Megan Westgate, founder of the Non-GMO Project, introduces a new standard, NonUPF Verified, that will help consumers understand and make choices about ultra-processed foods. Drawing on the success of the Non-GMO Project in driving widespread market changes, Westgate emphasizes the power consumers have to influence the food system through their purchasing decisions. Listen in to find out when you might see the new Non-UPF Verified labels on packages and some of the brands who are early adopters of the movement.

Find the transcript and show notes here.

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