Today, we have Melvin Wilson on the show for the second time. Melvin is an old friend and the founder of Solve Innovation Group. He was part of the IPG media lab, worked at WPP has been part of many exciting marketing digital data businesses along the way. But in 2017, he set up Solve Innovation Group, a team of strategists, makers, and consultants that develop startups for growth, create value-focused technology scenarios and bring outcome-based innovation to market.