UImpact Packaged for Growth Podcast

So often in business we are told what we should do, where to market, how to approach clients, etc...and we lose a sense of creativity in how we approach the solutions we offer. This episode will focus on elevating the solutions you offer.  

One thing I hate to see are entrepreneurs that struggle with creating true profit in their business. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. Translation: 80% will crash and burn. Heartbreaking! I want you to be the 20% that defy the statistics. I will explain at least 3 root causes as to why 80% of entrepreneurs are not profitable.

We have all heard it said that branding is not about your logo, website, font size, etc. This is true. It is not about any of those things however those components do shape the perception of your brand. The reality is, is that your brand is rooted in your business identity. It is what you are known for in your industry, in the eyes of your clients, and what people think when they hear your name. So what do you people think and do when they see your brand?

I am going to say something that will probably have some of you giving me the side eye, or will cause you to raise your eyebrow. Ok here it goes. I think the Kardashian family are truly great examples of how to keep your brand relevant. I am sure many of you will say that I could have come up with a better example but let me share with you why I feel they are a good example and how that can apply to us. 

One of the most prevalent questions I hear from entrepreneurs is how do I really stand out. How do I really crave a space in my industry? How do I really create a unique selling proposition? These are the questions I wanted to address in this episode. I want to challenge you to look beyond the selling proposition and focus more on what really matters when standing out.

This is not the typical podcast on marketing, branding and positioning. I wanted to address a season in which each entrepreneur goes through that can be challenging and frustrating. 

We love to hear from you about topics you would love to see featured on our podcast. We received an email about around how to handle when a client does not respond to your proposals...after they have shared they were ready to move forward. Here is my response.

If you can’t tell by now (which I hope that you do), I love to create new and fun ways to engage my audience. Business should be fun and engaging. The more you keep things exciting, the more engaged you and your audience will be as well.  

So today I want us to explore how to engage the “senses” to draw in your audience. I am talking about sight, sounds, taste, touch and smell. The formal name for using the various senses in your marketing is called Sensory Branding. You can use one or multiple senses to engage your audience.

There's a lot to say when it comes to how to do email marketing. We could talk for days about effective email marketing campaign tools, processes and how to set it up. However, none of that matters if you are not measuring the results of your campaign. Let's take a look at the metrics you should be paying attention to in your email marketing efforts. 

Does this sound like you? Do you find that you abandon your current projects to pour into a new project that you feel is going to be a winner. Do you find that you love to start new projects but you don’t always see them through to completion?  That is where the term "shiny ball syndrome" has come from. In this episode we will cover how you can avoid this "syndrome" that really is more myth than reality. Let's get to the root.