Uncaged Wisdom

Part 1 of 2

In this episode of Uncaged Wisdom, we’re joined by David Roe - CEO / Partner, Authentic. David recently joined us on our recent Financial Services Industry Panel we hosted at Signals 20. 

For anyone who hasn’t listened to ‘Why Financial Services Firms MUST Personalize Across All Customer Touchpoints’ it can be found below: 

https://www.cheetahdigital.com/signals/financial-services-panel-banking-insurance

In this episode hear David’s full, pre-panel, chat with Kayla and Julian.

In this episode of Uncaged Wisdom, we’re joined by Kyle Murphy - Customer Success Director at Cheetah Digital - and resident Financial Services Industry expert. 

Kyle discusses with us the work we do in this sector and reflects on the recent FSI Panel we hosted at Signals 20. 

For anyone who hasn’t listened to ‘Why Financial Services Firms MUST Personalize Across All Customer Touchpoints’ it can be found below: 

https://www.cheetahdigital.com/signals/financial-services-panel-banking-insurance

In this special reunion episode of Uncaged Wisdom, we’re bringing the band back together — well namely the Demo DJ set from Signals 2019 — as Jon Duch, all-around legend and Senior Product Manager at Cheetah Digital, joins Kayla and Julian. 

With Jon we’re going to be discussing just some of the ways that marketers working with us today are already benefiting from using the Cheetah Engagement Data Platform.

In this discussion Nick, David, Kayla, and Julian chat about why the addition of interactive digital experiences can greatly enhance a brand's cross-channel communication strategy. To help guide this chat we outline four specific areas where experiences can directly enhance cross-channel communication across the entire messaging lifecycle; Acquisition, Permission, Data Enrichment, and Enjoyment.

In a genuine Uncaged Wisdom special the Brit and the American have taken a (virtual) trip to Australia to speak to two - yes two - highly esteemed experts in the digital marketing realm.

Teresa Sperti is the founder of Arktic Fox, an advisory and learning organization specializing in customer transformation and growth.

Rajan Kumar is the Co-Founder & Managing Director of The Lumery, an innovative partner supporting leading brands that drive tangible business outcomes through the understanding and use of marketing technology.

This multi continental quartet (Julian and Kayla included), collectively unpacks a very hot subject - Digital Transformation.

The Queen of Loyalty Jillian Dimoff, Strategic Account Executive at Cheetah Digital, joins Kayla and Julian to tackle the business challenges faced by brands interested in changing up and evolving their existing customer loyalty program. How can these very real challenges be surmounted? Jillian has the answers.

The hugely insightful Luke Harris, Senior Director of Client Success at Cheetah Digital, talks to Kayla and Julian about the importance of brands having agility ingrained in their marketing DNA, a quality that can help businesses navigate the most challenging of times including Covid-19. 

The absolutely fabulous Tiffany Berry, Client Success Director at Cheetah Digital, talks to Julian and Kayla about the impact Covid-19 has had on high-end retailers online marketing efforts. We review the changes they’ve had to make today that may well lead to better practices and more rounded digital strategies being adopted in the long term.

In this episode, Lee Jorgenson, Client Success Director at Cheetah Digital, takes that soft "J" of his and talks to Julian (hard "J") and Kayla about his vast experience working with many of the world’s largest retail brands. The three of them discuss how digital marketers, working in this sector, can use this moment to further embrace technologies that will help to monitor, grow, and shape their consumer audiences online. 

In the second half Hari focuses his attention to the medium and long term, looking at how clubs and associations can help support the reemergence of sport post Covid-19. One of the key lessons to take is the importance of having a centralized data strategy. How can sports teams and associations build something out here?