Unapologetic

I've been wanting to bring this conversation forward for a bit now so here we are. 

Things have changed MASSIVELY online since 2020 and the boom when everyone and their grandma was getting on and starting a business. 

Even since 2022 or 2023. 

A LOT has changed. 

I'm going to talk about a few things that impact the way people buy or decide to invest and decide WHO they are going to buy from, and how that can impact what your marketing looks like. 

Some of this is also really good mindset shift around, again expectations, and what we are expecting to happen vs what's actually happening right now as well as why. 

I'd love to hear your thoughts and your biggest takeaways from this episode! 

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There's two similar/related topics today for What in the World Wed (which is going up on Thursday... because life), one that I've touched on a bit before but I'm expanding on today and the second that a good friend asked me to talk about and give my thoughts on. 

It's interesting because it shows the dichotomy in the online space of people who have been completely silent while the world continues to be on fire (and we are stuck in the DUMBEST timeline ever), and people, like myself, who have chosen to speak up about what's happening. 

I'm discussing both and some nuances that I see, as well as why, personally, I think that's it's important and I'll continue to choose to speak up and speak out over being silent. 

I'd love to hear your thoughts after you give the episode a listen. 

If you would like to be a guest on the podcast and share your story, I'd invite you to fill out the application form here and I'll get in touch! 

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It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

This is so timely. 

I received an email yesterday from someone, who shall remain unnamed, in the online space saying they had spent $2 MILLION dollars on ads... This same someone also posts a LOT about how "easy" it is to just pop up a reel and make $$$$$. (And now 'every single business owner should run ads'... NO, NO YOU SHOULD NOT.)

Make that make sense. 

So were going to discuss a bit of the implications of THAT. 

But mostly, this topic came up because I've had a number of clients ask me about ads and also tell me that their past coaches suggested that they should do ads. 

Personally, I think it's insane if someone is suggesting this to you just 'as a thing to do.' like brushing your teeth. NO.

There are a lot of things to consider and look at if you're wanting to run ads - which BTW, I don't think is BAD, you just need to know what you're doing to get the results you're looking for - so I'm going over some of the things to consider BEFORE you start putting money down. 

I'd love to hear your thoughts about ads and the episode! 

Grab your free 30 min strategy session where we can chat about ads if you'd like or the best next steps for your business so you can achieve your goals: 

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Connect with me here:
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Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

This probably sounds really weird...

I don't have expectations on outcomes for anything in my business and it's probably one of the best things I've done mindset wise for myself (and probably results wise). 

This is also a conversation I have with clients a lot that helps release so much of the pressure that we put on ourselves day to day. 

There are two main ways I see expectation come up that I talk about (and why neither are helpful), as well as how you can release your expectations, keep your goals, and make more progress in your business! 

I'd love to hear your thoughts and you'll have to send me a message to let me know you're going to try zero expectations for at least two weeks! I can't wait to hear what you think! 

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For support in your business and a space where we don't shy away from conversations like this, check out IMPACT - my 6 month hybrid group program. You'll receive the business support to scale and reach your definition of success, as well as be surrounded by a community of likeminded women who want to not only make money, but a difference in the world. 

https://www.taraleson.com/impact?utm_source=unapologeticpod&utm_medium=podcast&utm_term=episode-60&utm_content=&utm_campaign=2025-services

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Connect with me here:
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Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

The world is still on fire. And there's many people who are choosing to speak up about it. I've seen a few times now, statements or questioning - why it seems to be that people are so "extremist" in their values and talking about their stances... 

So we're going to dive in on that today relating to both business and the political climate. I'd love to hear your thoughts on this, for both or either, whichever resonates with you. 

For support in your business and a space where we don't shy away from conversations like this, check out IMPACT - my 6 month hybrid group program. You'll receive the business support to scale and reach your definition of success, as well as be surrounded by a community of likeminded women who want to not only make money, but a difference in the world. 

https://www.taraleson.com/impact?utm_source=unapologeticpod&utm_medium=podcast&utm_term=episode-59&utm_content=&utm_campaign=2025-services

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Connect with me here:
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Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Many people REALLY love GHL. 

So often I see it thrown out as the one platform you absolutely need anytime someone asks for a recommendation. 

One of the reasons I actually started Tech Help Desk was because I kept seeing this happen - people would ask for a recommendation for a platform, whether it was email, website, CRM, whatever. 

And then a million people and their grandma would chime in with their opinions, and what they like (and their affiliate links...), and TBH - this is really not helpful. 

GHL comes up A LOT when this happens. 

So let's break it down...

I'd love to hear your thoughts after you listen! 

To join us for Tech Help Desk and get your tech, systems, and automations questions answered every 1st and 3rd wed of each month, you can sign up here: 

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Connect with me here:
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Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

What are you avoiding right now because you're telling yourself a story about what 'might' happen... 

We all do this. Making up stories around scenarios we think might happen before they do so we don't take action on the very thing that's going to make the difference and get you the results you actually want. 

It often looks like almost catastrophizing and thinking it's going to be something you can't handle without knowing what's actually going to happen because you aren't yet doing the "thing." 

And until you do it - you won't know. 

Sometimes you're going to have to sit into this discomfort instead of letting your mind take over and tell you stories about what 'might' happen. 

Because the reality could be vastly different. 

Today, I'm challenging you to get out of avoidance and do the 'thing' for you (I give a few examples so you'll be able to identify yours!) that's holding you back from the results and success you want! 

I'd love to hear what came up for you and what you're going to stop avoiding!! 

For support in your business and a space where we don't shy away from conversations like this, check out IMPACT - my 6 month hybrid group program. You'll receive the business support to scale and reach your definition of success, as well as be surrounded by a community of likeminded women who want to not only make money, but a difference in the world. 

https://www.taraleson.com/impact?utm_source=unapologeticpod&utm_medium=podcast&utm_term=episode-57&utm_content=&utm_campaign=2025-services

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Light trigger warning on this one - I don't talk explicit details about sexual harassment or sexual abuse, but that's what this is about. 

This is about so much more than celebrities and Blake Lively. What her case is doing is highlighting a real problem that women face every day. The biggest issue here, is all the women that see, over and over, the messages around - "so many women make false reports", "she's obviously lying" (with no basis behind that statement other than she just must be), and the sheer amount of victim blaming and shaming rather than actually holding someone accountable for their actions. 

This sets a precedent and sends a message to every woman that has or will experience the same thing - you're lying, it was your fault, you 'deserved' this (and yes I've actually seen that one and it was a few times unfortunately to women talking about their own experience...), and overall do not report anything if it happens to you because no one is going to believe it and nothing is going to be done. 

I choose to believe that by talking about this, whether it directly relates to business or not, I'm going to put another message out and it's going to reach the women it needs to. 

And most importantly - I do believe you. 

I'd love to hear your thoughts after you listen and always feel free to reach out if you need to chat or support. 

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

This is definitely a spicy topic... controversial at times... 

I think you'll love my takeaways and take on it - the industry as a whole, the GOOD and not so great side, and things to really consider when you do go to invest which I think is the most important honestly. 

I'd love to hear your thoughts and top takeaways from the episode! 

Join me this Friday, Feb 28 for my live training: 

How to find the RIGHT problem to solve in your business for more leads and clients NOW! 

I'm going through 3 of the most common 'problems' and how to identify which one is the block in your business so you can eliminate it and start getting the results you deserve! 

https://www.taraleson.com/solve-the-right-problem-mc?utm_source=unapologeticpod&utm_medium=podcast&utm_term=episode-55&utm_content=&utm_campaign=2025-freebies

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

In today's episode, I'm joined by my friend Courtney and we have a great discussion about truly finding and using your voice for impact especially in your business (especially right now), and to stand firm in your values. 

We'd love to hear your thoughts after you give the episode a listen!

ABOUT COURTNEY:

Courtney Elko is a marketing and messaging business coach who helps her clients to clearly and concisely share with the world who they are and what they do. She wants women to feel empowered to use their voices and not get stuck in the overthink of what should I say or what will they say. Just say it! Courtney loves a good story and loves even more when you share yours.

Grab Courtney's ebook the Offer Messaging Playbook here: 

https://prodigious-builder-3714.kit.com/products/offer-messaging-playbook

Connect with Courtney here: 

www.instagram.com/thecourtneyelko

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.