Your Friends Won't Be There When You Make It (And Why That's Okay)

In this episode of Two Guys One Mic, the guys dive into a brutally honest reality most people avoid:

The friends you have right now probably won't be the friends you have when you're successful.

They unpack what happens when you start raising your standards, chasing a bigger life, and outgrowing the people who still want to drink, coast, and live in the past.

If you've ever felt guilty for outgrowing your circle, or lonely on the way up, this one's going to hit hard.

🔥 In This Episode, We Talk About:

• Why your current circle won't survive your future success

  • The painful truth about outgrowing people you genuinely love

  • Why you can't sacrifice your standards to keep everyone comfortable

• "Dragging" friends vs. walking your own path

  • Trying to pull people with you who don't actually want to grow

  • The moment you realize you're the only one taking your life seriously

• Environment over intention

  • If nothing changes, nothing changes

  • Why it's not about them being bad people — it's about the environment you're choosing to stay in

• High standards vs. low standards

  • What happens when someone with high standards spends time with someone who doesn't care

  • Two outcomes:

    1. You lower yours

    2. They raise theirs (rare)

• People who only see the 'old you'

  • Friends who constantly bring up drunk stories, dumb decisions, and your past identity

  • Why that's not "just joking around" — it's them dragging you back down

• Givers vs. takers

  • The difference between friends who pour into you vs. only take from you

  • Why most entrepreneurs are natural givers and constantly attract takers

• The Lonely Chapter of Entrepreneurship

  • The phase where you're no longer aligned with your old circle

  • You're not yet in rooms with people ahead of you

  • You're stuck in the middle — leveling up alone

• Business, team, and hard decisions

  • Firing good people who are slowing down the mission

  • Keeping business and personal separate

  • Why "potential" isn't enough if the output isn't there

• The Quicksand Analogy

  • Entrepreneurship as standing in quicksand with only your nose and mouth above the surface

  • You're kicking like hell to get out — you can't afford people who are pulling you down or digging deeper

• Mic-drop quote to remember

  "Trees don't hang out with the grass, even though they started in the same place."

🧠 This Episode Is For You If…

• You feel guilty for wanting more than your current circle

• You're tired of being the only one obsessed with growth

• You've got people in your life who "support you"… but also low-key hold you back

• You're in that weird space where you're not who you used to be, but not yet who you're becoming

🎧 Listen, Then Do This:

• Audit your circle:

  • Who drains you?

  • Who actually supports growth, not just says they do?

• Ask: "Do they fit into the life I'm building, or just the life I'm leaving?"

• Be willing to walk through the lonely chapter to get to the next level.

The $10M Instagram Funnel Blueprint Is Here (And the Wild Story Behind It)

In today's episode, Brian and Cole crack open a monumental moment in their careers — the official launch day of Brian's brand-new book: The $10 Million Instagram Funnel Blueprint. This isn't just another "guru book." It's 11 years of business lessons, strategies, trial-by-fire failures, and proven systems condensed into 231 pages.

And yes… it's 99 cents.

🔥 What We Talk About in This Episode 📘 The Book That Took 11 Years to Build

• Why this book is the complete playbook that took them from tiny Calgary apartments to an 8-figure company

• How the exact strategies in this book have helped

  • 419 coaches hit $10K/month

  • 12,000+ coaches scale their online business

  • Tens of thousands more indirectly through ripple effects

✍️ The Insane Writing Journey

• Brian's one-week writing sprint in a Calgary Airbnb

• Turning a 300-page Google Doc into a finished book

• Hiring two mentors ($20K + $30K) to learn publishing, editing, and distribution

• The 3-stage editing process Brian had no idea existed

🧠 Writers Who Speak vs. Speakers Who Write

• Cole breaks down why Brian is a "writer who speaks"

• Why knowing your creative style changes everything about your content output

• How this insight helped them build the actual structure of the book

📚 What's Actually Inside the Book

A true start-to-finish blueprint, including:

• How to set up an Instagram profile for sales

• Understanding your IG funnel

• Posting strategies + viral reel breakdowns

• Batch recording and editing

• Sales scripts, DM scripts, phone scripts

• High ticket closing

• Scaling with VAs & boosting posts

• A magnetic giveaway

• A 14-day challenge

• 7+ client acquisition systems

Scan the QR codes in the book → get an entire portal of plug-and-play resources:

• Scripts

• Templates

• Frameworks

• How-to guides

• Scaling systems

📈 Proof This Works in ANY Industry

Real case studies using the same principles from the book:

• RealtorDR → grew from $24M to $60M in 2 years using Instagram

• K Capitals → from $80K/mo to $2.5M/mo and 16K followers to 747K followers

• Countless fitness coaches earning $100K–$450K per month

🔁 Why You Should Read This Book Multiple Times

• Why most coaches skip the fundamentals and sabotage themselves

• How rereading is required for actual retention (not just consumption)

• The difference between "hearing advice" and "understanding it deeply"

😂 Entrepreneurship in Real Time

• Brian scanning QR codes during the episode to make sure they work

• Why entrepreneurship is literally "jump out of the plane and build the parachute on the way down"

• How even massive companies still have tiny fires behind the scenes

🎁 Limited-Time Giveaway

Buy the ebook for 99 cents, leave a review, screenshot it, and share it to your story.

Every day Brian picks one winner to receive:

• A signed physical copy (express-mailed to your house)

• A $100 Amazon gift card

📍 Final Takeaway

If you:

• want to grow online

• make money from social media

• or run ANY business that depends on attention

…this book gives you the exact formula Brian and Cole used to grow to $10,000,000 per year.

It's 99 cents. No excuses.