In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the essential world of keyword research, specifically tailored for gym owners. If you've ever wondered why your content isn't getting the traction it deserves or how to ensure your gym stands out in the digital crowd, this is the episode you can't afford to miss.

Timeline Summary:

• [00:00:06] Introduction to Keyword Research
• [00:00:44] Importance of Long Tail Keywords
• [00:02:53] Finding What People Search For
• [00:06:08] Creating Specific, Niche Content
• [00:08:30] Key Points for Gym Owners

Key Takeaways:

1. Keyword Research Simplified: Understanding the fundamental concept of using specific search terms to enhance visibility online.
2. The Power of Long Tail Keywords: Importance of targeting specific, detailed searches rather than broad, generic terms.
3. Tools for Discovery: Utilizing free and paid tools to uncover what potential clients are searching for, including Google’s auto-suggest feature, Answer the Public, SEMrush, and Ahrefs.
4. Content Creation Strategy: The necessity of creating content that answers the specific questions and needs of your target audience to improve search rankings.
5. Analyzing Keyword Effectiveness: Learning how to select keywords based on their search volume and relevance to your niche, aiming for less competitive, niche-specific phrases.
6. Application to Business Goals: Aligning keyword research and content creation with your business objectives, such as selling gym memberships or promoting specific services.
7. Keeping It Simple: The importance of not overcomplicating the process, focusing on what your audience is actually searching for rather than what you think they should know.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit
• Google Search Console
• Answer the Public
• SEMrush
• Ahrefs

Quotes:

"Keyword research is about finding the terms and words that people use to search for what you offer." - James Breese

"90+ percent of all pages in Google don’t get found organically because it's not content people are searching for." - James Breese

"To rank higher, you've got to choose keywords with less competition and more specificity." - James Breese

"Think about the questions your clients always ask; there lie your most valuable keywords." - James Breese

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