The Big Story

Unboxing Google’s Black Boxes - E224

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Abstract: Google’s Performance Max performs – but with a caveat. Marketers can’t control their campaigns and have no say over where their ads run or even, in some cases, what the creative looks like. And flying blind can lead to problems. Plus: Digital media layoffs and a recap of Google Ad Manager’s recent outage.

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The Big StoryBy AdExchanger
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