Uncaged Wisdom

This week, Julian sits down with Tom Corbett to discuss the recent changes on privacy at Apple and Google. Tom, Senior Deliverability Consultant here at Cheetah Digital, guides us through these privacy changes with the lens of an email marketer. He shares steps marketers can take to adapt and embrace the privacy change, and why marketers should be proactive, forward planners.

This week, we are joined by Benoit Bouteille, Vice President of Customer Experience at Tinyclues and host of The State of CRM podcast. Benoit talks with us about moving past the old school batch and blast, and onto more relevant strategies. You'll learn how to align the customer-centric mindset with personalized campaigns that accurately target your customers. Tune in now for tips on providing a better experience for your customers, that can help your campaigns be more successful.

This week, Sam Bessey joins the show! Sam is the Director of Enterprise Strategy and Architecture at Cheetah Digital, and has been focusing on Digital Marketing for the last, almost, 10 years. Today he is here to discuss personalization, including breaking down the three components of personalization and how it applies to all parts of the business. Tune in now and hear Sam talk about some of the difficulties in personalization that marketers run in to, and insights that may help you build a stronger strategy.

In this week's episode, Liz McLemore joins Kayla and Julian to talk about business transformation. Liz is the Director of Service Offerings here at Cheetah Digital today she shares her expertise on business organization. Listen now and you'll learn some of Liz's tips and tricks on embracing change and delivering value.

This week we're joined by Parry Malm, CEO of Phrasee. Phrasee is an AI powered SaaS platform that has changed the digital marketing landscape through brand language optimization. Parry lets us in on how Phrasee was able to extend awareness of COVID testing and vaccinations, and how he became interested in language and marketing. Tune in now for Parry's Uncaged Wisdom and a few pop culture references that'll brighten your day!

On this week’s episode, we have Alexander Luyken of Deutsche Telekom to talk to us about how he uses social media to its full potential! You'll get to hear how Alexander made company relevant content from social networks visible to employees who are not active in those social networks, to help bring the voice of the customer closer to the employees. Tune in to listen to Alexander's insight, including how the #Telekomwall, built using Cheetah Experiences, helped promote internal social networking by sharing knowledge and positive attitudes towards the company!

In this episode of Uncaged Wisdom, our Customer Marketing Director Louise Hamer-Brown has the pleasure of speaking with Pizza Hut Restaurants UK. They discuss the approach to guest communications Pizza Hut Restaurants UK adopted during Covid-19 and how this may influence things longer term.

On this week's episode of Uncaged Wisdom, we’re joined by travel loyalty guru and fellow double-barrel surname-r Mark Ross-Smith. During his exciting career, Mark has created a social network, passionately run airline loyalty programs, consulted & advised across airline, hotel & telco industries, and is currently the CEO at StatusMatch.com.

Our conversation focuses on a recent blog written by Mark entitled ‘The Magic of Loyalty,’ which can be found right here on traveldatadaily.com. After discussing what Mark sees as the magic of loyalty, we also consider what travel and hospitality brands can do in the new Post Covid-19 landscape.

Oh, also playing the role of Kayla, we have Steve Arsenault, Strategic Account Executive for Cheetah Digital, specializing in the Travel & Hospitality industry. Enjoy!

We hope you’re all feeling hungry as we have a huge amount of information to digest on this culinary-themed episode of Uncaged Wisdom. Whether you’ve spent more time in the front or back of the house it has never been more important for Restaurant brands to invest in their digital marketing technologies.  

Today's guest is so good he’s our first free repeater, a term we learned from the Ghostbusters, of course. Making his second appearance on Uncaged Wisdom, Armand Castro - Senior Solutions Consultant at Cheetah Digital - talks to Julian and guest-host Louise Hamer-Brown, about the benefits of moving from older email platforms to Cheetah Messaging.

Although we all have a soft spot for tried and tested legacy systems, most have now become a little dated. In this chat, we hope to drive home that there are many more capabilities and more items for our clients to love with Cheetah Messaging.

Armand takes us through 3 pillars of differentiation between the old and new or, put another way, marketers’ benefits to upgrading. Data, Execution, and Growth. Louise also emphasizes that our customer teams are here to help clients through this migration journey every step of the way.