Two Geeks and A Marketing Podcast

The one about Metaverse patents, why the brain hates PowerPoint, best webcams and Minority Report - TG66 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:34 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:12:20 Content Spotlights  

ROGER: 4 Innovations That Give a Sneak Peek Into the Metaverse by Gabrielle Bienasz on Inc.com: https://www.inc.com/gabrielle-bienasz/facebook-metaverse-meta-patent-review.html 

PASCAL: Science Just Discovered Your Brain Really Hates PowerPoint by Geoffrey James for Inc.com: https://www.inc.com/geoffrey-james/science-just-discovered-your-brain-really-hates-powerpoint.html 

00:25:07 Marketing Tech and Apps   

ROGER: It’s all about The best webcams for WFH: 

The Razer Kiyo Pro (Best on the market): https://www.techradar.com/reviews/razer-kiyo-pro 

Elgato Facecam (Best for Streamers): https://www.techradar.com/reviews/elgato-facecam 

Logitech C920 (Best over all): https://www.techradar.com/reviews/logitech-c920 

PASCAL: It’s all about social media planning: 

The 2022 Pexels Content Calendar https://pexels.my.canva.site/pexels-2022-content-calendar-site Find events, click on them, discover photos and videos! 

The 24 Slides Social Media Content Planner https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template and access to the full library of free templates https://24slides.com/templates/featured 

00:32:49 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:40:04 Creator Shout Outs  

ROGER: Kiran Kapur – CEO at Cambridge Marketing College and host of the Cambridge Marketing Podcast. https://lightbluemedia.podbean.com/ 

PASCAL: Alex Keith, co-founder of Startium and the author of the new blog series ‘Founder Stories’. The first episode is about Yvon Chouinard founder of Patagonia. 

https://www.startium.co.uk/post/yvon-chouinard 

00:43:42 Film Marketing  

Minority Report (2002) 

Director: Steven Spielberg 

Writer: Philip K. Dick(short story), Scott Frank(screenplay), Jon Cohen(screenplay) 

Stars: Tom Cruise, Colin Farrell, Samantha Morton 

Taglines:  

• What would you do if you were accused of a murder, you had not committed... yet? 
• Everybody Runs 
• The system is perfect until it comes after you. 
• Get Ready to RUN! 

Whilst there’s little information available about the marketing of this film, Minority Report – now 20 years old – is a masterclass in prediction. It shows how intrusive surveillance could become, how personalised ads could be and paints a scary picture about privacy. We discuss how many of the films predictions have come true. 

It’s also a fantastic action chase movie. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about what’s holding you back, Gantt Charts, video testimonials and Scream 5 - TG65 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:01 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:42 Content Spotlights  

ROGER: The surprising way to beat the one thing your brain is hardwired to hold you back on by Brian Scordato, Fast Company: https://www.fastcompany.com/90713287/the-surprising-way-to-beat-the-one-thing-your-brain-is-hardwired-to-hold-you-back-on 

PASCAL: The Better Life You Deserve by LG for CES 2022: https://youtu.be/ZKQ-u9vEPTs 

00:29:47 Marketing Tech and Apps   

ROGER: It’s all about project workflow 

Monday.com https://monday.com/lp/gantt/newfeatures/ 

Gantt pro – best for professionals and students https://ganttpro.com/ 

Team Gantt – best for small businesses? https://www.teamgantt.com/ 

PASCAL: It’s all about the power of video content 

Vocal Video https://vocalvideo.com/ Get amazing video testimonials from anyone, anywhere. Automagically. 

Premium Beat https://www.premiumbeat.com/blog/category/free-for-video/ Free video assets and elements for your next visual storytelling project. 

00:36:33 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:43:37 Creator Shout Outs  

ROGER: David Worsfold – Journalist, Author, Speaker and Trainer: https://worsfoldmedia.co.uk/my-blog/ 

PASCAL: Clare Downham, Queen of Calm. The Coach with 𝑻𝒉𝒆 𝑨𝒏𝒕𝒊𝒅𝒐𝒕𝒆 𝒕𝒐 𝑺𝒆𝒍𝒇-𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕 - Host of the Daily LinkedIn Live at 7.45 am - The Calm Cast : https://www.linkedin.com/in/claredownhamqueenofcalm/ 

00:58:44 Film Marketing  

Scream 5 (2022) 

Director: Matt Bettinelli-Olpin and Tyler Gillett 

Writer: James Vanderbilt and Guy Busick 

Music By: Brian Tyler replacing Marco Beltrami, who composed the score for the previous four films 

Starring: Marley Shelton, Courteney Cox, David Arquette, and Neve Campbell, who reprised their roles from previous installments and joined by a new cast of teenagers pursued by Ghostface. 

Strapline: It’s Always Someone You Know! 

After a 10 year gap the Scream franchise returns with another Ghost Face killer on the loose. We dig deep into the remarkable social media marketing campaign which supported the release. But did the algorithm get it right? 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about over-hyped trends, how to be more curious, NFT podcasts and Dog Soldiers - TG64 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:04:06 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:19 Content Spotlights  

ROGER: The 7 most overhyped trends of 2022 by Mark Wilson, Fast Company. https://www.fastcompany.com/90707314/the-7-most-overhyped-trends-of-2022 

PASCAL: 3 Ways To Train Your Brain To Be More Curious by Art Markman for Fast Company. https://www.fastcompany.com/90712182/3-ways-to-train-your-brain-to-be-more-curious 

00:32:33 Marketing Tech and Apps   

ROGER: It’s all about stock illustrations for your content.  

Drawkit – icons and more: https://drawkit.com/ 

Free pngs – photos, emojiis and graphics: https://freepngimg.com/ 

PASCAL: It’s all about podcasting, again!  

Rode has released two new microphone solutions:  

Rode Videomic GO II https://www.youtube.com/watch?v=JJhb3rqRN3M 

Rode Wireless GO II https://www.youtube.com/watch?v=coSxxNIcHCs 

Amazon Music and Stitcher can help promote your podcast, you just need to ask  

https://form.jotform.com/212855057995065 

https://lp.stitcher.com/promo 

00:41:07 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:48:10 Creator Shout Outs  

ROGER: Be a Better Speaker – Podcast with Graham David https://podcasts.apple.com/us/podcast/be-a-better-speaker/id1472767820?uo=4Be 

PASCAL: Andy Storch, business consultant, speaker and author of ‘Own Your Career’, host of the new podcast series ‘My NFT Journey’ https://open.spotify.com/show/7LdXHXA4dvOdua74BSqpAh 

00:54:07 Film Marketing  

Dog Soldiers (2002) 

A routine military exercise turns into a nightmare in the Scotland wilderness.  

Director: Neil Marshall  

Writer: Neil Marshall  

Stars: Sean Pertwee, Kevin McKidd, Emma Cleasby  

Tagline: A bitch of a Werewolf movie 

We celebrate the 20th Anniversary of one of the best werewolf movies of all time. Whilst there is little material available online about the marketing that went with the launch of the film, the stories about how the team brought the production to the screen are fascinating. There’s also real drama in the hunt for the lost negatives which almost scuppered the launch of a 4K Blu Ray. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one the NFT craze, recreating Ceefax, Riverside.fm and No Time To Die - TG63 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:44 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:22 Content Spotlights  

ROGER: The NFT craze has stopped being funny – Ryan Cooper, The Week: https://theweek.com/culture/arts/1008539/the-nft-craze-has-stopped-being-funny 

PASCAL: ‘Text appeal: Ceefax recreated by 20-year-old Northern Irish man’ by Jim Waterson, Media Editor at The Guardian: https://www.theguardian.com/media/2022/jan/05/text-appeal-ceefax-recreated-by-20-year-old-northern-irish-man 

00:28:22 Marketing Tech and Apps   

ROGER: It’s all about copywriting: 

SlickWrite – proofreader and alternative to Grammarly: https://www.slickwrite.com/ 

Readable – improving your copy: https://readable.com/ 

PASCAL: It’s all about taking your video and audio series forward: 

Riverside.fm - Your Online Recording Studio https://riverside.fm/home including separate audio tracks and quick video editor 

The Podcast Font Website - https://podcastfont.com/ icons, logos, graphical buttons and links for your podcast episodes and webpages 

00:35:03 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:41:11 Creator Shout Outs  

ROGER: Johnny Timpson for getting an OBE for his tireless work in financial services and Govt to help people with disabilities: https://www.linkedin.com/in/johnny-timpson-obe-598987/ 

PASCAL: James Ede, Audio Producer and Founder of Be Heard, creator of the Be Heard Guides & Resources Hub: https://www.beheard.org.uk/guides-resources 

00:46:10 Film Marketing  

No Time To Die (2021) 

Director: Cary Joji Fukunaga (True Detective, Maniac, The Alienist) 

Writer: Neal Purvis, Robert Wade, Cary Joji Fukunaga, Phoebe Waller-Bridge 

Music By: Hans Zimmer 

Starring: Daniel Craig, Léa Seydoux, Rami Malek, Lashana Lynch, Ralph Fiennes, Christoph Waltz, etc. 

We’ve waited so long for Bond 25. The last of 5 outings with Daniel Craig. Delayed three times by the pandemic, No Time to Die was worth the wait. It’s a great film in all respects. We celebrate the film making and the marketing of this latest outing for 007. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about branding tricks with magazines, BlaBlaCar, microphones and The King’s Speech - TG62 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:23 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:16:16 Content Spotlights  

ROGER: Starting a Business? Use This Old School Tactic to Jumpstart Your Brand. This simple technique catapulted the second largest boutique hotel company in the world, and it can work for your business too. By Nicholas Sonnenberg, Inc. https://www.inc.com/nicholas-sonnenberg/starting-a-business-use-this-old-school-tactic-to-jumpstart-your-brand.html 

PASCAL: The Beatles: Get Back – the 3-part documentary directed by Peter Jackson with 1969 footage recorded over 4 weeks by Michael Lindsay-Hogg and colleagues. https://www.disneyplus.com/en-gb/series/the-beatles-get-back/7DcWEeWVqrkE 

00:32:01 Marketing Tech and Apps   

ROGER: It’s all about getting help from others 

BlaBlaCar – Carpooling Journeys: https://www.blablacar.co.uk/ 

TaskRabbit – Help with stuff at home: https://www.taskrabbit.co.uk/ 

PASCAL: It’s all about your mobile audio video kit 

Sennheiser MKE 200 Tripod Kit – All in one Directional On-Camera Microphone with Smartphone Clamp & Manfrotto PIXI Mini Tripod 

https://www.amazon.co.uk/Sennheiser-Professional-Directional-Microphone-509256/dp/B08YS2JKMG?th=1 

Anchor by Spotify - accounts have now been enabled for Video Podcasts as well as audio only https://anchor.fm 

00:41:49 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:47:00 Creator Shout Outs  

ROGER: Angus Grady – the LinkedIn Unlocker. https://www.linkedin.com/in/angusgrady/ 

PASCAL: Mark Asquith, co-founder of captivate.fm and the host of ‘7-minute mentor’ audio series – just published all 607 episodes on dedicated website: https://www.the7minutementor.com/ 

00:52:45 Film Marketing  

The King’s Speech (2010) 

It takes leadership to confront a nation’s fear. It takes friendship to conquer your own. 

Written by: David Seidler  

Directed by: Tom Hooper  

Starring: Colin Firth (King George VI), Helena Bonham Carter (Queen Elizabeth), Geoffrey Rush (Lionel Logue), Jennifer Ehle (Myrtle Logue), Guy Pearce (King Edward VIII). 

We look at the word of mouth marketing for this excellent character study. A must watch for anyone who has to take part in public speaking. The dialogue between Colin Firth and Geoffrey Rush is exquisite.

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Spam email, video editing cuts, Canva and Harry Potter and the Philosopher’s Stone - TG61 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:51 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:12:17 Content Spotlights  

ROGER: Employee Gets Revenge On ‘Best Buy’ After It Forces Him To Spam Customers With Promotional Emails by Jonas Grinevičius and Ilona Baliūnaitė in Bored Panda. https://www.boredpanda.com/free-trials-spam-buying-firestick-using-corporate-addresses/?utm_source=flipboard&utm_medium=referral&utm_campaign=organic 

PASCAL: 9 Essential Cuts Every Video Editor Needs to Know by Lewis Mcgregor 

https://www.shutterstock.com/blog/9-essential-cuts-video-editing 

00:24:55 Marketing Tech and Apps   

ROGER: It’s all about revisiting Canva: https://www.canva.com/ 

• Auto-enhance 
• Auto Blur 
• Face Retouch 

PASCAL: It’s all about bringing new life to your social media posts 

Content Drips https://contentdrips.com/ save time creating quote style photos, animated graphics and carousel for social media 

Render Forest https://www.renderforest.com/templates create 3D animations to promote your products and services 

00:35:14 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:42:28 Creator Shout Outs  

ROGER: Carrie Eddins – 12 Days of Twitter PR: https://www.linkedin.com/posts/carrieeddins_twitterpr-12daysoftwitterpr-visibility-activity-6869374188935815168-HzTR 

PASCAL: Jenni Field host of the Redefining Communications podcast series: https://redefiningcomms.com/podcast-redefining-communications-with-jenni-field/ 

00:47:09 Film Marketing  

Harry Potter and the Philosopher’s Stone (2001) 

Director: Chris Columbus 

Writer: JK Rowling, Steve Kloves 

Music By John Williams 

Stars: Daniel Radcliffe, Rupert Grint, Emma Watson supported by the who’s who of the British TV and Film industry. 

We help celebrate #20YearsOfMovieMagic by reviewing the first Harry Potter film and take a close look at the marketing campaign which successfully used scarcity (partially due to the need to protect the young actors) to increase interest in the movie. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about customer choices, stand out expertise, Crypto and the TV Series "Squid Game” - TG60 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:57 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:12 Content Spotlights  

ROGER: Reducing the ‘friction’ of too many choices makes your buyer’s decision easier 

By Helen Edwards in Marketing Week. https://www.marketingweek.com/helen-edwards-friction-of-choice/ 

PASCAL: Expertise Is Dead: How to Stand Out When Everyone’s an Expert by Nate Nead for readwrite.com 

https://readwrite.com/2021/11/15/expertise-is-dead-how-to-stand-out-when-everyones-an-expert/ 

00:27:42 Marketing Tech and Apps   

ROGER: It’s all about crypto and NFTs 

Crypto Wallet app – Coinbase: https://www.coinbase.com/mobile 

OpenSea NFT Marketplace: https://apps.apple.com/us/app/opensea-nft-marketplace/id1582861796 

PASCAL: It’s all about your post Zoom event experience: 

Fathom Zoom Meeting Notes Creator https://fathom.video/ Fathom helps you effortlessly highlight and share important moments from your meetings 

Repurpose.io https://marketplace.zoom.us/apps/48Sf7TeyS5y6sYHehtlNxA publish full recordings or clips of your Zoom recording on YouTube, Facebook, LinkedIn, and Twitter. 

00:41:43 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:49:24 Creator Shout Outs  

ROGER: SKYFALL Analysis: Story Structure, Themes, and Easter Eggs Explained | Screenwriting 101 by Class Act YouTube Channel: https://youtu.be/EJfVs7eWRzY 

PASCAL: Jeff Kelisky and the team at Seedrs.com https://www.seedrs.com/academy/ guides, tools and resources to help founders grow their business, raise capital and successfully crowdfund. 

00:54:42 Film Marketing  

Squid Game (2021) 

Series Written and Directed by Hwang Dong-hyuk 

This week we look at the massively successful Korean TV series, Squid Game (which was originally conceived as a film) and chart the story of how writer director Hwang Dong-hyuk took over a decade to bring it to screen. 

It’s a violent, dark drama about a deadly game show which is an allegory for modern society. 

We look at the design and imagery and how the series became so popular over the whole word through various local campaigns. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about copywriting resources, Everything VR&AR and Funky Marketing podcasts and "X-Files: I Want to Believe” - TG59 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:32 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:52 Content Spotlights  

ROGER: 50 Resources and Tools to Turbocharge Your Copywriting Skills by Freya Giles in Smashing Magazine: https://www.smashingmagazine.com/2021/10/resources-tools-turbocharge-copywriting-skills/ 

PASCAL: Techscape: What To Expect From The Online Safety Bill by Dan Milmo for The Guardian: https://www.theguardian.com/technology/2021/nov/10/techscape-online-safety-bill-ofcom 

00:24:00 Marketing Tech and Apps   

ROGER: It’s all about Radio. 

Radio UK App: https://apps.apple.com/gb/app/radio-uk-live-fm-stations/id1488265833 

Mad Wasp Radio App: https://apps.apple.com/gb/app/mad-wasp-radio/id1405556303 

PASCAL: It’s all about the surprising future of video marketing: 

https://www.synthesia.io/ create AI presenters in over 40 languages using avatars or video recording of yourself and teammates 

https://www.lalal.ai/ extract and separate vocal, instrumental, drums, bass guitar and piano tracks without quality loss 

00:32:32 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:40:24 Creator Shout Outs  

ROGER: Nemanja Zivkovic – The Funky Marketing Show https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408 

PASCAL: The VR/AR Association: Everything VR & AR weekly podcast hosted by Tyler Gates and Sophia Moshasha, produced by Teddy Magrane, Robert Dough and Vicky Sweet. https://www.thevrara.com/podcast 

00:45:00 Film Marketing  

X-Files: I Want to Believe (2008) 

Director: Chris Carter  

Writer: by both Carter and Frank Spotnitz 

Music By Mark Snow  

Stars: David Duchovny, Gillian Anderson, and Mitch Pileggi,  

Strapline: To Find The Truth, You Must Believe. 

The second X-Files film is a good detective style mystery but features none of the series usual UFO mythology or “monster of the week” story-telling and as a result doesn’t feel like an X-Files film. Plus, the marketing for the film fell well short of what was needed to promote the film against other releases such as the Dark Knight. 

Roger and Pascal think about what they would have done if they’d been in charge back in 2008 to create a much more hard hitting and immersive campaign. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about rebranding in the digital era, DJI Action 2 camera, UK Health Radio and “Interview with the Vampire” – TG58 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:25 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:16:31 Content Spotlights  

ROGER: Is the Future Really All That Different by Matt Desmier at TEDxSouthampton: https://youtu.be/DNqPFBCiFjY   

PASCAL: The Art of Rebranding for the Digital Era by Paul Hiebert for AdWeek: https://www.adweek.com/brand-marketing/digital-era-rebrand-velveeta-screens-tiny-icons/ 

00:26:49 Marketing Tech and Apps   

ROGER: It’s all about action cameras. 

The DJI Action 2 and accessories. Camera. Front screen module. Power Module. Magnetic Lanyard: https://www.dji.com/uk/dji-action-2 

PASCAL: It’s all about your next webinar and online resources. 

https://slidesgo.com/ Free and Premium Google Slides and Microsoft Powerpoint templates across many business categories. 

https://www.timeline.ly/ Online annotation and commenting tool for YouTube videos, ‘play it, pause it and instantly add a comment’. 

00:34:23 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:43:40 Creator Shout Outs  

ROGER: Johanna Mayer is a podcast producer and hosts Science Diction from Science Friday. Thanks to Owen Philipson for pointing me at this episode: https://www.wnycstudios.org/podcasts/science-diction/articles/jargon-we-love-to-hate-it 

PASCAL: UK Health Radio https://www.ukhealthradio.com/ “Real feel good radio”. The first-ever radio station in the world dedicated only to health and wellness founded by Johann Ilgenfritz. 

00:49:12 Film Marketing  

Interview with the Vampire (1994) 

Director: Neil Jordan  

Writer: Anne Rice  

Stars: Tom Cruise, Brad Pitt, Christian Slater, Antonio Banderas 

This gothic horror masterpiece set in New Orleans and Paris re-defined the vampire genre and features great performances from Pitt and Cruise along with copious amounts of gore. 

Whilst little information exists about the marketing of the film apart from the trailer and posters, we know that writer Anne Rice objected to Tom Cruise being cast in the role of Lestat. She kicked up a torrent of publicity whilst airing her concerns. 

Once the film came out she admitted Cruise’s performance was excellent and the film was a masterpiece. She even took out an advert in the NY Times to admit she was wrong. 

We dig into this story in more detail. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about eMarketing Excellence, getting to the point, wireless microphones and “The Evil Dead” – TG57 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:09 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:11 Content Spotlights  

ROGER: Stop rambling. Here’s how the most successful people get to the point, says public speaking expert. https://www.cnbc.com/2021/10/19/stop-rambling-use-this-easy-trick-to-get-to-the-point-faster-says-public-speaking-expert.html 

 PASCAL: eMarketing Excellence – The Heart Of eBusiness – A book by PR Smith and Dave Chaffey – 20th Anniversary! https://www.davechaffey.com/ and https://prsmith.org/books/  

00:22:37 Marketing Tech and Apps   

ROGER: It’s all about video and audio: 

Tech Magnet: Wireless microphone for smart phones. https://techmagnet.net/products/smartmic-wireless-microphone 

Mobile Phone Gimbal: https://techmagnet.net/products/vertigo-mini-smart-gimbal 

PASCAL: It’s all about inspiration when selling products online 

https://www.junglescout.com/ your all-in-one platform to understand the behaviour of customers on Amazon 

https://www.lapa.ninja/ a gallery featuring the best 4000+ landing page examples for products and services 

00:30:21 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:38:16 Creator Shout Outs  

ROGER: The Stoop Storytelling Podcast (Laura Wexlin and Jessica Henkin): https://stoopstorytelling.com/podcasts/ 

PASCAL: The team at We Are UMi launched a new podcast series ‘UMiCast’ hosted by Richard Dawson. Guests so far include Ian Livingstone, Jonny Grubin and Lizzy Hodcroft. https://open.spotify.com/show/7LQJxOccH5nMjW0YjOglSp and https://www.weareumi.co.uk/webapp/inspiration/podcast-ian-livingstone-on-the-power-of-gaming/ 

00:42:24 Film Marketing  

The Evil Dead (1981) 

Director/Writer: Sam Raimi  

Stars: Bruce Campbell (Ash), Ellen Sandweiss (Cheryl), Richard DeManincor (Scott), Betsy Baker (Linda), Theresa Tilly (Shelly) 

One of the scariest low-budget movies of all time, the Evil Dead is still banned in certain countries. 

It’s also perhaps one of the first examples of influencer marketing. After trying to create a “show within a show” to coax media commentators, and merch campaign by Irvin Shapiro, a comment by author Stephen King who saw the film at Cannes lifted the campaign into orbit. King’s comment appeared in the marketing and increased demand overnight. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/