Two Geeks and A Marketing Podcast

The one about starting a podcast, Cirque Du Soleil’s strategy, audio recording apps and The Dark Knight – TG56 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:19 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:02 Content Spotlights  

ROGER: Is It Too Late to Start Podcasting as a Marketing Strategy? By Tony Carter in Readwrite. https://readwrite.com/2021/10/12/start-podcasting-as-a-marketing-strategy/ 

PASCAL: Inside The Cirque Du Soleil Marketing Strategy by Paul Talbot for forbes.com https://www.forbes.com/sites/paultalbot/2021/10/04/inside-the-cirque-du-soleil-marketing-strategy/  

00:23:10 Marketing Tech and Apps   

ROGER: It’s all about AI apps... 

Copywriting: https://www.copyshark.ai/ 

Text to video: https://www.klappz.com/ 

PASCAL: It’s all about recording your live audio streaming 

The Zoom H5 Audio Recorder for your smartphone https://zoomcorp.com/en/gb/handheld-recorders/handheld-recorders/h5/ 

Free Sound Recorder to capture any sound from your computer 

https://www.freesoundrecorder.net/ 

00:33:55 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:39:48 Creator Shout Outs  

ROGER: Doug Staneart – Fearless Presentations Podcast https://www.fearlesspresentations.com/podcasts/ 

PASCAL: Dave Birss, author, speaker and consultant who helps people and organisations boost their creativity and innovation. Released free online version of Story Dice, the story and ideas generator. https://davebirss.com/storydice-creative-story-ideas/ 

00:45:12 Film Marketing  

The Dark Knight (2008) 

When the menace known as the Joker wreaks havoc and chaos on the people of Gotham, Batman must accept one of the greatest psychological and physical tests of his ability to fight injustice. 

Director: Christopher Nolan 

Writers: Jonathan Nolan(screenplay), Christopher Nolan(screenplay), David S.Goyer (story) 

Stars: Christian Bale, Heath Ledger, Aaron Eckhart 

The second of “The Dark Knight Trilogy” this is one of the most successful super-hero films of all time. The viral marketing campaign targeting comic fans and collaborating with Comic Con created an online “game” involving 10 million fans.  

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Steve Jobs’s two words strategy, Facebook outages and the film Jaws – TG55 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:41 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:24 Content Spotlights  

ROGER: Steve Jobs Stole His Best Idea Ever From Nike's Brilliant 2-Word Marketing Strategy: Aspirational brands talk about people, not products by Jason Aten, Inc. https://www.inc.com/jason-aten/steve-jobs-stole-his-best-idea-ever-from-nikes-brilliant-2-word-marketing-strategy.html 

PASCAL: Facebook not working will be a case study for social media managers in how to maximize Brand Twitter by Jeff Beer for fastcompany.com https://www.fastcompany.com/90683100/facebook-not-working-will-be-a-case-study-for-social-media-managers-in-how-to-maximize-brand-twitter 

00:21:41 Marketing Tech and Apps   

ROGER: It’s all about writing: 

Werdsmith: https://werdsmith.com/ 

Writing Space: https://apps.apple.com/us/app/writing-space/id1532954998 

PASCAL: It’s all about bringing new life to your photos and videos 

CapCut Video & Photo Editor – animated your photos with music, 3D rendering and much more: 

For Android https://play.google.com/store/apps/details?id=com.lemon.lvoverseas&hl=en&gl=US 

For iPhones https://apps.apple.com/us/app/capcut-video-editor/id1500855883 

InstaQuote Editor - Create great looking online Quotes for your website and social media marketing: 

For Android https://play.google.com/store/apps/details?id=com.pic.instagram.instaquotus&hl=en&gl=US 

For iPhones https://apps.apple.com/us/app/instaquote-photos/id887236773 

00:29:42 This Week in History  

This week – we present a special focus on Clive Sinclair and his amazing inventions which shaped the modern world.  

00:34:14 Creator Shout Outs  

ROGER: Jo Miller, Andrew Wibberley and Katie Crook-Davies for the IP Awareness Week: https://iptf.co.uk/about/who-we-are/ 

PASCAL: David Dunn, CEO of Sunderland Software City, Chair of UK Tech Cluster, launched a shout out series on LinkedIn to highlight digital tech companies in the #northeast 

https://www.linkedin.com/posts/ddunn1_dontyne-job-description-activity-6849778729510678529-XZGq 

00:38:43 Film Marketing  

Jaws 1975 

When a killer shark unleashes chaos on beach community off Long Island, it's up to a local sheriff, a marine biologist, and an old seafarer to hunt the beast down. 

Director: Steven Spielberg 

Writers: Peter Benchley(screenplay) Carl Gottlieb(screenplay) 

Stars: Roy Scheider Robert Shaw Richard Dreyfuss 

A masterclass in suspense, story-telling and characterisation, Jaws still mesmerizes audiences nearly 50 years after its release and launched the career of Steven Spielberg into orbit. 

The marketing was a masterclass too, involving a simple but iconic poster, a book tie in and media/PR tour plus a series of TV slots. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about email marketing techniques, vlog transitions, Clive Sinclair and the film Misery – TG54 

 00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:52 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention.  

00:13:00 Content Spotlights  

ROGER: 11 subject lines that will get a person you’ve never met to open your email by Kattie Thorndyke in Ladders: https://www.theladders.com/career-advice/11-subject-lines-that-will-get-a-person-youve-never-met-to-open-your-email 

PASCAL: 5 EASY Vlog Transitions You Can Try Today by Daniel DeArco   https://youtu.be/efQz1zBzCvo 

00:27:34 Marketing Tech and Apps   

ROGER: It’s all about making video more cinematic: 

Neewer ND filter: https://www.amazon.co.uk/Neewer-Magnetic-Handheld-Multi-coated-Photography/dp/B07N3Y12YY/ 

DJI - OSMO Mobile 3 Gimble: https://www.dji.com/uk/osmo-mobile-3 

PASCAL: It’s all about online translation 

Linguee.com - an online dictionary and translation website with thousands of example sentences from human translators https://www.linguee.com 

Microsoft Live Translator – mobile app translating conversations across devices, share the code and participants will see your messages in their own language https://translator.microsoft.com/ 

00:36:53 This Week in History  

This week – we present a special focus on Clive Sinclair and his amazing inventions which shaped the modern world. 

00:45:22 Creator Shout Outs  

ROGER: Mixing Business and Personal posts on LinkedIn – Hannah Campbell: https://www.linkedin.com/in/hannah-campbell-088b5541/ 

PASCAL: Sarah Clark, UK editor of Think With Google, the online resource for insights, trends and research in digital media and marketing https://www.thinkwithgoogle.com/intl/en-gb/ 

00:51:15 Film Marketing  

Misery 1990 

Taking place almost in one small set, this film takes tension to almost unbearable levels. The marketing is fascinating too because the studios focused the promotion on the director, novelist and screenplay writer rather than the stars who they considered to be relative unknowns. 

Director: Rob Reiner (Spinal Tap 1984, Stand By Me 1986, The Princess Bride 1987) 

Writers: Stephen King (novel "Misery"), William Goldman (screenplay) 

Stars: James Caan, Kathy Bates, Richard Farnsworth, 

Strapline: Paul Sheldon used to write for a living. Now, he's writing to stay alive. 

Released on 30 November 1990 in US and 13 February 1991 in France and 10 May 1991 in UK. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about rip off prices, marketing careers, blogging platforms and the film The Princess Bride – TG53 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:11 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention.  

00:13:00 Content Spotlights  

ROGER: Tom Kerridge’s prices aren’t a rip-off if they’re what the market will pay by Mark Ritson in Marketing Week. https://www.marketingweek.com/tom-kerridge-price-premium/ 

PASCAL: Navigating Marketing Careers: Your Guide to Jobs, Skills, & Breaking In by EdX https://blog.edx.org/marketing-career-guide 

00:29:20 Marketing Tech and Apps   

ROGER: It’s all about blogging. Alternatives to WordPress for people wanting to start a blog. 

Wix: https://www.wix.com/ 

Blogger: https://www.blogger.com/about/ 

PASCAL: It’s all about personalising your next presentation: 

https://fontmeme.com/ Discover fonts used in popular culture and create text graphics instantly online 

https://stock.adobe.com/uk/free? Find copyright free video and photos for your next title slides 

00:36:32 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture.  

00:42:50 Creator Shout Outs  

PASCAL: Bill Sebald and Casey Schearer hosts of the ‘Deluxe Edition: Yet Another Pop Culture Podcast’ https://www.deluxeedition.show/ 

ROGER: Debbie Ekins and the Cool Story Company: https://coolstoryco.com/ 

00:48:08 Film Marketing  

THE PRINCESS BRIDE - (Sept. 25, 1987 (US) /March 28, 1988 (UK)) 

Director: Rob Reiner (Spinal Tap 1984, Stand By Me 1986, Misery 1990) 

Starring: Fred Savage (The Grandson), Perter Falk (The Grand Father), Cary Elwes (Westley), Robin Wright (Buttercup), Mandy Patinkin (Inigo Montoya), Chris Sarandon (Prince Humperdinck), Wallace Shawn (Vizzini), André the Giant (Fezzik), and Christopher Guest (Count Rugen). 

This film has gained an impressive cult following thanks to its home video release and the relentless enthusiasm of its fans. But the initial marketing for the film, adapted by William Goldman from his 1973 novel, was confusing (especially the trailer) and resulted in box office failure. 

We look at the original marketing efforts and compare those to the regular events, cast reunions, and “live” performances which have kept The Princess Bride amongst the most successful movies of all times. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about ABBA’s comeback, camera techniques, Filmora X and the film Matrix 4 - Resurrections – TG52 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:38 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention.  

00:11:00 Content Spotlights  

ROGER: The unexpected come back of ABBA with a new album of 10 songs and a concert featuring virtual avatars: https://abbavoyage.com/ 

PASCAL: Ultimate Guide to Camera Movement — Every Camera Movement Technique Explained [The Shot List Ep6] by Studio Binder 

https://www.youtube.com/watch?v=IiyBo-qLDeM 

00:25:29 Marketing Tech and Apps   

ROGER: It’s all about PR: 

Mention App - Need to know what the internet is saying about you? Mention has got your back. https://apps.apple.com/us/app/mention/id535505237 

REP App: If you are considering working with Influencers in your business (or you are an influencer) then REP could be incredibly helpful. https://apps.apple.com/au/app/rep/id1182478955 

PASCAL: It’s all about video platforms updates 

Vimeo has introduced new features over the past year: 

• creating teaser videos from templates https://vimeo.com/create/ 
• screen recording https://vimeo.com/features/screen-recorder 
• live streaming https://vimeo.com/manage/events 
• company video hub https://vimeo.com/features/video-library  
• online tutorials https://vimeo.com/blog/category/video-school 

Filmora X – version 10 of the powerful video editor from Wondershare at a very affordable price https://filmora.wondershare.net/video-editor/ 

00:35:21 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture.  

00:44:14 Creator Shout Outs  

ROGER: Martin Brooks – The Body Language Decoder: https://www.linkedin.com/in/martin-brooks-94566312/ 

PASCAL: Nigel Greenwood, customer experience and customer journey mapping expert and the author of the weekly LinkedIn posts ‘It's the Friday shout out!’ - https://www.linkedin.com/in/ngreenwood/ 

00:49:12 Film Marketing  

Matrix 4 – Resurrections (2021) 

In a first for 2 Geeks we talk about a film that has yet to be released and before the marketing campaign even kicks off. 

A trailer shown at CinemaCon in August 2021 has caused global debate on forums and countless speculation videos about Matrix 4. 

The official trailer dropped the day before we recorded this episode, and we discuss the contents of the trailer and our expectations of the film. 

The Matrix 4 was officially announced in August 2019 with Lana Wachowski writing and directing the new movie. Lilly Wachowski didn't return as she felt she needed a break and thought the idea of returning to the franchise was "expressly unappealing". 

Keanu Reeves and Carrie-Anne Moss are back, but Laurence Fishburne and Hugo Weaving probably won't be for reasons we'll go into in a bit. 

The Matrix Resurrections is released in cinemas on December 22. It will also be available to watch on HBO Max in the US from the same day. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:26 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention.  

00:12:27 Content Spotlights  

ROGER: The language of marketing is so imprecise as to be almost meaningless, by JP Castlin, Marketing Week. https://www.marketingweek.com/jp-castlin-language-marketing/ 

PASCAL: How To Design A Profitable Branded Podcast That Doesn’t Sound Like A Branded Podcast by Paul Colligan founder of The Podcast Partnership 

https://paulcolligan.medium.com/how-to-design-a-profitable-branded-podcast-that-doesnt-sound-like-a-branded-podcast-1ec774bb6164 

00:27:38 Marketing Tech and Apps   

ROGER: It’s all about video: 

The DJI Pocket 2 Gimble Camera: https://www.dji.com/uk/pocket-2 

DJI Creator Combo – wireless microphone. 

PASCAL: It’s all about a simple yet powerful podcasting set-up: 

Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini 

Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E 

00:36:33 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture.  

00:45:14 Creator Shout Outs  

ROGER: Amanda Webb and May King Tsang for their Twitter Space following Amanda’s Friday, “Digital Coffee”. 

PASCAL: Chris Nightingale, Digital Acquisitions Manager at AO.com and host of the Marketing Mini Bites new podcast series – new episodes every Wednesday at 9am! 

https://www.youtube.com/channel/UCTXAM6r7r6iPRbSajZmomnA 

00:49:36 Film Marketing  

The Tomorrow War (2021) 

Director: Chris McKay (Robot Chicken, The Lego Batman Movie) 

Starring: Chris Pratt, Yvonne Strahovski, JK Simmons, Sam Richardson, Mary Lynn Rajskub 

Music: Lorne Balfe (His Dark Materials, Pennyworth, Mission Impossible Fall Out) 

A stunning time-travel, alien invasion summer action movie released straight onto Amazon Prime. The “White Spike” aliens are well realised and the time-travel plot takes a different approach than you would expect. 

Arguably the marketing campaign failed to make people aware of the movie outside of the US, but some of the PR initiatives were very creative and created much buzz and anticipation. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

Film Marketing Special with Mike Leeder, casting director and film producer – TG50 

To celebrate our 1 year of podcasting we are joined by Mike Leeder from Hong Kong, we talk about the high and lows of film production and the many lessons for all content creators out there.  

And yes, we do ask him about his involvement with many film productions including working with Jean Claude Van Damme and getting that phone call about Rogue One: A Star Wars Story! 

00:00:00 Introduction - Here are your hosts, Roger and Pascal 

00:03:04 Let’s go to Hong Kong and meet Mike Leeder 

00:04:39 An action film fan dreams come true 

00:06:40 Why Hong Kong and not Los Angeles? 

00:08:30 What is it really like to be a film producer? 

The many lessons Mike has learned over the years including fun stories from film productions such as Chasing the Dragon, The Mummy 3, The Raid, Hong Kong Love Story. 

00:24:56 Working on Pound of Flesh with Jean Claude Van Damme 

Reflecting on the challenges and fond memories of producing an indie action film with lifelong friends. Discussing he real talent of film producers: ingenuity, using your network of contacts and having to adapt regularly to changing circumstances.  

00:34:30 Is there an extended version of Hard Target? 

00:37:15 Shall we start a petition for a 35th Anniversary edition of Bloodsport? 

00:39:02 Working on Rogue One with Donnie Yen 

Nearly 40 years after seeing Star Wars: A New Hope for the first time, Mike gets to work on a Star Wars production and even has his name featured in the end credits! The circle is complete. 

00:43:02 The marketing of films – lessons and observations 

A fun and a fascinating first-hand account of the marketing of different movies, from blockbusters to indie productions, including the pitfalls of social media. 

01:00:52 The Film Marketing Fun Quiz with Mike Leeder 

If you could have a Zoom call with a film director (past or present) who would it be? 

If you could remake a classic, which film would it be? 

What is your go-to movie when you need cheering up? 

What is the worst movie you have ever seen? 

Which band or artist would you invite to play for you and your friends at your birthday party? 

01:12:12 Final stories from the set and farewell 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about celebrating 1 year of podcasting and unleashing our blooper reel – TG49.5 

In this special episode running up to Episode 50, Roger and Pascal take some time to celebrate and review 1 year of podcasting. 

They talk about the format of the show and the segments and give us some hints about the future. 

And they discuss their favourite film marketing moments and drop some hints about the 50th episode which will be a film marketing special. 

Finally, Roger and Pascal unleash their Blooper Reel featuring glorious mistakes and cock-ups from the last 25 episodes.  

You can jump straight to the blooper reel by scrubbing through to 30:55 in the timeline. 

Enjoy! 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about skills for the future of work, Lego, Wine apps, Glideapps and Skyfall – TG49 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:02:38 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:38 Content Spotlights 

ROGER: Want to Display Your Active Listening Skills? Try Using These 33 Powerful Phrases by Judy Koutsky in Parade. https://parade.com/1225650/judykoutsky/active-listening-phrases/ 

PASCAL: McKinsey: These are the skills you will need for the future of work by Marco Dondi, Julia Klier, Frédéric Panier, Jörg Shubert for World Economic Forum: 

https://www.weforum.org/agenda/2021/06/defining-the-skills-citizens-will-need-in-the-future-world-of-work 

00:26:21 Marketing Tech and Apps  

ROGER: Amazing App Uses AI Tech to Scan Your LEGO Piles and Suggest Things You Can Build. https://mymodernmet.com/brickit-app/ 

One year of Random Red Thursday – Vivino App: https://www.vivino.com/app 

PASCAL: It’s all about that extra bit of customer care 

Glide Apps - Build an app from a Google Sheet in five minutes: https://www.glideapps.com/ 

Canva – Set up templates and record video instructions https://www.canva.com/templates/ 

00:39:44 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:48:35 Creator Shout Outs 

ROGER: What the F*** is Going On – Podcast by Mark Steele. https://shows.acast.com/what-the-fuck-is-going-on-with-mark-steel  https://bit.ly/3xF8rFz 

PASCAL: James Cridland, the Editor of Podnews - Your daily briefing for podcasting and on-demand audio content https://podnews.net/ 

00:54:00 Film Marketing 

SkyFall (2012) 

The 23rd Bond film, and the third starring Daniel Craig started to reintroduce elements from earlier films that the reboot of Casino Royale had taken out, such as Q and Miss Moneypenny, but they did this without getting too cheesy. 

Directed by Sam Mendes, and featuring a chilling villain in Mr Silva played by Javier Bardem with a standout theme song by Adele this was a top-class Bond film. And like all the Daniel Craig films it doesn’t end with Bond sailing away into the sunset with the latest Bond girl – it ends with the tragic death of Judi Dench’s M.  

In addition to the usual marketing by the distributors, Skyfall was loaded with product placements from the likes of Heineken, Honda, Sony and Coca Cola, all of whom ran their own, huge, innovative and viral marketing campaigns. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about remote working, 6 questions that build a story and 10 Cloverfield Lane – TG48 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:22 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:32 Content Spotlights 

ROGER: The problem isn’t remote working – it’s clinging to office-based practices by Alexia Cambon, Guardian Newspaper. https://www.theguardian.com/commentisfree/2021/jun/21/remote-working-office-based-practices-offices-employers 

PASCAL: If You Can't Answer These 6 Questions You Don't Have A Story by Glenn Gers interviewed by Film Courage https://youtu.be/uL0atQFZzL8 

00:25:57 Marketing Tech and Apps  

ROGER: Need emoji PNG or Vector Files for your videos? https://emojiisland.com/ 

A clever use of the mobile phone camera – 1 second a day video diary: https://1se.co/ 

PASCAL: It’s all about exploring live audio streaming options 

Mixlr - Go live with a powerful and versatile live audio streaming solution  

https://mixlr.com/features 

Podbean Audio Livestream - Chat with listeners, take calls, and create an engaging conversation https://www.podbean.com/livestream 

00:37:57 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:44:56 Creator Shout Outs 

ROGER: Mark Masters – You Are The Media – hydrid in-person and virtual event: https://www.linkedin.com/in/markiemasters/ 

PASCAL: Andrew Wilson, Lyndsey Morrison and The People Power Events team released new blog and video series https://www.peoplepowerevents.co.uk/blog 

00:51:25 Film Marketing 

10 Cloverfield Lane (2016) 

Monsters come in many forms. 

An unexpected sequel to the 2008 film Cloverfield, some would argue that the Cloverfield elements were tagged onto a generic “kidnapped girl in cellar” story. However, John Goodman is terrifying as the “captor” and the film is extremely tense. 

The marketing was also remarkable. In addition to the usual posters and trailer the producers set up an elaborate viral treasure hunt style game to suck fans into following clues to find Howard’s bunker where the film takes place.  

 About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/