Ultimate Guide to Digital Marketing for Consultants in 2024

In this podcast episode 80, Russell Pearson shared his expertise on optimizing digital marketing for consulting businesses, emphasizing the importance of thought leadership, intentional next steps, and digital assets. Thought leadership involves clearly defining our audience and sharing our expertise to establish trust and understanding. Intentional next steps guide prospects from being strangers to becoming clients, emphasizing the importance of engaging them in conversational dialogue and diagnostic processes. Digital assets, tailored to our target market, such as landing pages and lead magnets, facilitate the conversion of prospects into clients. It's crucial to align our digital marketing strategy with our preferences and personality to maximize effectiveness and enjoyment. Watch the video version of this podcast on YouTube, click the link below: https://www.youtube.com/c/russellpearson

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