scott Myers, screenwriter, speaker, trainer, author of ‘The Protagonist Journey’ book and the ‘Go Into The Story’ blog https://gointothestory.blcklst.com/ 

00:42:54 Film Marketing  

THE FIFTH ELEMENT (1997) 

Director: Luc Besson 

Writer: Luc Besson and Robert Mark Kamen 

Music by: Eric Serra 

Starring: Bruce Willis (Korben Dallas), Milla Jovovich (Leeloo), Gary Olman (Jean-Baptise Emanuel Zorg), Chris Tucker (Ruby Rohd), Ian Holm (Vito Cornelius) 

Straplines: It Must Be Found. There is no future without it. 

A fun, family science fiction film incorporating the feel of Blade Runner and Metropolis with the offbeat humour and visuals of the Hitchhiker’s Guide to the Galaxy. We look at the marketing campaign for this blockbuster which will celebrate its 25th anniversary this year. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about B2B brand building, mistakes new marketers make, EditEddy and“Last Night in Soho” - TG78 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:39 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:31 Content Spotlights  

ROGER: The 6 biggest mistakes made by newbie digital marketers by Tom Welbourne, The Drum: https://www.thedrum.com/opinion/2022/05/30/the-6-biggest-mistakes-made-newbie-digital-marketers 

PASCAL: Sitecore's Paige O’Neill on smarter brand building in B2B by Linkedin Marketing Solutions: https://www.campaignlive.co.uk/article/sitecores-paige-oneill-smarter-brand-building-b2b/1748845 

00:37:01 Marketing Tech and Apps   

ROGER: It’s all about video cameras: The Best Pocket and Action Cameras for Summer 2022 video by The Hybrid Shooter (GoPro Hero 10, DJI Pocket2, Insta360 One, DJI Action 2, Sony ZV-1, Sony RX100 VII, and iPhone 13 Pro:https://youtu.be/xFA6k5rtaqo  

PASCAL: It’s all about new releases 

Headliner just launched EditEddy: https://www.producthunt.com/posts/editeddy-by-headliner a fast, reliable transcript then edit your audio by editing the text. 

Google Chrome just refreshed the Chrome Marketplace: https://chrome.google.com/webstore/category/collection/get_started 

00:48:03 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:56:34 Creator Shout Outs  

ROGER: Stefan Thomas Full Keynote video “Ditch the Elevator Pitch”: https://youtu.be/3JKWId1cspI 

PASCAL: Drew Toynbee, Ross Harmston, Matt Rushton, Andy Henry the co-hosts of ‘Sequel Pitch’ podcast show - Four friends pitch sequel ideas to movies that don't currently have one! https://www.sequelpitch.co.uk/ 

01:02:29 Film Marketing  

Last Night In Soho (2021) 

Directed by: Edgar Wright (Shaun of the Dead, Baby Driver, The Sparks Brothers) 

Writing Credits: Edgar Wright, Krysty Wilson-Cairns 

Cast: Thomasin McKenzie, Anya Taylor-Joy, Diana Rigg (Last role), Matt Smith 

“A murder in the past. A mystery in the future!” 

The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel. And that’s perhaps the problem. The marketing didn’t tell customers what the film was about, and many stayed at home as a result. The film failed at the box office despite the rave reviews. We have a close look at why the marketing might be to blame. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Lurpak’s simple advertising, Loom video, storyboarding, and the film “Now You See Me” - TG77 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:35 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:16:40 Content Spotlights  

ROGER: How a Lurpak YouTube ad ranked among the most effective in March by Michaela Jefferson in Marketing Week: https://www.marketingweek.com/lurpak-youtube-ad-effective/ 

PASCAL: The Top 10 Ways Loom Uses Async Video at Work by Allie Hitchcock Lifecycle Marketing Manager at Loom 

https://www.loom.com/blog/the-top-10-ways-loom-uses-async-video-at-work 

00:28:45 Marketing Tech and Apps   

ROGER: It’s all about video photo editing. 

4K Downloader: Want to watch a YouTube video and then keep it? https://www.4kdownload.com/welcome-1 

Photoshop hidden “Quick Actions” Canva Style: https://www.adobe.com/uk/products/photoshop.html 

PASCAL: It’s all about planning your next video: 

Boords Shot List https://boords.com/shot-list-template a free shot list template that you can use with Google Sheets or Microsoft Excel by Luke Leighfield at Boords.com  

Milanote https://milanote.com/product/storyboarding create beautiful, shareable storyboards in minutes. 

00:39:51 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:46:23 Creator Shout Outs  

ROGER: Keeping financial services simple – Lynn Beattie – Mrs Mummypenny: https://www.mrsmummypenny.co.uk/ 

PASCAL: Christina Cook, owner and founder of Arty Bart Photo who just launched a new photography online course – check out her YouTube Channel https://www.youtube.com/channel/UCcALhMRe3rxoyFoqvNLpQpg 

00:50:22 Film Marketing  

NOW YOU SEE ME (2013) 

Director: Louis Leterrier  

Writer: Ed Solomon, Boaz Yakin, Edward Ricourt 

Music by: Bryan Tyler 

Starring:  Jesse Eisenberg, Mark Ruffalo, Woody Harrelson, Isla Fisher, Dave Franco, Mélanie Laurent, Michael Caine, and Morgan Freeman  

Strapline: The first rule of magic? Always be the smartest guy in the room. 

Exciting heist movie with a magical twist – the bank robbers are all masters of illusion. But was the film accompanied by a magical marketing campaign? We have a look at the marketing and see whether they managed to pull a rabbit out of the hat! 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/