We chat with Singular CTO Eran Friedman about SKAN, Singular's open-source framework for SKAdNetwork.

The key goals: 

 - identify the top challenges

 - maximize use of your 100 campaign IDs

 - manage the data from SKAdNetwork and bring it all together

 - reduce fraud

 - simplify conversion management ... and optimize conversion methodologies on the fly

 - combine SKAdNetwork data with IDFA data and data from other sources

 - and more!