Two Geeks and A Marketing Podcast

The one about mobile phone filmmaking, Twitter new Ticketed Spaces and the film Yesterday – TG47 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:39 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:12:33 Content Spotlights 

ROGER: How To Make EPIC iPhone Videos: Setup + Demonstration – video by Thomas Alex Norman: https://youtu.be/lP8-qMHbChA 

PASCAL: Be the first to try Ticketed Spaces and Super Follows by By Ellen Havlicek and Esther Crawford from Twitter Media: https://media.twitter.com/en/articles/blogs/2021/be-the-first-to-try-ticketed-spaces-and-super-follows?s=03 

00:29:34 Marketing Tech and Apps  

ROGER: It’s all about improving your mobile phone video: 

Manfrotto mini-tripod: https://www.manfrotto.com/uk-en/pixi-mini-tripod-red-mtpixi-rd/ and phone clamp: https://www.manfrotto.com/uk-en/pixi-clamp-for-smartphone-with-multiple-attachments-mcpixi/ 

Mobile phone gimble: https://www.dji.com/uk/om-4 

PASCAL: It’s all about using movie clips and samples for your next audio/video content 

https://yarn.co/ search for a word or a phrase from a famous movie or TV show and download clips 

https://www.playphrase.me/ a site for cinema archeologists with a database of nearly 2 millions phrases 

00:42:38 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:52:57 Creator Shout Outs 

ROGER: Tom Bailey Flow & Grow Podcast (7 questions in 7 minutes) https://www.succeedthroughspeaking.com/blog 

PASCAL: Jeff Akin host of the Starfleet Leadership Academy, a ‘Leadership Development Podcast Told Through the Lens of Star Trek https://www.jeffakin.com/ 

00:58:41 Film Marketing 

Yesterday (2019) 

Everyone in the world has forgotten the Beatles. Everyone except Jack... 

Written by Richard Curtis and directed by Danny Boyle this is NOT a jukebox musical based on Beatles songs it’s a science fiction movie which showcases Beatles music. You’ll be singing along and punching the air and mesmerised by the performances of Himesh Patel, and Lily James in a career best. 

The marketing focused on the music and not the sci-fi elements which might have led people to believe it was indeed a jukebox musical. The posters were striking and highlight the power of using pop-cultural references in marketing. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about being a better leader, empathy over audio, humorology and the film, Snatch - TG46 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:29 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:12:36 Content Spotlights 

ROGER: ‘If You Say These 5 Phrases Often, You're a Better Leader Than You Think: Using them regularly will result in an increase in trust’ by Marcel Schwantes, Inc Magazine: https://www.inc.com/marcel-schwantes/if-you-say-these-5-phrases-often-youre-a-better-leader-than-you-think.html 

PASCAL: ‘You can’t show empathy over email’: Business leaders turn to internal podcasts to stay connected with workforces’ by Jessica Davies, UK Editor at DigiDay.com: 

https://digiday.com/media/business-leaders-turn-to-internal-podcasts-to-stay-connected-with-workforces/ 

00:31:19 Marketing Tech and Apps  

ROGER: It’s all about quality 

Moleskine Timepage – Quality Calendar App - https://apps.apple.com/us/app/timepage-by-moleskine-studio/id989178902 

Moleskine Journey – Quality Lifestyle and Planning App - https://apps.apple.com/us/app/moleskine-journey/id1489704689 

PASCAL: It’s all about highlighting your mouse cursor in your next video tutorials: 

For Mac users - Mouseposé by Boinx https://boinx.com/mousepose/ 

For Windows users – Pointer Focus by ETUS http://www.pointerfocus.com/ 

00:41:52 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:51:34 Creator Shout Outs 

ROGER: Paul Boross – The Humourology Podcast - https://www.paulboross.com/humourology/ 

PASCAL: The Accuweather podcast series hosted by Dean Devore, Bernie Rayno, Evan Myers and colleagues. A great source of inspiration with its blend of weather news and stories in science, media and history https://www.accuweather.com/podcast 

00:58:56 Film Marketing 

Snatch (2000) 

Director Guy Ritchie’s second film is a darkly funny London gangster film with an ensemble cast of weird and wonderful, and quite scary, characters. Boris the Blade, Doug the Head, Brick Top, and of course, Brad Pitt’s incomprehensible gypsy boxing supremo. 

Starring: Jason Statham (Turkish) Stephen Graham (Tommy) Lennie James (Sol) Vinnie Jones (Bullet Tooth Tony) Brad Pitt (Mickey) Alan Ford (Brick Top) Benicio Del Toro (Franky Four Fingers) Dennis Farina (Cousin Avi) Mike Reid (Doug The Head) 

The posters for the film retain the feel and colour palette of the actual movie, and in the 20 years since its release Ritchie has publish many YouTube videos to keep the legend alive. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Hybrid Working, Memorable Customer Experiences and The Silence of the Lambs - TG45 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:03:03 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:01 Content Spotlights 

ROGER: 8 Steps to Delivering a Consistently Memorable Customer Experience by Martin Zwilling, Inc Magazine Online. https://www.inc.com/martin-zwilling/8-steps-to-delivering-a-consistently-memorable-customer-experience.html 

PASCAL: How To Make The Right Decisions About Hybrid Working by Zoe Amar FCIM , Founder and Director, Zoe Amar Digital for digitalleaders.com  https://digileaders.com/how-to-make-the-right-decisions-about-hybrid-working/ 

00:34:39 Marketing Tech and Apps  

ROGER: It’s all about Adobe CC 

Adobe Creative Cloud renewal offers: https://www.adobe.com/uk/creativecloud.html 

Adobe Spark (Page, Post and Video): https://www.digitalcameraworld.com/features/download-adobe-spark-for-free-get-the-starter-and-premium-versions-of-adobe-spark-without-paying-a-penny 

PASCAL: It’s all about building your career path 

Coursera.org free courses to add to your skills and competencies from worldwide brands: https://www.coursera.org/courses?query=free 

Futurelearn.com free courses from leading UK universities and experts: https://www.futurelearn.com/courses 

00:46:41 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:57:36 Creator Shout Outs 

ROGER: Steve Bonthrone – fitness expert for the over 40s. Fitness tips videos. Instagram and LinkedIn. Daily run photos. https://www.linkedin.com/in/stevenbonthrone/ 

PASCAL: One Skill the founder and owner of YouTube channel: One Skill PowerPoint Tutorials sharing top tips to transform your PowerPoint presentations. https://www.youtube.com/user/1OneSkill 

01:03:30 Film Marketing 

THE SILENCE OF THE LAMBS (1991) 

A terrifying, Oscar winning performance by Anthony Hopkins as serial killer, Hannibal Lecter. 

The Silence of the Lambs is based on the 1988 novel by Thomas Harris. 

Tagline: From The Terrifying Best Seller. 

Director: Jonathan Demme (worked with Roger Corman, many concert movies and documentaries, Philadelphia 1993) 

Starring: Jodie Foster (Clarice Starling) Scott Glenn (Jack Crawford) Anthony Hopkins (Dr. Hannibal Lecter) Ted Levine (Buffalo Bill, Jame Gumb) 

Music: Howard Shore 

Stand out moments:  

• The opening sequence, where we meet Starling for the first time 
• The descent into the cells to meet Dr Hannibal Lecter 
• Hannibal Lecter strapped up talking through the mask 
• Hannibal’s escape 
• Buffalo Bill ‘metamorphosis’ 
• The descent into the ‘maze’ underneath Buffalo Bill’s house 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about podcast media kits, fact-checking, LinkedIn Creator Profiles and The Invisible Man - TG44 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:09 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:57 Content Spotlights 

ROGER: 3 Lies They Tell You in School That Hurt You in Business by Samuel Leeds, Entrepreneur Magazine. https://www.entrepreneur.com/article/373232 

PASCAL: How to create a podcast media kit (with examples) from Headliner Blog: https://www.headliner.app/blog/2021/05/14/podcast-media-kit/ 

00:28:36 Marketing Tech and Apps  

ROGER: Don’t fall for social media scams: https://www.snopes.com/  

The ever-evolving Restream.io now includes copyright free music: https://app.restream.io  

PASCAL: It’s all about F8 2021, the annual Facebook Conference:  

Facebook Business Suite – plan, share, review your activities on Facebook, Instagram and Messenger:  

https://www.facebook.com/business/news/introducing-facebook-business-suite  

https://www.facebook.com/business/help/205614130852988?id=765488040896522  

Facebook Business Messaging – new ways to interact with your customers and secure more sales:  

https://www.facebook.com/business/marketing/messenger  

https://business.instagram.com/  

https://www.whatsapp.com/business/?lang=en 

00:41:27 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:49:27 Creator Shout Outs 

ROGER: Louise Brogan’s explainer video for the new LinkedIn Creator Profile Type: https://www.linkedin.com/feed/update/urn:li:activity:6806134168431443968/ 

PASCAL: Judy Parsons, independent LinkedIn trainer and lead generation coach, host of the ‘LinkedIn LoveIn’ Q&A series https://www.linkedin.com/in/judithparsons/ 

00:55:23 Film Marketing 

THE INVISIBLE MAN (2020) 

A totally fresh take on an old classic. 

The film has so many taglines: It's time for her to fight back / He's coming for you… / Uncover the mystery / Prepare for the ultimate night in / Behold a new kind of fear / He’s dead. Isn’t he? / He’s not dead. He’s invisible/ He’s hunting her. Nobody’s Listening / What you can’t see, can hurt you. 

When Cecilia’s abusive ex commits suicide and leaves her a generous portion of his vast fortune, she suspects his death was a hoax. Cecilia’s sanity begins to unravel as she desperately tries to prove that she is being hunted by someone nobody can see. (source: Universal Pictures) . 

Director: Leigh Whannell 

Starring: The film stars Elisabeth Moss, Aldis Hodge, Storm Reid, Harriet Dyer, Michael Dorman, and Oliver Jackson-Cohen.  

 Music: Benjamin Wallfisch 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about marketing job titles, AI dominance, LinkedIn profile videos and Nomadland - TG43 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:23 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:49 Content Spotlights 

 ROGER: 6 Common Marketing Job Titles and What They Mean Emily Heaslip, Contributor Share:  https://www.uschamber.com/co/run/human-resources/marketing-job-titles 

 PASCAL: Are You Scared Yet, Human? - BBC Panorama documentary about the race for AI dominance and the urgent need for regulation produced and directed by Matthew Hill: https://www.bbc.co.uk/programmes/m000wft2 

00:37:35 Marketing Tech and Apps  

ROGER: LinkedIn Profile Videos – it's like a 30 second pitch! 

And you need to add subtitles to your video - MixCaptions: https://apps.apple.com/us/app/mixcaptions-video-captions/id952426779 

PASCAL: It’s all about your first online profile: About.me - A simple, yet professional place to showcase 

who you are and what you do: https://about.me/features 

Carrd.co - Simple, free, fully responsive one-page sites for pretty much anything https://carrd.co/ 

00:49:00 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

01:01:26 Creator Shout Outs 

ROGER: Gary Gorman and Jez Hunt - Biz Banter Podcast: https://bizbanter.biz/big-picture-vs-stuck-in-the-detail/ 

PASCAL: Scott Friesen - productivity specialist and host of the Simpletivity YouTube channel: https://www.youtube.com/c/Simpletivity 

01:07:00 Film Marketing 

NOMADLAND (2021) 

Tagline: See You Down The Road (unofficial) 

Director: Chloe Zhao (Songs My Brother Taught Me 2015, The Rider 2017, The Eternals 2021) 

Starring: Frances McDormand (Fern), David Strathairn (Dave). Linda May, Swankie, Bob Wells and a number of real-life nomads appear as fictionalized versions of themselves. 

Although the film has very little story, it’s an engrossing character study of the hidden nomads of America with some stunning scenery and cinematography. 

The marketing comprised of teaser trailers, vlogs, featurettes and some excellent posters we’d be happy to display on our walls. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the couch test, Google IO, business travel, and The Hitchhiker’s Guide to the Galaxy - TG42 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:25 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:20 Content Spotlights 

 ROGER: 20 Years Ago, Warren Buffett Shared a Brutal Truth That Most People Have Yet to Learn in Inc magazine by Marcel Schwantes. https://www.inc.com/marcel-schwantes/20-years-ago-warren-buffett-shared-a-brutal-truth-that-most-people-have-yet-to-learn.html 

PASCAL: Google I/O 2021 – Overview of the annual conference and key announcements from CEO Sundar Pichai and product managers https://events.google.com/io 

00:33:24 Marketing Tech and Apps  

ROGER: It’s all about getting back on the road and booking hotels: 

Booking.com, the traditional route: https://www.booking.com/ 

Hotel Tonight, the different approach: https://apps.apple.com/us/app/hoteltonight-great-deals-on/id407690035 

PASCAL: It’s all about audio apps old and new: 

Auphonic - Automatic audio post production web service for podcasts, broadcasters, radio shows, movies, screencasts: https://auphonic.com/ 

Podcastle.ai - New features including easy-to-use podcast editor, text to voice podcast creator, solo audio recorder, and Magic Dust: https://podcastle.ai/ 

00:43:27 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:51:50 Creator Shout Outs 

ROGER: Andrew Charlton of Hashtag Events From In-person to Virtual Expos: https://www.linkedin.com/in/andrewmcharlton/ 

PASCAL: Tod Maffin, host and producer of the ‘Today In Digital Marketing’ Podcast series, 5-10 minutes fast-paced news summary also available in e-newsletter format https://todayindigital.com/ 

00:59:07 Film Marketing 

THE HITCHHIKER’S GUIDE TO THE GALAXY (2004) 

Don’t leave Earth Without It. Don’t Panic. Losing Your Planet Is Not The End Of The World. 

Director: Garth Jennings 

Starring: Martin Freeman (Arthur Dent), Yasiin Bey (Ford Prefect), Sam Rockwell (Zaphod Beeblebrox), Zooey Deschanel (Trillian), Alan Rickman (Marvin), Stephen Fry (The Guide), Helen Mirren (Deep Thought) 

Based on the ongoing series by Douglas Adams including 5 books - Hitchhiker's Guide to the Galaxy, Restaurant at the End of the Universe, Life the Universe and Everything, So Long and Thanks for All the Fish, and Mostly Harmless. 

This is the ninth version of "The Hitchhiker's Guide to the Galaxy". It has previously appeared as a radio series, two record albums, novels, a television series (The Hitchhiker's Guide to the Galaxy (1981)), a computer game, a stage show, a comic book, a video game (The Hitchhiker's Guide to the Galaxy (1984)) and a towel. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the paradox of productivity, work life balance, Elgato Camlink and the film, The Mist - TG41 

 00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:02:17 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:12:30 Content Spotlights 

 ROGER: To Get More Done, Embrace the Paradox of Productivity: Why leaving more slack in your days will actually make you more productive, by Jessica Stillman in Inc. https://www.inc.com/jessica-stillman/productivity-scheduling-slack-time.html 

PASCAL: Chris Ducker, host of Youpreneur.fm podcast series: How to Win at Work & Succeed at Life – An interview with Michael Hyatt. https://youpreneur.com/how-to-win-at-work-succeed-at-life-with-michael-hyatt/ 

00:28:45 Marketing Tech and Apps  

ROGER: It’s all about upping your video quality: 

Use your DSLR as a webcam via HDMI. https://www.elgato.com/en/cam-link-4k 

Neewer Keylight LED. https://amzn.to/3eJ7uVR 

PASCAL: It’s all about using Google’s online checks: 

Suggestions to improve your mobile experience. https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite/ 

Practical recommendations to enhance your retail site. https://growmystore.thinkwithgoogle.com/intl/en_uk 

00:40:10 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:48:57 Creator Shout Outs 

ROGER: Richard Rodger: Fireside with Vox Gig Podcast: https://apple.co/3waxa3z 

PASCAL: Darren Winter, Gemma Walton, Emma Krause| New Podcast Series: ‘LIKE, CLICK, SHARE’ - latest episode: How to Capture and Retain Audiences on Social Media: https://bit.ly/3vNGsSW 

00:53:45 Film Marketing 

THE MIST (2007) 

“Fear Changes Everything. Belief divides them, mystery surrounds Them, but fear changes everything.” 

Director: Frank Darabont based on the 1980 novella "The Mist" by Stephen King. 

The film features an ensemble cast, including Thomas Jane, Marcia Gay Harden, Nathan Gamble, Andre Braugher, Toby Jones, Frances Sternhagen, Buck Taylor, William Sadler, Sam Witwer, Alexa Davalos, Chris Owen, Andy Stahl, and future The Walking Dead actors Laurie Holden, Jeffrey DeMunn, Melissa McBride, and Juan Gabriel Pareja. 

A clever horror film promoted with the innovative use of “webisodes”. The moster CGI is very effective, but the real point of the film is that the monsters can be the people we’re trapped with inside rather than the “alien” monsters outside. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the 4Ps of marketing, Twitter Spaces, humour in talks and An American Werewolf in London - TG40 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:50 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:51 Content Spotlights 

 ROGER: Attempts to update the four Ps are embarrassing – they’ve endured for a reason by Mark Ritson in Marketing Week. https://www.marketingweek.com/mark-ritson-stop-reinventing-four-ps/ 

PASCAL: How To Be More Creative When You Feel Anything But Creative by Ann Smarty for Agorapulse https://www.agorapulse.com/blog/how-to-be-more-creative/ 

00:29:36 Marketing Tech and Apps  

ROGER and PASCAL: It’s all about using Twitter Spaces for the first time 

00:42:43 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:51:04 Creator Shout Outs 

ROGER: David Nihill, author of “Do You Talk Funny.” https://www.linkedin.com/in/davidnihill/   

PASCAL: Simon Clayton Founder and MD of Marketing Skills Academy, author of ‘Marketing Masterplan’ and creator of ‘Marketing Tips’ LinkedIn Post. https://www.linkedin.com/in/simonclayton1/ 

00:55:44 Film Marketing 

AN AMERICAN WEREWOLF IN LONDON (1981)  

"Beware The Moon.” 

Halliwell's Film Guide described the film as a "curious but oddly endearing mixture of horror film and spoof, of comedy and shock, with everything grist to its mill including tourist Britain and the wedding of Prince Charles. The special effects are notable and signalled new developments in this field.” 

Director: John Landis. Special Effects: Rick Baker  

Starring: Griffin Dunne (Jack Goodman – first victim) David Naughton (David Kessler) Jenny Agutter  

Music: Elmer Bernstein, Creedence Clearwater Revival (Bad Moon Rising), Bobby Vinto (Blue Moon) Van Morrison ( Moon Dance) 

Marketing Blunder! During a preview of the film the marquee said, "From the director of National Lampoon's Animal House (1978)." Because of this, many people in the audience thought they were seeing a comedy. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about pitching ideas, caption translations, elevated conversations and A Few Good Men - TG39 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:13 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:20 Content Spotlights 

 ROGER: How to Pitch Your Ideas in 10 Minutes or Less: Use these three strategies to quickly grab your audience's attention, by Carmine Gallo, Inc. https://www.inc.com/carmine-gallo/how-to-pitch-your-ideas-in-10-minutes-or-less.html 

PASCAL: B2B Content Isn’t Boring Unless Your Writing Is by Jonathan Crossfield for Content Marketing Institute. https://contentmarketinginstitute.com/2021/03/b2b-boring-content-writing/ 

00:27:08 Marketing Tech and Apps  

ROGER: It’s all about honing your presentation skills: 

Orai – speech analysis: https://apps.apple.com/us/app/orai-improve-public-speaking/id1203178170 

PromptSmart Pro – Teleprompter and speech cards/scripts: https://apps.apple.com/us/app/promptsmart-pro-teleprompter/id894811756 

PASCAL: It’s all about new features: 

Subly – introduced a new translation option to the video captioning and subtitling service https://www.getsubly.com/ 

Kinemaster – version 5.0 of the mobile video editing app is out with new templates, project files sharing option and a new music library https://www.kinemaster.com/ 

00:37:48 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:47:46 Creator Shout Outs 

ROGER: Andrew Lopez: Elevated Conversations: 2-3 minute insights podcast/video show. https://www.linkedin.com/in/eliandrewlopez/ 

PASCAL: Andy Turner, founder and owner of English With An Expert, blogger and host of the ‘With An Expert’ video and audio series https://englishwithanexpert.com/blog/ 

00:53:05 Film Marketing 

A FEW GOOD MEN (1992) 

Directed by Rob Reiner (Stand By Me 1986, Princess Bride 1987, Misery 1990, The American President 1995 and starring Tom Cruise, Jack Nicholson, Demi Moore, Kevin Pollack, Kevin Bacon, Kiefer Sutherland, J.T Walsh, Xander Berkerley, Cuba Gooding Jr. 

Written by Aaron Arkin, based on his original play. 

A perfect script where each line matters, great performances from all the cast but no cast member ever over-shadows the others, and tense court-room scenes make this film a must-see. 

“You can’t handle the truth.” 

For marketing, the trailer has the perfect structure and storytelling to really get audiences excited! Dialogues dominated by Jack Nicholson and other actors, little said by Tom Cruise? 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Problem Solving, creativity boosters, great looking microphones and Nightcrawler - TG38 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal.  

00:01:23 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:09:56 Content Spotlights 

 ROGER: New Study: You Probably Completely Ignore This Brilliant Problem-Solving Strategy by Jessica Stillman, Inc. https://www.inc.com/jessica-stillman/new-study-you-probably-completely-ignore-this-brilliant-problem-solving-strategy.html 

PASCAL: How Perfect Audio Can Create A Productive And Happy Workforce by James Hill Director of Integrated Systems Uk & Ireland at Shure 

https://www.businessandindustry.co.uk/employee-wellbeing/how-perfect-audio-can-create-a-productive-and-happy-workforce/ 

00:24:47 Marketing Tech and Apps  

ROGER: It’s all about apps to boost creativity. 

Listen to an audio only movie: https://www.audiojack.com/ 

Shuffle some cards: https://brainsparker.com/ 

PASCAL: It’s all about great looking microphones 

AKG Lyra – Plug-and-Play USB Microphone https://www.akg.com/lyra.html 

Sontronics Corona – XLR Vocal Microphone https://www.sontronics.com/corona 

00:33.31 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:44:44 Creator Shout Outs 

ROGER: Theo Priestley – Book: The Future Starts Now: Expert Insights into the future of business, technology and society. (co-author Bronwyn Williams) https://www.linkedin.com/in/theopriestley/ 

PASCAL: Jillian Roberts Morin Marketing Director at Marlborough Economic Development Corporation (MEDC) and producer of the ‘Inside the Industry’ Live Video Series. Link the Video Series: https://www.youtube.com/playlist?list=PLb9BplaDNXviIJuiF13YZJGlA1ohJekAi Link to gradient background downloads: https://bit.ly/3sguVsV 

00:54:50 Film Marketing 

Nightcrawler (2014) 

The directorial debut of writer Dan Gilroy stars Jake Gyllenhaal as a Los Angeles thief who falls into shooting footage of crime scenes and accidents and selling the images to news channels. He eventually stoops to altering shots in order to get hotter footage and problems quickly pile up. Rene Russo, Bill Paxton and Riz Ahmed co-star. 

To promote Nightcrawler, Open Road Films used viral marketing strategies, including a fictional video résumé on Craigslist and fake social media profiles for Lou.   

(source: deadline.com) 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/