Do you believe you’re worthy of making the kind of money you dream about? Here’s the truth: making money is easier than you think, but you have to have the right money mindset. In this episode of Unbreakable Business, I’m joined by author and money mindset mentor Denise Duffield-Thomas. 

Listen in as Denise shares what it means to be consistent in your business, how entrepreneurship can look differently for everyone, and affirmations to help improve your money mindset. 

The Unbreakable Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

• [2:02] From powerless to empowered: Denise’s money story
• [6:33] Do you feel guilty for making money?
• [13:39] Making money doesn’t have to be hard
• [19:49] How to create more consistency in your business
• [25:18] Common pricing mistakes
• [30:11] Embracing the different seasons of entrepreneurship 
• [48:56] What does having an unbreakable business mean to you?

Connect with the guest

• Website: denisedt.com 
• Instagram: instagram.com/denisedt
• Denise’s books: denisedt.com/books 

Resources mentioned

• Richard Branson

Hosted on Acast. See acast.com/privacy for more information.

What if your business could thrive even when your world is falling apart? Imagine breaking free from hustle culture and building a business that’s in alignment with your life. That’s exactly what Sam Vander Wielen did. After a difficult season revealed how unsustainable her pace was, she reworked her business so that it could run even when she didn’t have her foot on the gas.

Listen in as she shares how her evergreen content system generates leads and sales for her, her top tips for a successful webinar, and what grief taught her about success. 

The Unbreakable Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

• [1:46] The Origins of When I Start My Business, I’ll Be Happy
• [3:14] Sam’s story: Building a business that runs without you
• [10:23] The value of evergreen content
• [12:48] Step-by-step guide to creating an evergreen content system
• [18:27] How to create a webinar that converts customers 
• [21:22] How an evergreen content system can help you focus on what matters
• [24:21] Navigating grief while you run a business
• [27:40] Treating your business with an athlete’s mentality 
• [30:55] Sam’s next steps and what she’s learned about herself 
• [36:00] Rapid fire questions
• [40:54] What does having an unbreakable business mean to you?

Connect with the guest

• Sam’s Sidebar newsletter: samvanderwielen.com/sidebar 
• When I Start My Business, I’ll Be Happy book: samvanderwielen.com/book 
• On Your Terms podcast: samvanderwielen.com/podcast 

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

When your business hits a wall, do you freeze or do you rebuild? At the start of 2025, wedding photographer and YouTube creator John Branch IV had a reality check. His inbox was empty, his calendar had only two bookings, and everything that used to work in his business to bring him clients wasn’t working anymore. From where he sat, his business was failing.

Instead of staying stagnant or giving up, John made moves. Listen in as he shares the steps he took to go from $0 to over $46,000 in bookings and highlights what wasn’t working before, the changes he made in his business, and the hard truths he learned along the way. 

The Unbreakable Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

• [2:29] How do you know when things are “off” in your business?
• [12:55] Overhauling your marketing strategy to increase leads 
• [22:37] How to retain more clients
• [25:06] The mindset shift that will bring in more leads 
• [31:18] Hard truths about your business
• [35:48] John’s advice for business owners
• [40:18] The future of entrepreneurship 
• [44:15] Rapid fire questions
• [48:33] What does having an unbreakable business mean to you?

Resources mentioned

• Who Not How book

Connect with the guest 

• Website: jbivphotography.com 
• Instagram: instagram.com/jbivphotography
• YouTube: youtube.com/@jbivphotography 
• Threads: threads.com/@jbivphotography

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

This Santa Barbara cake artist turned her side hustle into a brand featured in Vogue Weddings and People Magazine, and she did it without a huge social media following. In this episode of Unbreakable Business, I sit down with Laurie Petrolino, baker, business owner, and Honeybook member. 

Laurie owns Room For Cake, where she creates stunning cakes for special occasions (and even some high profile clients). Listen in as she shares how she grew a thriving cake business by leaning into systems, setting boundaries, and breaking the habit of people-pleasing.

The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

• [1:26] Wearing Multiple Hats as a Baker and Business Owner
• [6:46] Does being a people pleaser hinder business growth?
• [10:48] Maintaining your boundaries as a business owner
• [15:00] Focusing on relationships over social media growth
• [26:00] Rapid fire questions 
• [30:23] What does having an unbreakable business mean to you?

Connect with the guest

• Website: roomforcakebakery.com
• Instagram: instagram.com/roomforcakesb

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

It’s time to rewrite the definition of “freelancer.” The entire freelancing market and industry are changing, and it’s time to break free from surviving gig to gig and build a business that scales.

Jamie Brindle joins us to share insights on how he built his own freelancing empire and now teaches others to do the same. He shares it all, including his content strategy and the number one thing freelancers are missing out on that could explode their businesses. If you’re ready to break free of the cycle of gig‑to‑gig freelancing and build something that scales, this episode is for you.

The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

• [1:22] From freelancer to “entre-lancer”
• [8:00] What to do if you feel trapped by your business
• [12:15] Why you should build your products in public
• [18:10] You don’t have to be the best at what you do to be successful
• [22:16] Social media strategy for freelancers
• [33:49] The one thing freelancers are missing out on right now
• [41:57] Rapid fire questions
• [45:15] What does having an unbreakable business mean to you?

Connect with the guest 

• Website: jamiebrindle.io
• Instagram: instagram.com/thejamiebrindle 
• LinkedIn: linkedin.com/in/jamiebrindle

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Sometimes you have to stop waiting for permission and start building what you know is meant for you. That’s exactly what today’s guest, Milou Pietersz, did when she realized no one was going to hand her the opportunity she deserved.

After being ghosted by every agency she applied to, Milou founded her own marketing agency, Simply Multimedia. In this episode, she shares how she created a values-aligned business that reflects who she is, not just what she does. From her beginnings as a collegiate athlete to her current role as a team leader and strategist, Milou’s journey is all about resilience, intention, and staying aligned through every phase of growth.

The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

• [1:24] From college athlete to independent business owner
• [6:34] Pushing through imposter syndrome to build a solid team
• [14:51] Nonnegotiables when you’re building a team
• [17:53] Top tips to succeed on social media right now
• [20:57] How to land leads through social media
• [28:53] Don’t wait until you’re desperate to secure new leads
• [33:35] Should you create more “unselfish” content?
• [41: 07] Rapid fire questions
• [42:53] What does having an unbreakable business mean to you?

Resources mentioned

• Gary Vee

Connect with the guest

• Instagram: instagram.com/miloupietersz 
• Website: simply-multimedia.com

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to craft a message that attracts the high-quality clients you know you deserve? This episode is for you. Messaging expert, Maya Elious joins us today to help you find clarity in your messaging.

Listen in as Maya unpacks why so many high-potential entrepreneurs stay stuck in small language, and what you can do about it. This jam-packed episode is for anyone who’s tired of playing it safe and wants to learn how to share their message with confidence.

Important sections of the conversation

• [1:53] The power of reinvention
• [8:52] Stop playing it safe with your messaging
• [16:10] Is your messaging issue an identity issue?
• [22:55] How to define your messaging
• [30:00] Is authenticity cliché?
• [35:37] How to be authentic while leveraging AI tools
• [38:36] Rapid-fire questions
• [42:21] What does having an unbreakable business mean to you?

Connect with the guest

• Website: mayaelious.com
• Year of Reinvention: mayaelious.com/evolvereplay 
• Instagram: instagram.com/mayaelious 

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Our society and culture guide our lives and businesses in more ways than we think. When you lean into the shifts that are happening around you, they can guide you to more strategic business decisions.

In this episode of Unbreakable Business, Jasmine Bina, a cultural futurist, brand strategist, and CEO of Concept Bureau, joins us to explore how to build a movement, not just a message. We dive deep into the ways that society impacts how we run our businesses, and how to lean into uncomfortable seasons to birth new ideas.

The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform  for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

• [2:02] From PR to cultural futurist: Jasmine’s background
• [7:50] Why you need to get weird 
• [12:50] How to build a movement
• [21:29] Shifting beliefs as a small business
• [28:29] You can be the loudest or the most resonant 
• [36:58] Use AI to inspire your creativity
• [42:09] What does having an unbreakable business mean to you?

Resources mentioned

• The Imagination Dilemma by Lydia Kostopoulos
• Peter Zeihan
• Bye Bye, I Love You by Michael Erard
• Jeremy Kirshbaum
• Jane McGonigal

Connect with the guest

• LinkedIn: linkedin.com/in/jasminebina  
• Substack: conceptbureau.substack.com
• Exposure Therapy: exposuretherapy.com

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

As a business owner and content creator, do you feel confused over how to blend your personal and professional social media presence? You aren’t alone. On this episode, we explore how to navigate the roles of both a content creator and CEO with Natalie Barbu.

Natalie is a long-time content creator and the founder of Rella, an all-in-one social media management platform. Natalie shares how she went from filming YouTube videos at 15 to building one of the most thoughtful tools for content creators and marketing teams. We talk about the transition from influencer to founder, the trap of trying to serve everyone, and how she balances content creation with building a tech company.

The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

• 02:15 - The Birth of Rella
• 04:52- Lessons Learned in Business
• 07:23- Balancing Creator and CEO Roles
• 08:52- Content Creation Strategies
• 14:44- Planning and Preparation for Social Media
• 23:50- The Rise of Business Owners as Influencers
• 24:30 - Tips for Business Owners Entering Brand Partnerships
• 27:17 - Finding and Reaching Out to Brands
• 29:19 - Crafting the Perfect Pitch to Brands
• 34:04 - The Future of Content Creation and Business
• 36:10 - Dealing with Haters and Embracing Feedback
• 42:09 - The Importance of Adaptability in Business

Resources mentioned

• Rella
• Ella

Connect with the guest

• Natalie’s Instagram: instagram.com/nataliebarbu 
• Rella’s Instagram: instagram.com/rellasocial 

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Want to know exactly how your ideal client will react to your next offer before you even release it? With AI as your business partner, you can.

In this episode of The Unbreakable Business podcast, we’re diving into all things AI and buyer psychology with Katie Read. Katie is a psychologist turned business owner who teaches other entrepreneurs how to train AI to become their best business partners.

Listen in as we discuss creating AI buyer profiles, testing out new ideas, and maintaining your authentic voice while leveraging AI tools. 

The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

• [1:28] From psychologist to online business owner
• [5:41] Using AI to learn buyer psychology
• [11:32] Building your own GPT
• [15:10] How to get into the mind of your target audience
• [19:00] What your buying decisions say about your identity
• [22:11] Using AI to attract up-market clients
• [25:36] How to use AI to test offers before you launch them
• [30:15] How to leverage AI without losing authenticity
• [38:48] Turning ChatGPT into your business partner
• [45:00] What does having an unbreakable business mean to you?

Resources mentioned

• ChatGPT

Connect with the guest

• Website: katieread.com
• Indikator: indikater.com
• Instagram: instagram.com/heykatieread
• Grab the Freebie: freebies.buyerpsych.com

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.