People will stick with a company longer and spend more money with them to reach the next milestone in a loyalty program. It makes people willingly play vanity against consumer business sense.

It is not about finding shortcuts or corners to cut. You should look for as many advantages to promote your business that will give you an edge that is ethical.

Know the difference between a gift given to you to put towards your business and a loan that must be paid based on defined terms and conditions.

As a history buff, I know a lot about things that happened before I was born because someone took the time to document the events in hopes future generations can learn and grow. As a business person, be a student of others’ history of progress so that you too can learn from the past to help you progress toward a more lucrative future.

When you're not working on your business, you're not working on your business. But there are times when the best thing you can do for yourself and your business is to not work on your business and be unreachable for a while.

Getting a new business off the ground is hard. Keeping an existing company going is hard. If the company you call your own is not taking care of you as you would like, you should consider going out to get a job working for someone else.

All job seekers know that a typical job description as written is supposed to disqualify as many applicants as possible. All employees also know that 'other duties as assigned' is a back door for abuse through piling on unrelated work as any boss can declare as 'necessary.'

When you go shopping, ever notice that the prices seldom end in zero? Why do prices end in 5, 7, 88, or 9?

If you are just getting started in business and are unsure of what to focus on as a product or service, find the intersection of these three concepts: what you can do or produce, what people will pay money for, and what you don't mind having to do. In that order of importance.

Want some insight into an industry? Be a customer and get to know a few of the guys' workings from the other side of the counter.