We have a legend on the program!! She needs no introduction, but here is one anyways… 

Natasha Jen is an award-winning designer, educator, and partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. A six-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital,  and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print, and architecture.

Working at the intersection of technology and culture, Natasha has developed branding for some of the most well-known brands in the consumer and tech spaces. Her clients include a wide range of collaborators—from global technology brands to cultural institutions and start-ups—including Google, Pfizer, Waze, Reddit, Lightmatter, Galaxy Digital, The Asian American Foundation, Harvard Graduate School of Design, the Metropolitan Museum, Fernando Romero Enterprise, Bjarke Ingels Group, and OMA New York.

Natasha, unbothered by the outside noise, offers insight into the inner workings of Pentagram. How they decide who gets what project, how they split the profit amongst 24 partners, how they borrow talent from other partners’ teams, what they think about the memes about them... and more! It was a delightful and insightful conversation, and we are happy to share it with you!