Two Geeks and A Marketing Podcast

The one about Elon Musk buying Twitter, Web3 glossaries, marketing decluttering and the film “Passengers” - TG76 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:03 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:16:43 Content Spotlights  

ROGER: Glossary: All the Terms You Need to Gear Up for Web3 by Harry Guiness for Senior Executive Magazine: https://seniorexecutive.com/web3-glossary-all-the-terms-you-need-to-gear-up-for-web3/ 

PASCAL:  The Great Marketing Declutter: reclaiming your focus like a true thriver by The Drum with Nina Holdaway, managing director, at Accenture UKI and Dan Sherwood, marketing director at Santander https://www.youtube.com/watch?v=gY0UtZE8dtY 

00:32:29 Marketing Tech and Apps   

ROGER: It’s all about mobile phone film making 

Filmic Pro – Incredible control over video capture: https://www.filmicpro.com/ 

SabineTek Bluetooth Remote Microphone: https://www.sabinetek.com/collections/best-seller/products/smartmikeplus 

PASCAL: It’s all about podcast promotion 

Plink https://plinkhq.com/  Smart links that auto-open Podcast Apps - Send listeners to the right place. Any device, every time. 

Poddin https://www.poddin.io/ podcast transcript tool and is highly rated for accuracy, speed, affordable pricing, being easy to use. 

00:43:17 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:50:00 Creator Shout Outs  

ROGER: May King Tsang – FOMO Creator – 1st Keynote at the Kickstarter Conference in Dublin: https://fomocreator.social/ 

PASCAL: Amy Woods, Content Repurposing Expert and owner of Content 10x agency – launched a new podcast series: B2B Content Strategist: https://www.linkedin.com/posts/amywoods2_how-contentcal-break-through-the-organic-activity-6924633409671577601-VCo9/ 

00:54:53 Film Marketing  

Passengers (2016) 

Directed by: Morten Tyldum (The Imitation Game 2014)  

Writing Credits: Jon Spaihts 

Cast: Jennifer Lawrence (Aurora Lane), Chris Pratt (Jim Preston), Michael Sheen (Arthur), Laurence Fishburne (Gus Mancuso) 

Tagline: There is a reason they woke up. 

A gorgeous looking science fiction film with incredible design and two popular bankable stars. We look at the marketing and influencer campaign and ask whether the comments it was misleading are justified. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Twitter hashtags, customer journey mapping, old-school SEO tools and Top Gun: Maverick - TG75 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:36 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:06 Content Spotlights  

ROGER: Best Ways to Use Hashtags for Great Result on Twitter by Boss Magazine Editorial: https://thebossmagazine.com/best-ways-to-use-twitter-hashtags/ 

PASCAL: How to Win Potential Consumers with Customer Journey Mapping on Google by Christopher Hofman Laursen 

https://moz.com/blog/customer-journey-mapping-on-google 

00:32:12 Marketing Tech and Apps   

ROGER: It’s all about Travel again 

The last-minute hotel booking app has matured and changed its model: https://www.hoteltonight.com/ 

Get away from the expensive tourist traps and be “like a local”: https://www.likealocalguide.com/pages/mobile-app/ 

PASCAL: It’s all about old school SEO tools: 

Ubersuggest https://neilpatel.com/ubersuggest/ From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool. 

Moz Free Tools https://moz.com/free-seo-tools Try the best free SEO tools for link building and analysis, keyword research, webpage performance, local listing audits, and more! 

00:41:32 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:50:05 Creator Shout Outs  

ROGER: Robyn Allen from Robyn Allen Solutions and how she saved a FS Event with an iPhone video: https://www.robynallensolutions.com/ 

PASCAL: Liam Hefferman and Ian Pinnell, founders of the Hospital Broadcasting Association Podcast Network - free service designed to make podcasting more accessible and affordable to health & wellbeing broadcasters. https://www.linkedin.com/posts/thisistheheff_podcast-content-network-activity-6922099265305518080-10Qt? 

00:55:19 Film Marketing  

Top Gun: Maverick (2022) 

Director: Joseph Kosinski (Tron: Legacy 2010, Oblivion 2013, Only The Brave 2017) 

Music by: Harold Faltermeyer, Hans Zimmer + Kenny Loggins 

Starring: Tom Cruise stars as the test pilot Maverick and Val Kilmer. Cruise and Kilmer reprise their roles from the first film.  

We look at the initial marketing  – a very tight and controlled marketing campaign with no danger of message fatigue for what has been a 3-year wait and look at the key elements: the aircraft, the training, the nostalgia 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Brand Voices, the rise of Canva, CozyCozy travel consolidators and Death on the Nile - TG74 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:59 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:05 Content Spotlights  

ROGER: It's Time for Brands to Find Their Voice Again - Three ways to rediscover a critical brand asset by John Long on Muse by Clio: https://musebycl.io/musings/its-time-brands-find-their-voice-again 

PASCAL: The rise of Canva, the $40 billion design juggernaut by Mark Wilson for Fast Company: https://www.fastcompany.com/90721894/canva-design-platform-most-innovative-companies 

00:31:31 Marketing Tech and Apps   

ROGER: It’s all about travel (again): 

Use a hotel to work or relax before your trip home: https://www.dayuse.co.uk/ 

Compare all accommodation (Hotels, AirBnB etc) https://www.cozycozy.com/gb 

PASCAL: It’s all about content repurposing: Gifs.com https://gifs.com create a short video or gif extract from your YouTube videos 

Tiny Wow https://tinywow.com/ convert written, video content into all other file formats. 

00:38:50 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:45:18 Creator Shout Outs  

ROGER: Daryl Cygler – Top broadcasters are okay to use smartphone video. Look at the Netflix Guidelines: https://www.linkedin.com/posts/darylcygler_videocontent-videomarketing-contentmarketing-activity-6919929549333905408-LNmS?utm_source=linkedin_share&utm_medium=member_desktop_web 

PASCAL: Phil Pallen, Personal Brand Strategist and author of multiple guides and free resources https://philpallen.co/freebies 

00:50:49 Film Marketing  

Death On The Nile (2022) 

Director: Kenneth Branagh 

Writers: Michael Green (Screenplay), Agatha Christie (Novel) 

Stars: Kenneth Branagh, Gal Gadot, Tom Bateman, Annette Bening, Emma Mackey 

Taglines: Murder was just the beginning. 

The poster and social media marketing campaign for Death on the Nile was visually stunning but the production was troubled by scandal and the pandemic. We look closely at what happened getting this excellent film onto the big screen. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about effective storytelling, democratic super trends, travel apps and the film, “Alien” - TG73 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:42 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:12:57 Content Spotlights  

ROGER: The Surprising Way to Be More Effective at Storytelling. To engage leaders, colleagues, and clients, use this simple technique by Alison Davies, Inc Magazine: https://www.inc.com/alison-davis/the-surprising-way-to-be-more-effective-at-storytelling.html 

PASCAL: A thriving democracy in 2040? Top three super-trends by Sian Roberts, Executive Director, Civica: https://digileaders.com/a-thriving-democracy-in-2040-top-three-super-trends/ 

00:27:30 Marketing Tech and Apps   

ROGER: It’s all about making travel easier: 

Grab food between gates when you are in a rush: https://getgrab.com/ 

Buy individual lounge access: https://www.loungebuddy.co.uk/ 

PASCAL: It’s all about audience participation: 

Thread It https://threadit.app/ Create short video clips and send a Threadit to anyone by simply sharing the link. 

Speak Pipe https://www.speakpipe.com/  SpeakPipe allows your listeners to send you voice messages directly from your website or voicemail page. 

Send us your questions and suggestions https://www.speakpipe.com/TwoGeeksAndAMarketingPodcast 

00:36:51 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:43:59 Creator Shout Outs  

ROGER: Succeed Through Speaking Podcast with Tom Bailey: https://www.succeedthroughspeaking.com/podcasts/succeed-through-speaking 

PASCAL: John Holmes-Carrington, innovation and international business consultant, and also author and contributor to Harvey Duckman Presents… is a series of anthologies featuring new, original sci-fi, fantasy, steampunk and horror short stories. 

https://www.linkedin.com/in/johnholmescarrington/ 

https://harveyduckman.com/2022/04/04/hdp9-the-plumbing-one/ 

00:48:20 Film Marketing  

Alien (1979) 

Director: Ridley Scott 

Writer: written by Dan O'Bannon. Based on a story by O'Bannon and Ronald Shusett 

Music by: The musical score for Alien was composed by Jerry Goldsmith, 

Starring: Tom Skerritt (Dallas), Sigourney Weaver (Ripley), Veronica Cartwright (Lambert), Harry Dean Stanton (Brett), John Hurt (Kane), Ian Holm (Ash), and Yaphet Kotto (Parker) and Jones the cat! 

Strapline: ‘In space no one can hear you scream.’ 

One of the best sci-fi movies of all time with incredible set and sound design. We look at the gloriously simple but effective marketing campaign with its collection of trailers, posters and radio spots. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about remote work policies, content mistakes, superpowers and The Shawshank Redemption - TG72 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:44 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:14:39 Content Spotlights  

ROGER: This CEO's Remote Work Policy Is Only 10 Words. It May Be the Best I've Ever Heard by Justin Bariso in Inc: https://www.inc.com/justin-bariso/emotional-intelligence-gravity-ceo-dan-price-10-word-remote-work-policy.html 

PASCAL: 5 Mistakes Businesses Make with Content by Joe Pulizzi: https://www.contentinc.io/5-mistakes-businesses-make-with-content-326/ 

00:34:43 Marketing Tech and Apps   

ROGER: It’s all about studying: 

Quizlet – Learn with flash cards: https://apps.apple.com/us/app/quizlet-learn-with-flashcards/id546473125 

MiMind – Easy Mind Mapping: https://mimind.cryptobees.com/

PASCAL: It’s all about enhancing your podcast experience: 

Vizzy: https://vizzy.fm/ beta launch of a new podcast listening app – Don't just listen. See. Buy. Share 

Momento: https://app.momento.fm/ Podcasts + Moments - Save your favorite podcast moments, with instant transcriptions, in 100+ languages! 

00:41:05 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:46:40 Creator Shout Outs  

ROGER: Ryan Hanley Podcast: The Only Superpower You Need. https://ryanhanley.com/the-only-superpower-you-need/ 

PASCAL: Billy Boyd and Dominic Monaghan hosts of the Friendship Onion Podcast show produced by Kast Media – it's all about their lives and friendships on screen and off: https://www.youtube.com/channel/UCM2SO69PhFRKKEYwGSV4sHQ 

https://open.spotify.com/show/09nMXubAj4pPAzcb4X9VKe 

00:52:00 Film Marketing  

The Shawshank Redemption (1994) 

Director: Frank Darabont 

Writers: Stephen King (based on the short novel "Rita Hayworth and the Shawshank Redemption"), Frank Darabont(screenplay) 

Stars: Tim Robbins, Morgan Freeman, Bob Gunton, Clancey Brown 

Taglines: Fear can hold you prisoner. Hope can set you free. 

This adaptation of the novella by Stephen King was a box office bomb when released in 1994. But word of mouth and the VHS tape release went off to elevate it to one of, if not the, best films of all time. 

As stunning commentary of hope succeeding in the long term. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about banner ads, film making mistakes, Women in Tech eBook and The Rings of Power TV series - TG71 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:36 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:12 Content Spotlights  

ROGER: 31 Must-Click Banner Ads in 2022 (& Why They’re So Successful) by Suzanne Bertuy on Smart Blogger: https://smartblogger.com/banner-ads/ 

PASCAL: 10 Common Mistakes New Filmmakers Make & How to Avoid Them by Ryan Connolly for Film Riot: https://www.youtube.com/watch?v=A0FPIq1izs8 

00:29:27 Marketing Tech and Apps   

ROGER: It’s all about selling your stuff online 

Old CDs, DVDs, Blu Rays and mobile tech – Music Magpie: https://www.musicmagpie.co.uk/ 

Clothes – Vinted - https://www.vinted.co.uk/ 

PASCAL: It’s all about your next online brochure 

PDF To Flipbook Converter https://heyzine.com/ with different page flip effects for online magazines, catalogs, brochures, reports, restaurant menus and more. 

Create interactive online catalogue https://www.publitas.com/ insert extra product details and add shopping cart directly from the catalog. 

00:38:47 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:47:10 Creator Shout Outs  

ROGER: Andrea Burns for Tenx9 Story shows: https://www.linkedin.com/posts/andrea-burns-10_tenx9-newry-activity-6910286086787194880-qzJh 

PASCAL: Richard Tubb, MSP consultant and speaker, author of the ‘Women in Tech’ ebook  https://www.tubblog.co.uk/women-in-tech-e-book-for-iwd2022/ 

00:52:23 Film Marketing  

THE RINGS OF POWER (2022) 

Producers: J. D. Payne and Patrick McKay for the streaming service Prime Video 

Directors: Waune Yip, J.A Bayona, Charlotte Brändström 

Music by: Felix Erskine (trailer) Howard Shore and Bear McCreary for TV series (YES!!) or just a rumour 

Strapline: A grand journey is defined by its travelers. The Lord of the Rings: The Rings of Power arrives September 2, 2022. 

Amazon bought the television rights for The Lord of the Rings for US$250 million in November 2017, making a five-season production commitment worth at least US$1 billion. This would make it the most expensive television series ever made. 

It’s still six months away from transmission but the marketing campaign is extensive, world-wide and already in full swing. We look at the trailers and the amazing series of character posters. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about marketing cons, retaining marketing talent, online CVs and the film Batman (1989) - TG70 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:04:28 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:41 Content Spotlights  

ROGER: The Biggest Cons in Marketing by Peter Sumpton in a LinkedIn Post: https://www.linkedin.com/posts/petersumpton_marketing-activity-6904334183888740352-oTd3 

PASCAL: How can marketing leaders make 2022 the year of the Great Retention? for econsultancy.com by Richard Robinson Managing Director, Xeim Advise: https://econsultancy.com/how-can-marketing-leaders-make-2022-the-year-of-the-great-retention/ 

00:31:14 Marketing Tech and Apps   

ROGER: It’s all about password management 

The obvious route: Apple Keychain: https://support.apple.com/en-us/HT204085 or the Google or Device equivalent 

The best free route: https://bitwarden.com/ 

PASCAL: It’s all about your personal brand and track record 

Flow CV by Lauris Bernhart https://flowcv.io/ Set yourself apart with a modern resume. Expert tips, customizable templates & quick PDF download included. 

Adobe Logo Maker https://www.adobe.com/express/create/logo AI-generated logos with countless customization possibilities. Share your high-quality logo files across all your printed and digital platforms. 

00:40:39 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:46:59 Creator Shout Outs  

ROGER: Helen Packham – Presentation Coach – 7 Common Questions about Storytelling Answered: https://helenpackham.com/7-common-questions-about-storytelling-answered 

PASCAL: Chris Ducker, consultant, speaker and author of Rise Of The Youpreneur and Virtual Freedom – New Video: behind the scenes of my remote online coaching set up! https://www.youtube.com/watch?v=IWI_W2zvCxc 

00:49:53 Film Marketing  

Batman 1989 

Director: Tim Burton 

Writers: Bob Kane (Batman characters), Sam Hamm (story), Warren Skaaren (screenplay) 

Stars: Michael Keaton, Jack Nicholson, Kim Basinger 

Taglines: The Dark Knight of Gotham City begins his war on crime with his first major enemy being Jack Napier, a criminal who becomes the clownishly homicidal Joker. 

This 1989 block-buster became an “event movie” powered by a furious build up campaign that created Batmania worldwide. Roger and Pascal look at the marketing campaign, what created Batmania and review the film which was a darker take on the Batman character than the camp colourful 1960s TV show and movie. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Super Bowl TV Ads, Work Culture, Your Google CV and the film Uncharted- TG69 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:02 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:29 Content Spotlights  

ROGER: The best Super Bowl 2022 commercials by Blair Marnell on DigitalTrends. https://www.digitaltrends.com/movies/best-super-bowl-2022-commercials/ 

PASCAL: The Joy Of Work, 30 Ways To Fix Your Work Culture and Fall In Love With Your Job Again by Bruce Daisley https://eatsleepworkrepeat.com/book/ 

00:29:26 Marketing Tech and Apps   

ROGER: It’s all about Tik Tok Apps: 

Trend Tok – find new trends, viral songs and hashtags: https://apps.apple.com/us/app/trendtok-analytics-tracker/id1550778062 

Tik Save – Download tik-toks with no logo and repost as reels: https://apps.apple.com/gb/app/tiksave-save-repost-videos/id1548135477 

PASCAL: It’s all about your Google CV: 

Google’s Right To Be Forgotten - ask Google to remove results that are “inadequate, irrelevant or no longer relevant, or excessive” on the basis of a person’s name. https://www.youtube.com/watch?v=TIivyRpCKwg 

TalkWalker Alerts - monitors every single mention of your brand and keywords across news platforms, blogs, forums, websites and even Twitter: https://www.talkwalker.com/alerts 

00:37:17 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:45:31 Creator Shout Outs  

ROGER: Chris Fox and the Strategic Coffee blog – this is all about business strategy not just marketing strategy: https://strategiccoffee.chriscfox.com/ 

PASCAL: Hillary Dunne, author of the book Step Up Stand Out: How to be seen as the Expert sharing over 26 years of events industry experience - the good, the bad and the ugly! https://www.amazon.co.uk/Step.../dp/B09RLSW88Z/ 

00:49:18 Film Marketing  

Unchartered (2022) 

Director: Ruben Fleischer  

Writer: Rafe Lee Judkins and Art Marcum & Matt Holloway 

Music By: Ramin Djawadi Starring: Tom Holland (Nathan Drake, ‘Nate’), Mark Wahlberg (Victor Sullivan, ‘Sully’), Sophia Ali (Chloe Frazer), Tati Gabrielle (Braddock) and Antonio Banderas (Santiago Moncada) 

Based on the famous video game series, Unchartered is looks like an exciting combination of Indiana Jones, Tomb Raider and other treasure seeking action movies. Pascal and Roger review the extensive marketing campaign across traditional and social media channels. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about transformative questions, podcast growth, live video in presentations and the film Dredd - TG68 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:56 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:26 Content Spotlights  

ROGER: Marketing’s transformative questions don’t start with ‘how?’ by Helen Edwards in Marketing Week: https://www.marketingweek.com/helen-edwards-marketing-transformative-questions/ 

PASCAL: How To Grow Your Podcast Audience by Anchor https://blog.anchor.fm/share/grow-audience? 

00:27:10 Marketing Tech and Apps   

ROGER: It’s all about live video in presentations: 

Apple Keynote (Mac and IOS): https://apps.apple.com/gb/app/keynote/id361285480 

And then repurpose it: https://piktochart.com/piktostory 

PASCAL: It’s all about your next social media campaign: 

Twitter 2022 Events Calendar: https://business.twitter.com/en/resources/twitter-marketing-calendar.html 

Hashtag Generator by Hashtag Stack: https://hashtagstack.com/hashtag-generator 

00:38:42 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:45:51 Creator Shout Outs  

ROGER: Martin Bamford: From Financial Adviser to Content Creator: https://www.linkedin.com/in/martinbamford/ 

PASCAL: Ian Anderson Gray, live video consultant and trainer, host of the Confident Live Marketing Podcast and the creator of the Live Video Tool Comparison. https://iag.me/live-video-tool-comparison/ 

00:51:32 Film Marketing  

Dredd (2012) 

Director: Pete Travis 

Writers: John Wagner, Carlos Ezquerra, Alex Garland (screenplay by) 

Stars: Karl Urban, Olivia Thirlby, Lena Headey 

Taglines: In a violent, futuristic city where the police have the authority to act as judge, jury and executioner, a cop teams with a trainee to take down a gang that deals the reality-altering drug, SLO-MO.   

Second film about Judge Dredd, a character from UK sci-fi magazine 200AD. The first was released in 1995 and starred Sylvester Stallone. This film is more faithful to the style of the magazine, but whilst it was a great film, it wasn’t a box-office success. We look at how much the poor marketing campaign was to blame. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about why Twitter is good, SEO Tips, answering questions to create content and the film Pixels - TG67 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:44 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:14 Content Spotlights  

ROGER: 9 Reasons Why Twitter Is Actually Good by Brad R Edwards on MUO: https://www.makeuseof.com/why-twitter-is-actually-good/ 

PASCAL: 22 Smart Google SEO Tips for 2022 by Cyrus Shepard for Moz.com  

https://moz.com/blog/smart-google-seo-tips-2022 

00:25:28 Marketing Tech and Apps   

ROGER: It’s all about questions and answers:  

Answer the public (questions): https://answerthepublic.com/ 

Quora (questions and answers): https://www.quora.com/ 

PASCAL: It’s all about visual marketing  

Vista Create https://create.vista.com/ an alternative to Canva and other templates driven platforms, lots of options to choose from for your social media campaigns  

PNG Find https://www.pngfind.com/ Upload, download & share free transparent png images – explore a library of 750K free png files! 

00:33:20 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:39:47 Creator Shout Outs  

ROGER: Scott Johnson – The Escaping Lawyer – Thinking on your feet: https://www.linkedin.com/posts/scottjohnston-speaker_leadership-sales-gravitas-activity-6894971578866884608-0TTc 

PASCAL: Bettina Sherick, President and Founder of Hollywood In Pixels, a charitable and educational organisation ensuring that Hollywood digital campaigns are recovered and preserved, and that the incredible campaigns of today and tomorrow are not lost to time: https://hollywoodinpixels.org/ 

00:46:37 Film Marketing  

PIXELS (2015)  

Director: Chris Columbus  

Writer: inspired by 2010 French animated short film written and directed by Patrick Jean.  

Music By: Henry Jackman, ( Wreck-It Ralph 2012)  

Starring: Adam Sandler, Kevin James, Josh Gad, Peter Dinklage, Michelle Monaghan, Brian Cox, Ashley Benson, Sean Bean, and Jane Krakowski.  

Strapline: This summer, it's game on or game over! 

This superb film appeals to all children of the 1980s and is a lesson in market segmentation and targeting just for that audience. But we look at the extensive social media campaign and product collaborations which made up the successful campaign for this film. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/