Paula Scher talks about her paintings and if she could make a choice between painting and design. Why she paints only in all caps and her favourite letters. Branding the United Sates. What does it mean to be a designer from New York and her love for New York City.

Paula Scher talks about her rituals and superstitions, fears and inspiration. How she accepts change and being fluid. What it is really like to be part of Pentagram and how it works. The differences between the New York and London offices. What it was like to work in the record industry.

Kenya Hara continues to tell us why he became a graphic designer, why and how important design is to the world and its effect on us. What would Kenya Hara do if he wasn’t a designer. Finally he reveals to us why designers wear black. And his dream project for children in elementary school. Listen carefully and you will find out.

Kenya Hara discusses his interest in the concept of emptiness and the relation to the Shinto religion. The haptic qualities of his work and how technology gives us the power to expand our senses. The future of graphic design and the evolution of typography.

Pierre Bernard continues to talk about his activities with Grapus. The difference between French and Dutch design. The current situation of design and how design should have a relation with society. If there is no commissioner there is no design. Lastly what it meant to him to receive the Erasmus Prize.

Pierre Bernard talks about how he became interested in design and how he discovered it in Poland with Henryk Tomaszewski. The greatest lesson he learned. His initial working life in advertising. How Grapus was invented and what ideologies they followed.

Uwe Loesch tells us why he enters competitions and why young designers also should! How he approaches design, with the thought of every innovation needs an accident. How he convinces clients and irritates the observer. How he became a designer and his choice between journalism and design.

Uwe Loesch tells us the story behind his black and white shoes. If he really is a typical German designer or is he more Japanese? How Dada and Surrealism have influenced his work. How language makes an impression on design. The essence of his work which he considers to be ironical sophisticated messages.

Reza Abedini discusses his work rituals, how he initially studied painting, and the Iranian touch in his work. He also talks about the current state of Iranian design, the richness of Persian calligraphy and its importance in design. The influence of the revolution on current design, and how he approaches design and finally what it means to receive the Prins Claus Award.

Niklaus Troxler talks about his home town Willisau in Switzerland, his love for jazz and initiating the Willisau Jazz festival. How he designs posters for the concerts and how you set yourself free when you design your 100th poster.