Pat is a fantastic musician, and an incredibly humble guy. For example, whilst initially talking and during our interview, I hadn’t realised that I’ve actually got one of Pat’s songs in my own music playlist and Pat didn’t bring up his music - I wish he had, but you may not have enjoyed all of my fanboy questions. However, that’s not what we were here to discuss in this interview.

He’s a Google ads expert who’s helped with suicide prevention, anti-radicalisation, drugs support re-directing and meddled in experiments in political advertising and an all round Google tech disrupter (in my opinion, in a good way).

An all round fascinating guy, great artist, deep thinker and someone in the early stages of some real top-level disruptive innovation.

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